Research Project Assignment - Impact of Digital Technology on Retail Sector

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Added on 2020-10-23

Research Project Assignment - Impact of Digital Technology on Retail Sector

Added on 2020-10-23

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RESEARCHPROJECT

Background- Digital technology has positive impacted on the retail sector. Now, every firm isfocusing on improving their sales by implying advanced techniques. Matalan is one of the well-known British fashion as well as home ware retailer based in Knowsley, UK. It has 217 storesacross the nation. For increasing their sales, it introduced Click and Collect service that was likedby customers. As there were many benefits associated with it, one of the major one was positiveimpact on sales. Following study consists of the research which has been conducted on analysingits impact on several operation of Matalan.Title- Success of Click and Collect in MatalanResearch Aim- To analyse the impact of Click and Collect services on sale: A study of MatalanObjectives:To assess the impact of Click and Collect Service on sales operationsTo investigate success of the strategy for salesTo provide recommendation for improvement of the serviceRationale:This project research will facilitate in exploring as well as observing present aspects ofbusiness related to business environment. Furthermore, scholar is able to analyse pros and consof digital technology on the business. As Click and Collect service has postively impacted salesoperation of Matalan. Identification of reasons for adopting this strategy in business isinvestigated. Also, problems faced while implementing this service in practical aspects aredetermined. Apart from that, investigator is aware of retail sector and benefits which digitaltechnology can provide to the business.Gantt chart:For scheduling several tasks and to track their progress in conduction of research againstthe deadline of time which is provided for project, following is the Gantt chart for all steps whichwill be followed in investigation:

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Research Project Assignment - Impact of Digital Technology on Retail Sector