Table of Content Introduction Research Aim Research Objectives Research Questions Rationale of Research References
Introduction In these days, the majority of customers' activity is getting virtual, they are willing to know about every product and service before purchasing. Introduction of digitalisation has made this process easier as it support firms to interact with large group of audiences in a certain time period.
Research Aim “The impact of social media channels in marketing and promotional activities of the company. A case study on Q5”.
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Research Objectives To identify Advantages related with use of social media channels. ToexamineImpactofSocialMediaonBusiness Performance of Q5 company. To determine Role of social media on development of Q5 business. To recommend Various ways by which Q5 firm can increase its business activities at large scale.
Research Questions Q1. What are the main benefits of social media channels for a business association? Q2. What is the impact of social media on performance outcomes of Q5? Q3. What is the role of social media marketing on growth of Q5 company at marketplace? Q4.JustifythewaysthroughwhichQ5canraiseits business operations or functional areas at large level.
Rationale of Research Themainrationaleofthisresearchistoenhancethe knowledge about the social media and it is helpful in increase the skills and capabilities of researcher. It will helpresearcherinthefutureandcarrierofthe investigator.
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References Akar, E. and Topçu, B., 2011. An examination of the factors influencing consumers' attitudes toward social media marketing.Journal of Internet Commerce.10(1). pp.35- 67. Constantinides, E. and Zinck Stagno, M.C., 2011. Potential of the social media as instruments of higher education marketing: a segmentation study.Journal of marketing for higher education.21(1). pp.7-24.