Impact of Globalization on Multinational Companies

Research Project
The impact of globalization on large multinational
companies and challenges face by the companies.

Research Background
 The research is all about impact of globalization. The globalization is concept in
which two companies with different geographical area trade with each other across
geographical boundaries.
 The activity of globalization undertakes different types of companies with their
resources, products, services, government, etc. with one company across the world.
 This ppt will lay emphasis on globalization impact on multinational companies
when they deal in global market. Also, the impact of globalization on their working
will also explained in this research.
 It also entails various challenges which are facing by the company by opting for
globalization.

Overview of ALDI
 The present case of research will lay focus on ALDI group plc of UK. The ALDI is the
largest supermarket chain in United Kingdom.
 The company has almost 16.9% market share among supermarket. ALDI is the public
limited company which is dealing in retail.
 The company has their headquarters in Germany. The company is founded by Karl in
the year 1946.
 The company deals in grocery stores, super market, etc.

Research aim and objectives
Aim: “To understand the impact of globalization on large multinational companies and
challenges face by the companies. A study on ALDI group”
Objectives
To analyze the impact of globalization on multi national companies.
To comprehend the trend of globalization on companies.
To evaluate the challenges face by the companies while dealing in global market.
To recommend ways by which company can overcome the challenges.