Research Project on Aspects Impacting Mobile Marketing
Added on 2020-06-04
10 Pages2406 Words99 Views
Research Project1
Table of ContentsIntroduction......................................................................................................................................3Literature review..............................................................................................................................4Methodology....................................................................................................................................53.1 Introduction......................................................................................................................53.2 Research philosophy.........................................................................................................53.3 Research design................................................................................................................53.4 Research approach............................................................................................................63.6 Data collection methods...................................................................................................63.7 Sampling...........................................................................................................................63.8 Data analysis.....................................................................................................................71.5 Gantt chart........................................................................................................................72
Introduction Technology evolution has changed the world faster as compare to before. Newtechnologies have put significant impact on the companies and the way marketing their products.Due to change in the trend from traditional marketing to modern marketing digital technologiesare plays significant role (Hsiao, Chang and Tang, 2016). With the changes of time at presentmobile marketing has took great place in the market. There are many companies who focusingimplementing mobile app, so that customers can easily make purchase of products and services.The current research is based investigating the importance of mobile marketing i.e. mobile appon the sales of Tesco. It become important for the firm to understand the impact of newtechnologies on the sales of the firm and focus on using it within the frim. Mobile marketing helpcustomers in getting information related to the new products on their mobile phone. Along with,these customers can also make easily purchase and carry out work in an effective manner. Thepresent research will provide the aspect that are impacting the mobile marketing. Further waysthrough which company can increase its sales with the use of mobile marketing will bediscussed. Aims and objectives Aims: To explore the importance of mobile marketing i.e. mobile app on the sales of the retailcompanies- A study of TescoObjectivesTo understand the significance of mobile marketing To analyse the link between mobile marketing and sales of the TescoTo evaluate the impact of mobile marketing on the sales of the TescoTo recommend strategies to enhance the sales through mobile application.Research questions1.What is the significance of mobile marketing? 2.What is the link between mobile marketing and sales of the Tesco?3.What is the impact of mobile marketing on the sales of the Tesco?4.To recommend strategies to enhance the sales through mobile application ?3
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