Impact of Globalization on Multinational Companies

This presentation examines the impact of globalization on large multinational companies, specifically focusing on ALDI group. It discusses the challenges faced by these companies in the global market and provides recommendations for overcoming them.

Research Project
The impact of globalization on large multinational
companies and challenges face by the companies.

Research Background
 The research is all about impact of globalization. The globalization is concept in
which two companies with different geographical area trade with each other across
geographical boundaries.
 The activity of globalization undertakes different types of companies with their
resources, products, services, government, etc. with one company across the world.
 This ppt will lay emphasis on globalization impact on multinational companies
when they deal in global market. Also, the impact of globalization on their working
will also explained in this research.
 It also entails various challenges which are facing by the company by opting for
globalization.

Overview of ALDI
 The present case of research will lay focus on ALDI group plc of UK. The ALDI is the
largest supermarket chain in United Kingdom.
 The company has almost 16.9% market share among supermarket. ALDI is the public
limited company which is dealing in retail.
 The company has their headquarters in Germany. The company is founded by Karl in
the year 1946.
 The company deals in grocery stores, super market, etc.

Research aim and objectives
Aim: “To understand the impact of globalization on large multinational companies and
challenges face by the companies. A study on ALDI group”
Objectives
To analyze the impact of globalization on multi national companies.
To comprehend the trend of globalization on companies.
To evaluate the challenges face by the companies while dealing in global market.
To recommend ways by which company can overcome the challenges.

Literature review
Theme 1 : Analysis of the impact of globalization on multinational company
Theme 2: The trend of globalization on companies.
Theme 3: The challenges face by the companies while dealing in global market.

RESEARCH METHODOLOGY
Particulars Method used
Research type Qualitative
Research approach Inductive
Research philosophy Interpretivism
Data collection  Primary: Survey has been done via questionnaire
 Secondary: Books, journals and scholarly articles
Sampling 30 managers of Aldi has been selected using simple
random sampling method
Data analysis Thematic analysis has been done
Ethical consideration Consent has been taken from respondents through
sending related form
Reliability and validity Latest and copyright protected sources have been
used

Data analysis and Findings
Theme 1: Multinational companies are
getting affected by globalization
Theme:2 the impact of globalization on
Multinational companies

CONTD..
Theme:3 The trend of globalization
comprehend the companies
Theme:4 Benefit to the company by doing
business in the global market

CONTD..
Theme:5 challenges faced by the company doing business internationally

Conclusion
 It can be concluded from PPT that aspects pertaining to have significant impact on the
operations of ALDI.
 Besides this, it can be inferred that globalization placed positive impact on the
profitability aspect of ALDI.
 It can be summarized from the evaluation that by operating at global level ALDI is
making remarkable contribution in the economy.

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CONTD..
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