Critical comparison of different types of research

RESEARCH
PROJECT

TABLE OF CONTENTS
Critical comparison of different types of research......................................................................3
Evaluation a range of data collection methods............................................................................3
Identify a range of data analysis tools.........................................................................................4
Identify sources of support..........................................................................................................4
Formulate a detailed plan of a research project...........................................................................4
Reflect on own findings substantiate initial LR..........................................................................5
Identify potential users for the research findings within practice................................................5
REFERENCES................................................................................................................................7

Critical comparison of different types of research
There are two types of research such as qualitative and quantitative which supports in
enhancing potential of business. Qualitative research type has lots of benefits such as it is a quite
simpler method to use. It cannot be calculated but it can be observed. This method supports
scholars to maintain quality of research assignment while collecting data over the proposed
research topic. In the qualitative research method, data is represented in the form of chart, graphs
etc. which makes research interesting for the readers to read. This research methods provides
much more flexible approaches through which research can be conducted more easier way. This
research method is completely relying on researchers experience so it can develop misleading
conclusion. It is one of the major drawbacks of this research method (Brennen, 2017). On the
other hand, quantitative method provides information related to research topic in the
mathematical figure which can calculate and interpret by scholars so this method is also used by
amount of expertise. However, this method also posses’ number of benefits such as it allows
scholars to reach a higher sample size. With this method, scholars can collect information
quickly as compared qualitative method (Ghauri, Grønhaug and Strange, 2020). The major
downside of this research method is that it is bit complex for using purpose and it provides
information into mathematical term so everyone cannot understand easily. But these both
research types qualitative and quantitative have been used for this research because these are
important for collecting authentic data over the proposed research topic.
Evaluation a range of data collection methods
There are two methods of data collection such as primary and secondary. Primary data
collection method supports to collect actual information from the business environment which
already available (Rutberg and Bouikidis, 2018). On the other hand, secondary research method
is used to collect secondary data from the available resources like published research papers,
articles, internet and social media about projected research topic. These both primary and
secondary data collection methods support to collect effective data. In this proposed research
project, secondary research method already has used by scholar in the form of literature review
through which secondary data has been collected. However, primary method also has been used
for this research. Primary data collection method are survey and questionnaires methods that