Research Project.

Research Project

Executive Summary
The prevailing research and investigation is based on the topic of Gender Equality in Leadership
and Management and reflects its significance for success and betterment of an organisation.
Thus, Next plc is selected as the company to conduct current investigation which is a clothing,
footwear and other products retailer of UK. This research project consist of a literature review to
evaluate various available secondary data on selected topic along with research methodology
which is leading information about the method used for current investigation. Further, a primary
evaluation is also conducted which is based in both qualitative and quantitative forms of study.

Research Theme: Equality and Diversity in the workplace
Research Topic: Gender Equality in Leadership and Management.
Chapter 1: Introduction
1.1) Background to the study
Gender equality is mainly associated with a workplace where all individuals are treated
fairly and equally irrespective of their sex or genders. Thus, gender equality lead to a more
positive and stress free work environment to lead more productive and efficient workforces for
enhancing success and growth level of a company (Williamson, Carson and Foley, 2019). Thus,
current investigation is conducted in Next plc which is a well known British multinational
clothing, footwear and home product retailers the headquarter of which is situated at England,
United Kingdom. Therefore, current investigation is conducted on Next Plc to evaluate about the
significance of Gender Equality in Leadership and Management for success of a company.
1.2) Research aims & objectives
Aim of the research
The main aim associated with implication of current research project is, “ To study the
significance of Gender Equality in Leadership and Management for success of an organisation”.
A case study on Next plc
Objectives of research
The main objectives and purpose set out for current investigation on Next Plc are listed as
below:
 To study the significance of managing equality for an organisation.
 To determine various issues that an organisation face due to gender inequality.
 To determine various strategies that could be adopt by Next plc to maintain gender
equality in leadership and management.
1.3) Rationale for the research
The adoption of topic for current investigation is rationale and viable as it enureses better
information regarding the significance of Gender Equality in Leadership and Management for
leading better success of an organisation thus, meet the professional implication of researcher.
On the other side, the personal implication of investigator is also meet with this research topic as
1

it meet its educational and academic perspective along with leading better skills development
and also ensures rich information for researcher and other scholar.
1.4) Research questions
 What are the possible needs and importance of managing equality for an organization?
 What are the main negative impacts that are lead by Gender inequality in context of an
organisation?
 How Next plc can ensure creation and maintenance of gender equality in its leadership
and management in order to facilitates a more positive and efficient workplace?
Chapter 2:Literature Review
It forms a crucial part of every research project and dissertation as it a section that lead to
effective evaluation and analysis of various available secondary resources and specific literatures
based on current research topic (Flynn, Haynes and Kilgour, 2017). Thus, literature review
provides a more enhanced understanding and better perception regarding the specific topic and
its objective. The current Literature review is based in concept of equality and leading gender
fairness in management and leadership for which a number of authentic articles and online
journals are reviewed and surveyed a description of which is provided below:
To essentials the importance needs for managing the diversity in the organisation.
According to the Angel Sharma, 2016. The word diversity is refers to highlighting the
individual personality in different states of demographic factor of traits such as gender, age,
religion and caste which propounds the human behaviour bin rightful context, as per the
organisation perspective diversity driven to manage in the premises of workplace by regulates
the equality policies and norms in the job roles and responsibilities, about briefing the business
better understanding of people in development context where it will only get leads to the positive
direction when significant people have different opinions and interest. It also helps to making
reaching out to the more contrasting behaviour of people that would helps to targets the wide
range of customers in a much flexible way (Elling, Hovden and Knoppers, 2018). Any company
derives contains the different types of business objectives or roles it would attracts many
manpower as well as the clients who are looking forward to presumes their experience.
It maintain the policies and norms of the specific company through which that supports to
making the positive influence in the workplace in terms of productivity, opportunity facilitates to
2