(PDF) Success Factors on Research Projects

Added on - 12 Nov 2020

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RESEARCH PROJECT
Table of ContentsCHAPTER 1 INTRODUCTION.....................................................................................................11.1 Formulate and record possible research project outline specification..................................11.2 Factors that contribute to research project selection and justify choice................................21.4 Produce research project specification..................................................................................21.5 Appropriate plan and procedure............................................................................................3CHAPTER 2 LITERATURE REVIEW.........................................................................................41.3 Literature review...................................................................................................................4CHAPTER 3 RESEARCH METHODOLOGY..............................................................................52.1 Match resources with research question and hypothesis.......................................................52.2 Proposed research investigation...........................................................................................6CHAPTER 4 DATA FINDINGS, ANALYSIS AND DISCUSSION...........................................72.3 Record and collect relevant data where appropriate............................................................73.1 Use appropriate research evaluation techniques..................................................................93.2 Interpret and analysis the results with specification.............................................................9CHAPTER 5 CONCLUSION, RECOMMENDATION AND LIMITATIONS...........................143.3 Make recommendations and further research consideration..............................................144.1 Agreed format and appropriate media................................................................................14REFERENCES..............................................................................................................................15
CHAPTER 1 INTRODUCTIONTopic: To identify impact of brand awareness in order to increase productivity in hospitalityindustry – A Case Study on Hilton Hotel.1.1 Formulate and record possible research project outline specificationBackgroundIn hospitality industry, there are different activities and tasks have been promoted toincrease their profits and revenue. In this regard, brand awareness is important consideration thatassists to meet with goals and objectives (Barreda, Bilgihan and Okumus, 2015). They canboosting customer loyalty that helps to attain more desire results and profit as well. Mainpurpose is to develop more creativity and outcomes with assessment of their needs andrequirements.RationaleIn the present study, importance has been identifying that assists to increase customersatisfaction and their needs as well. Therefore, Hilton hotel easily identify reasons and factors todevelop their effectiveness (Sasmita and Mohd Suki, 2015). On the basis of customer demandand requirements, brand awareness will be developing in the hospitality industry. Therefore,partnership working also implements to increase creativity.Aims and objectivesAim:To identify impact of brand awareness in order to increase productivity in hospitalityindustry – A Case Study on Hilton Hotel.ObjectivesTo understand the concept of brand awareness in hospitality industry.To explore importance of increasing productivity in the Hilton Hotel.To implement relationship between brand awareness and productivity of Hilton Hotel.To recommend ways through brand awareness regarding Hilton hotel will be increasingcontinuously.Research questionsWhat do you understand the concept of brand awareness in hospitality industry?How to explore importance of increasing productivity in the Hilton Hotel?1
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