Implications of Digital Technology on Business Activities
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Added on 2020-12-31
Implications of Digital Technology on Business Activities
Added on 2020-12-31
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RESEARCH PROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Research proposal that clearly defines a research question or hypothesis, supported byliterature review.....................................................................................................................1P2 Research methods and conduct primary and secondary research.....................................5TASK 2............................................................................................................................................7P3 Primary and secondary research using appropriate methods for a business research project................................................................................................................................................7P4 Analytical tools to analyse research findings and data.....................................................9TASK 3..........................................................................................................................................16P5 Research outcomes in an appropriate manner.................................................................16TASK 4..........................................................................................................................................16P6 Effectiveness of research methods applied for meeting objectives.................................16P7 Alternative research methodologies................................................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
TITLE: To determine the implications of digital technologies on business activities. INTRODUCTIONIn this rapid changing world digital technology is growing in a rapid speed as it ischanging rate of work by a person. Digital technology simply breakdown the messages andassist receiving devices in transforming the information into binary codes (Saad-Sulonen, 2014).This binary code is generally denoted with code 0 and 1. internet of Things is a part of digitaltechnology that helps different devices to connect with one another via internet which furtherenable these devices in sending and receiving data and information in a better manner. With thehelp of this report, researcher will get to know about the implication of digital technology onbusiness activities of The Corner Communications Ltd., which is a modern advertising agency. Present report will include a research proposal which will further involves researchquestions supported by literature review. Furthermore, outcomes of the research will beexplained in order to identify stakeholders. Lastly, reflection on the application of researchmethodologies and concept is mentioned in this assignment. TASK 1P1 Research proposal that clearly defines a research question or hypothesis, supported byliterature reviewP1 Research proposal that clearly defines a research question or hypothesis, supported byliterature reviewA major change in the field of digital technology can be seen over the past few decadesas process of working in business in changing. Technologies has transformed analog technologyinto digital one which has often maximizes the size and speed limitations, as this was a drawbackbecause during this period companies were not being able to store ample number of data andinformation (Deegan and Sutherland, 2016). In this field, Internet of Things has come up as anevolution as it has enabled systems in transferring information and data over the internet in quicktime. Thus, Internet of Things helps in connecting all physical objects via internet and theprocess is known as RFID method of communication. Background of researchInternet of things provides a world where all devices are connected with each other withthe help of internet. Therefore, it is setting a stage where physical world will become one of the1
biggest platform for sharing and storing information. Nowadays most of the companies areadopting this for making their business activities more easier and other than this because it is acheap processors and contains a wireless networks which increases the capability of changinganything into a part of IoT. Reason of conducting this research is to determine the impact ofInternet of Things on business operations of The Corner Communications Ltd which is a modernadvertising agency and provides creative solutions to its clients (Thibodeau, 2014). Therefore, allthe activities of the company are being done through digital technology as connecting withdevices has become more easier. For example: with the help of Internet of Things, The CornerCommunications Ltd can operate their online activities through their smart phones, motionsensor or a smart thermostat.In addition to this, people can now communicate with respective companies from anyplace and any time.Aims and objectivesResearch Aim: “To determine the impact of Internet of things in connecting withdifferent systems. A case study on The Corner Communications Ltd. Research objectives:To determine the concept of Internet of Things.To identify the challenges company face while executing Internet of Things withinCorner Communication Ltd.To analyse the importance of Internet of Things in connecting different systems in TheCorner Communications LtdResearch questionsWhat do you understand by the concept of Internet?What are the challenges company face while implicating Internet of Things within CornerCommunication Ltd?What is the importance of importance of Internet of Things in connecting differentsystems in The Corner Communications Ltd?Literature review is determine as a theoretical representation of overall research whichfurther helps in obtaining objectives. This inculcates various viewpoints of different authors andscholars who have adequate knowledge and information about respective topics. Therefore, with2
the help of this, an investigator can gain effective knowledge of the chosen topic whichresearcher can use for proper compilation of the entire research. Concept of Internet of Things in The Corner Communications LtdAccording to Johnson, (2015), Internet of Things is determine as a network of physicaldevices under which electronics, software, sensors and actuators are mostly embedded that assistthese things in connecting with other devices with the purpose of exchanging data andinformation in a better and effective manner. Therefore, most of the companies are using Internetof Things in order to provide enhanced customer services and also for increasing value ofbusinesses. Internet of Things, create a ecosystem which consist of web-enabled smart objectsthat includes a processor, sensors and a communication hardware. All these elements collectsand sends information from one devices to another. Therefore, the entire process depends uponprotocol developed by an organisation. In addition to this, according to the point of view of Echenique, Molías and Bullen,(2015), it can be said that Internet of Things is consider as an umbrella that enabled differentdevices like smartphones, personal computers etc. through internet technologies and IoT can alsobe determine as a next stage of internet with the help of which company can gather and collectinformation very easily with quick time without any kind of complications and issues. Instead ofproviding so much benefits some people misunderstood Internet Of Things and believe that allthe objects that are connected comes under Internet of Things for example: for example:phenomena of Machine-to-machine under which devices cannot be considered under Internet ofThings. Therefore, IoT enables smart digital physical objects which can store and capture data ina secured manner. In relation with The Corner Communications Ltd., with the help of Internet of Things,company can easily communicate with their clients more effectively and moreover, IoT willenable firm in connecting their devices with other objects. Therefore, it can be said that Internetof Things is something beyond connecting traditional device such as laptops, desktopssmartphones etc., because it includes objects which can be connected from external environmentvia internet. For example: connected security systems, lights in household and commercials. Challenges company face while implicating Internet of Things within CornerCommunication Ltd?3
As per the point of view of Hollis and et. al., (2015), Internet of Things is entirely a newconcept and it is providing a huge opportunities to organisation by transforming their world intodigital form. Basically, IoT is incorporated by companies in order to collect data, analyse theorganisation's consequences and includes an insight through which new ideas can be generated.In addition this, it assist firm in sharing information from one system to another via internet.Although Internet of Things provides benefits but its deployment are challenging and some ofthem are explained below:Scaling: This is a major problems which are mostly faced by companies as in a glancecompany cannot get an idea about the network equipment required, sensors or required softwareetc. Therefore, to overcome this, company can prepare a footprint under which they maintains asolutions for issues and problems faced. Implementation: It is considered as one of the challenge which company can face asemployees can not agree for introducing Internet of Things in their organisation because ofsecurity concern. Further, it can be a question for IT department whether they can be able tounderstand the concept of Internet of Things (Stankovic, 2014). Data Protection and Security:With increasing benefits and facilities which are availedthrough internet also lead to emergence of many hazards. As internet is the large perspectivewhich is connected with maximum organisation, it is required by companies to secure theirconfidential and sensitive data by adopting various security policies that helps in securing data.Hence, it is required by Internet of things service provider to ensure that the details of companyis safe for long term. Connectivity: Basically the entire process of Internet of Things is based on connectivityvia internet. Thus, if the physical systems are not connected properly than company can faceissues while operating their business in an effective manner. For example: company has a systemthat are operated through smart devices but because of connectivity issues further process canhamper. Therefore, it is crucial that company has proper gateways which are compatible withGPRS and Wi-Fi/LAN. Furthermore, effective protocols should be developed so that entireprocess can be conducted in an effective manner. Importance of Internet of Things in connecting different systems in The CornerCommunications Ltd4
According to Holler and et. al., (2014), in recent times, Internet of Things is becomingone of the interesting topic and according to a study, the number of using IoT will be increasedby around 26 billion by 2020. Many of the people misunderstood Internet of Things as anindependent technology that includes three fundamental components which are Hardware: thisenable physical objects to responds and retrieve data and information so that appropriateresponds can be given. Software: with the helpof Internet of Things, software can now gatherinformation, store, manipulate and instruct to employees and workers. CommunicationInfrastructure: This is considered as an important factors as Internet of Things includesprotocols and technologies which moreover enable two physical objects in exchanging data andinformation (Challenges while implementing Internet of Things, 2018). In this modern era, broadband is widely available and can be afforded by companies inorder to perform their business activities. Therefore, now firm can be able to interact with itsclients in much cheaper way. For example: firm can use Internet of Things in their automatedcameras in order to monitor daily activities of their clients. IoT is important for companies toadopt as this will assist firm in developing an ecosystem through which organisation cancommunicate and share information in the most easiest form. Other than this, it will assist firm inmonitoring overall business process which gradually save time and money and improve customerexperience (Rifkin, 2014). As a result, with the help of Internet of Things , company can enhancetheir productivity and generate more and more revenue. For example: with the help of IoTcompany can sense and gather information about consumer's behaviour such as what are thedemands of customers regarding online advertisement. As a result, it will further assist companyin making appropriate decisions of their clients after analysing the views and thoughts ofcustomers.P2 Research methods and conduct primary and secondary researchResearch methodology can be defined as a theoretical aspect and is considered as ansystematic approach which assist an investigator in analysing and evaluating a valid conclusion.This includes certain tools and techniques which are important for determining and interpretingcollected data and information of a given topic. Therefore, research methodologies provides aproper guidance to researcher in accomplishing the task in a given period of time (Yan, Zhangand Vasilakos, 2014). 5
Qualitative research: This is an approach that is used by an investigator in order tocollect information as this majorly focus on factors like interviews, survey methods,group discussion and many more. Basically, this is done in order to make theoretical partof the research more appropriate as through this method researcher can get different pointof views regarding the respective topic. Quantitative research: Investigator collects information and data in a numerical form,therefore, with the help of quantitative research gathered content are arranged in astatistical manner which further assist investigator in knowing future trend present in themarket. This moreover, includes methods like questionnaire, in-depth interview andmany more (Granjal, Monteiro and Silva, 2015). In order to conduct this research, researcher has used Qualitative approach because inwhich, with the help of questionnaire, investigator tend to find out in-depth knowledge about aparticular topic. As a result, it assist researcher in getting a valid conclusion. Data Collection Methods: Data collection is determine as a procedure that helps aninvestigator in collecting and gathering information and preparing data. Therefore, its crucial forkeeping an record and preparing effective decisions in relation with the topic chosen. Basically,it includes two methods of data collection that are primary and secondary method of datacollection which is further explained in a better manner for better understanding. Primary method: Data and information that are collected under this form are first handsource which can be accumulated through observation, focus interview, surveys, casestudy etc. Therefore, in order to gather information, questionnaire is being preparedwhich are majorly based on close ended questions which can further be used forcollecting information in order to evaluate a valid conclusion (Razzaque and et. al.,2016). Secondary method: Under this, information that collected are already existed and can beobtained from different sources like journals, newspapers, etc. Therefore, this method isused by most of the researcher as it is time and cost saving thus, collecting data andinformation becomes more easier. In order to collect data and information both primary and secondary method is being usedas it will assist researcher in evaluating a better outcome or conclusion regarding a specific topic.For instance: with the help of primary method investigator can get authentic data which are fresh6
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