Research Project Assignment (Doc)

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Added on 2020-10-05

Research Project Assignment (Doc)

Added on 2020-10-05

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Research Project

EXECUTIVE SUMMARYBusinesses are impacted by an external environment in direct manner. There weredifferent global factors such as legal, social, technological, political and economy. All thesefactors have been impacted within UK Automobile Industry. For this dissertation, literaturereview have been developed which will help an investigator by providing in-depth and accuratedata about the study. In this section, different number of authors have been provided theiropinion about the benefits and risks of global business environment on business. As it will help aresearcher to complete each task of study within given time duration. Along with this differentnumber of research methods such as qualitative and quantitative, primary and secondary,research philosophy, research approach sampling etc. All these are useful methods which havebeen applied by researcher to collect valid and reliable information according to the currentstudy. Data analysis and interpretation have been done by using thematic analysis. In this,various number of themes have been developed on each question which will further help aninvestigator to analysis accurate response from the respondents. At last conclusion andrecommendation have been done by addressing each objectives of research in systematic andaccurate manner.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION ..........................................................................................................................1Overview of the Research......................................................................................................1Research Aim.........................................................................................................................1Research Objectives...............................................................................................................1Reason for Choosing the Research.........................................................................................1Research Questions ...............................................................................................................2The scope of your research.....................................................................................................2LITERATURE REVIEW................................................................................................................3Benefit or drawback of external factors on profitability of Auto-mobile industry due to havingchanges in global business environment within 2017 to 2019...............................................3Benefit or drawback of different market entry modes on the operations of Rolls-RoyceLimited within the time period of 2017 to 2019.....................................................................3Benefits or drawbacks on Rolls-Royce Limited company due to the synergy impact ofexternal and internal factors present between the time period of 2017 to 2019.....................4METHODOLOGY..........................................................................................................................5Type of Investigation..............................................................................................................5Research Philosophy..............................................................................................................5Research Approaches.............................................................................................................5Research Design.....................................................................................................................6Data collection........................................................................................................................6Sampling.................................................................................................................................7Ethical Considerations............................................................................................................7RESULTS/FINDINGS....................................................................................................................8DISCUSSION................................................................................................................................20Conclusion.....................................................................................................................................23Recommendations..........................................................................................................................23Reflection.......................................................................................................................................24REFERENCES..............................................................................................................................25

Topic: “The benefits and drawbacks of a global business environment within UK AutomobileIndustry.INTRODUCTION Overview of the ResearchGlobal business environment is considerably a vast concept which refers as theenvironment in different sovereign countries, with factors exogenous to the home environment ofthe firm, influencing decision making on resource use and capabilities. The global businessenvironment can be emphasises into the external as well as internal environment. Externalenvironment involves the social, political, economies, regulatory, tax, culture, legal andtechnological environment. The present investigation work is based on Rolls-Royce Limited andit is British Luxury Car and an aero of engine manufacturing business. Global businessenvironment is an effective aspect that provides an opportunity to the business to develop itsoperations at wide scale. Research AimThe main aim of this project is “To determine benefits and drawbacks of a global businessenvironment with in UK Automobile Industry. A Case Study on Rolls-Royce Limited.Research ObjectivesTo ascertain the benefit or drawback of external factors on profitability of Auto-mobileindustry due to having changes in global business environment within 2017 to 2019.To ascertain the benefit or drawback of different market entry modes on the operationsof Rolls-Royce Limited within the time period of 2017 to 2019.To ascertain the benefits or drawbacks on Rolls-Royce Limited due to the synergyimpact of external and internal factors present between the time period of 2017 to 2019. Reason for Choosing the ResearchThis present report is based on the “benefits and drawbacks of a global businessenvironment”. It helps in learn about the globalisation concept in an effective or significantmanner. With the help of this knowledge of a learner will be enhanced and it will not faceany kind of difficulties in future. This investigation take in to consideration is regards as mostvaluable in the nature when it is related to specific purpose. In context to this, it is necessary1

for an investigator to identify the main rationale behind conduct this particular research on aneffective or significant manner. Globalisation is a wider concept and under this firms conducttheir business at global level for the purpose of getting many benefits for an instanceattracting more consumers, enhance productivity, long term sustainability of business andmany others. On the other hand, it will help researcher in determine the main issues and theirsolution in an effective or significant manner. This kind of investigation will help aresearcher or learner to get the proper knowledge and learn the effective ways so that it canable to conduct any investigation in future without facing any kind of complexities. It willhelp in provide the positive outcomes effectively. Research QuestionsWhat are the benefit or drawback of external factors on profitability of Auto-mobileindustry due to having changes in global business environment within 2017 to 2019?What are the benefit or drawback of different market entry modes on the operations ofRolls-Royce Limited within the time period of 2017 to 2019?What are the benefits or drawbacks on Rolls-Royce Limited due to the synergy impactof external and internal factors present between the time period of 2017 to 2019? The scope of your researchThe considered work is based on analysing the benefits and drawbacks of global businessenvironment. This is an academic research which explores opportunity for an individual todeveloping their idea and knowledge base in regards to the specified area of research anddevelops their skills to conduct globalised business. The potential scope of this investigation isto provide a clear idea about the aspect of global business environment and give a brief analysisto learners and researchers. This investigation is also effective in providing future benefits to thepeople or learner who is implementing their career or profession in regards to the similar area ofstudy. 2

LITERATURE REVIEWBenefit or drawback of external factors on profitability of Auto-mobile industry due to havingchanges in global business environment within 2017 to 2019Global business environment is explained as environment in various sovereign countrieswhich the exogenous factor to home environment of company that impact on the decisionmaking on capabilities as well as resource use. Basically, it is a company that operates facilitiesin many countries around the world. The auto industry is one of the most complex and alluring inthe world. Auto-mobile industry consists of wide range of firms which include design,development, manufacturing and marketing of motor vehicles. The range of auto mobiles is verybrief and at most, it could only run at a stretch of fifteen minutes. In year 2017-2019, this sectorface some issues from the external environment. It is complex for the organisations to controlexternal factors. Under this factors include political, economic, social, environmental,technological and legal. On the other hand, auto-mobile sector is vulnerable to change inlifestyle, sharing an economy that leads to the people to purchasing some cars. It is necessary tothis sector to minimize labour cost and also production by proper use of the global supply chain.It is necessary to managers of organisations to take the appropriate as well as effective steps inorder to reduce the impact of external factors and conduct business operations at global level inan effective or significant manner. The rise in middle-class income and young population hasresulted in strong growth of auto-mobile industry.Benefit or drawback of different market entry modes on the operations of Rolls-Royce Limitedwithin the time period of 2017 to 2019For the conduct of business at an international level, Rolls-Royce Limited use thedifferent entry strategies and provides various benefits to them in successfully conducting thebusiness at a global business environment. In United Kingdom, Rolls-Royce Limited is pre-eminent engineering organisation that focus on the propulsion as well as world- class powersystems. In year 2017 to 2019, it conduct many business operations in the other country in orderto expand its market. Some of the entry modes taken by them with their benefits mention below:Joint venture- It is one of the most common method of combining expertise andresources of two unrelated firms. The benefits from adopting this strategy are access to newmarket becomes easy, risk can be shared , enhanced capacity etc. 3

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