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Research Project Assignment - Customer Satisfaction in Hospitality Industry

Added on - 04 Oct 2020

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RESEARCH PROJECT
Table of ContentsRESEARCH PROJECT...................................................................................................................1CHAPTER 1:- INRODUCTION.....................................................................................................21.1 Background of research.........................................................................................................21.2 Research aim and objectives.................................................................................................21.3 Research questions................................................................................................................21.4 Significance of research........................................................................................................31.5 Scope of research..................................................................................................................31.6 Appropriate schedule for research........................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Introduction...........................................................................................................................42.2 Importance of customer satisfaction.....................................................................................42.3 Impact of customer satisfaction on profitability of Hotel.....................................................42.4 Result of customer satisfaction.............................................................................................5CHAPTER 3:- RESEARCH METHODOLOGY............................................................................53.1 Types of investigation...........................................................................................................53.2 Research design.....................................................................................................................63.3 Research approaches.............................................................................................................63.4 Data sampling........................................................................................................................63.5 Ethical consideration.............................................................................................................73.6 Limitations............................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Online.............................................................................................................................................10
TOPIC: “To study customer satisfaction within hospitality industry”. A case study on Disney’sHollywood Hotel.CHAPTER 1:- INRODUCTION1.1 Background of researchResearch is that which help company to know that which factors are there, helping firmto work in right contrast. Therefore, research by hospitality industry is made to know, customersatisfaction is really helping firm to earn higher profit in proper manner (Ryu, Han and Jang,2010). A study on Disney’s Hollywood Hotel and how customer satisfaction help industry to getstable in market. Disney’s Hollywood Hotel, it is officially opened for customer around in 2005and there is a theme behind hotel and it is 1930's Hollywood. Hotel is having around 600 roomsfor their clients and customers. Although aims and objectives will let know actual reason ofcarrying out such report and a scope behind this which will make learner to know that how thisresearch will help them in their personal and professional life.1.2 Research aim and objectivesThere is always an aim industry has for such they organise to have a research of marketand customer. It was required by firm to have information that customer satisfaction helpingindustry to earn higher profits (Tajeddini, 2010). The aims and objective of Disney’s HollywoodHotel Is as:To know the importance of customer in hospitality industry?The impact a customer satisfaction is having on profitability?What could be the result of customer satisfaction on hotels?1.3 Research questionsA company make research to know to have solution of few question which is required byindustry to know:How hotel industry can satisfy the customer in proper manner?Is satisfaction of customer really has a impact on profitability of company?What could be the factors is responsible for dissatisfaction in consumer?How proper service can be provide to customer?To know the changes in environment and customer preference, needs and wants?What affect it will be having on hotel industry?
1.4 Significance of researchResearch is that which helping firm to have an information of market so that they canprovide services and hospitality to customers according their demand and needs. Research makethem to have solution to their problem and issues so that they can work in effective manner(Law, Qi and Buhalis, 2010). The report is based on Disney’s Hollywood Hotel and to know thatis customer satisfaction is helping firm to earn higher profits in competitive market.1.5 Scope of researchThere is a lot scope of research on customer satisfaction, although not only hospitalityindustry many other firms also goes with research as because satisfaction of customer them isalso very important. Research can be done in any field and it help firm to get stable in market bymaking strategy according to such only (Slåtten and Mehmetoglu, 2011).1.6 Appropriate schedule for researchThere is systematic approach to have research of market which help company to work ineffective manner. It has to be like:Aims and objective:There always a aim behind research which help firm to work inproper manner and earn higher profits.Primary data sources:There are various ways of primary research this includesinterviews and surveys etc. This research is first handed and used for first time.Data collection:Data is collected in proper manner so that perfect information can beprovided to company.Data analysis:After having all such step analysis of data is been done as which data isproper and will help firm.Conclusion:In last step they make conclusion which will make firm to use research intheir working criteria.The Gantt chart for appropriate schedule for research.
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