Benefits of managing cultural diversity in workplace and its impact on growth of business

This research project aims to analyze the benefits of managing cultural diversity in workplace and its impact on growth of business. The study focuses on Merrie England Coffee Shop LTD, a leading private limited company, and explores the significance of managing diversity, the benefits it brings to the business, and the strategies that can be employed to effectively manage diversity. The research is conducted using a quantitative research approach, with data collected through surveys and secondary sources. The findings highlight the positive impact of managing cultural diversity on business performance and provide recommendations for businesses to improve diversity at workplace.

Research Project

Executive Summary
The project mainly aims to determine the benefits of managing cultural diversity in
workplace and its impact on growth of business. Therefore, the assessment of diversity is the
primary consideration of the management is to manage equality and diversity at workplace to
enhancing the operations of the business. The key motive of executing this analysis is evaluating
the potential significance of managing diversity at workplace and how it influences the
operations of the business. In this present study the analysis is based over Merrie England Coffee
Shop LTD. Hence, it is a leading private limited company, which has its major concern over
increasing the profitability of the business via managing diversity at workplace, thus people with
diverse culture, age, gender, region, skills and ability are imperative in emerging new and
advance idea to generate more opportunities for the business. In this, present study, quantitative
research is being applied by the researcher, thus it is effective in developing descriptive
evaluation over the specific subject and this information is accumulated within actual facts and
figures. Furthermore, both primary and secondary sources are implemented to gather valuable
information. Thus, data analysis is conducted via the help of executing survey as in this
questionnaire is being prepared to gather information. On the other side, secondary research is
also imperqtive in developing theoretical framework via the assistance of secondary sources i.e.
books, journal, articles and so on. Conclusion and recommendations are drawn over the analysis
and the findings of the project, thus the outcome of the project inities the potential significance
of managing diversity live increasing business performance, developing top talent. Increasing
talent pool and so on and its impact over the progression operations of the business. After that,
recommendations are provided to the businesses for making furthermodification regarding the
improvement of diversity at workplace.

Table of Contents
Executive Summary.........................................................................................................................2
Title of the Project...........................................................................................................................1
Introduction......................................................................................................................................1
Background of the Research...................................................................................................1
Rationale of the Research.......................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Literature Review.............................................................................................................................3
Research Methodology and Data Collection...................................................................................5
Data Analysis and Interpretation.....................................................................................................9
Findings and Outcome...................................................................................................................20
Research Reflection.......................................................................................................................21
Conclusion.....................................................................................................................................22
References......................................................................................................................................23

Title of the Project
“Benefits of managing cultural diversity in workplace and its impact on growth of
business”
Introduction
Background of the Research
The present study initiates to determine the benefits of managing cultural diversity in
workplace and its impact on growth of business. Diversity can be defined as recognising,
understanding and accepting individual differences irrespective of their race, gender, age, class,
ethnicity, physical ability, race and so on. Due to effective trend in globalisation and the
increasing ethnic and gender diversity, it is important that employer learn how to access cultural
difference and the individual work attitudes (Blau and Kahn, 2017). Cultural diversity both has
opportunities and challenges for the business. Therefore, opportunity basically involves gaining a
competitive edge through embracing alternation in the marketplace and the labor force. On the
other hand the challenges involves suitably managing employees with the different attitudes,
value and belief in addition to avoiding liability when leadership handles assorted work situation
improperly. In this present report the analysis is based on the study of Merrie England Coffee
Shop LTD, thus it is a leading private limited company. This is a restaurants company which is
based out of 10-12 KIRKGATE HUDDERSFIELD, Huddersfield, United Kingdom. The
company was incorporated in the year of 1966 and work with the zeal to become the most
recognised coffee business. The primary obligation of the business is to attaining higher growth
and success and for this the business is concern over managing diversity at workplace for the
intention to attaining higher growth and success.
Rationale of the Research
The project into consideration is based on determining the benefits of managing cultural
diversity in workplace and its impact over the growth of business. Therefore, the potential
intention of conducting an analysis over this particular area is that as the project is creating value
for the researcher in exploring in-depth idea about the aspect of cultural diversity and how the
management of diversity is required for a business to attain higher growth and success (Drolet
and Mumford, 2012). The project is also creating value for the businesses in the manner to
managing diversity and aid the operations in the right direction to attain advancement, however,
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in the modern business era, it is required for the businesses to managing diversity within the
workforce as it is the best approach to attain advancement. The project is mainly significant for
Merrie England Coffee Shop LTD, to analysing the significance of culturally diverse workforce
and how it creates huge impact over the operations and progression of the business. The another
intention of executing the analysis is the individual interest of the researcher as the investigator
wants to gain suitable in-depth idea about the culture diversity and how it is important for the
business to manage diversity to attain growth.
Research Aim
“The aim of this research project is “To analyze the benefits of managing cultural diversity
in workplace and its impact on growth of business. A case study on Merrie England Coffee Shop
LTD.”
Research Objectives
The objectives in relation to this research are mentioned below:
 To understand the significance of managing cultural diversity in workplace.
 To determine the benefits of managing culturally diverse workplace in Merrie England
Coffee Shop LTD.
 To assess the impact of managing cultural diversity on growth of business.
 To identify the strategies that Merrie England Coffee Shop LTD can employ to manage
culturally diverse workplace.
Research Questions
The questions in relation to this study are mentioned below:
 What is the significance of managing cultural diversity in workplace?
 What are the benefits of managing culturally diverse workplace in Merrie England Coffee
Shop LTD.?
 What is the impact of managing cultural diversity on growth of business?
 Which are the strategies that Merrie England Coffee Shop LTD can employ to manage
culturally diverse workplace?
2

Literature Review
Literature review is defined as a comprehensive summary of previous investigation over a
specified topic. Therefore, this aspect helps the entire work in effective execution of theoretical
framework which support the entire work with the assistance of gathering information through
secondary sources i.e. books, journals, articles and so on. In the context to this, present
investigation work based on the aspect of analyzes the benefits of managing cultural diversity in
workplace and its impact on growth of business, literature review is imperative in providing
detailed theoretical understanding in relation to the aspect of the significance of cultural diversity
and how create value for the business in the attainment of growth and development.
The significance of managing cultural diversity in workplace.
According to Sawyer (2020), culture is mainly defined as the underlying values which
direct how individual behave, therefore, cultural diversity in the workplace is a outcome of
practices, values, traditions and the beliefs of employees encompasses over the race, age,
ethnicity, gender and religion. Cultural diversity is the major consideration of equality and
diversity management as it is imperative for the business and its management to manage
diversity at workplace as it creates significance for the business in the manner to developing
individuality at workplace, strength workforce with the emergence of unique skills and ideas,
engagement of employees within business operations, effective in problem solving (Khoreva,
2011). In today’s business era organisations are working with the potential to attaining higher
growth and success. Therefore, effective management of diversity is imperative for the
businesses to improvising the profitability and productivity with the emergence of innovative
thoughts and unique skills. Workforce with diverse experiences and backgrounds can bring
together assorted unique and innovative perspectives on matters which therefore increase the
productivity in the workplace (Ng and Sears, 2020).
The benefits of managing culturally diverse workplace in Merrie England Coffee Shop LTD.
According to Zojceska (2018), workplace diversity is not just asn inclusion fad but it has
a tangible and direct advantage. Therefore, the businesses who have wider workplace diversity
outperform their rivals and attain higher growth. Diversity in the workplace means that a
business employs a wider range of diverse individuals and a diverse workforce involves people
with different characteristics. Merrie England Coffee Shop LTD is a small and leading coffees
shop which ahs its operations within London and for the better enhancement of organisational
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operations the business and its management are concern over developing diversity within the
workplace as it has assorted benefits like increasing profitability, developing organisational
performance, strength the workforce, reducing employees turnover, improver cultural insight,
wider market reach and so on, this these are the major benefits which are widely attained by
Merrie England Coffee Shop LTD with the appropriate management of diversity at workplace.
In addition to this, suitable management of diversity is also creating value for the business in
effective engagement of employees with each other and this developed value for the business in
increasing the operations of the business with sharing of unique ideas and skills (Auspurg, Hinz
and Sauer, 2017).
The impact of managing cultural diversity on growth of business.
According to Kweitsu (2019), Cultural diversity mainly refers as the representation, in
one social system, of individual with distinctly assorted group affiliations of cultural
significance. The traditional approach to handling multiculturalism in complex organizations
has been to expect members of the minority culture to adapt to the cultural requirements
of the majority group. Therefore, managing cultural diversity mainly has direct positive impact
over the operations and progression of the business. Diverse workforce defined to the
co-existence of individual through the assorted socio-cultural backgrounds
within the business. thus, Diversity at workplace basically involves factors
likewise race, gender, age, colour, physical ability, ethnicity, etc. It has a
fairly wide connotation and could include everything from age, culture,
gender, race, religion and even thought. Typically, diversity refers to the
demographic description of the people working for an organization and
human resource policies to correct gender and other imbalances (Bamberger,
Biron and Meshoulam, 2014). Cultural diversity representatives have various
encounters which furnishes association with sound information base. Social
variety additionally builds the capacity of labour force in the association to
beat culture stun when the business extends its tasks in different nations.
There are various impediments that an association may confront while
growing its business activities in different countries and social variety help in
defeating these snags. With the culturally diverse workforce, the energy cost
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and season of organization will be spared which drives the association
towards development and achievement (Dickens, Womack and Dimes, 2019).
Literature Gap
As per the descriptive analysis of the author’s opinion it has been evaluated that, cultural
diversity is the most imperative aspect which is widely recognised by the management of the
business to attain higher growth and success. Therefore, authors has states that, the suitable
assessment of cultural diversity is imperative for the business to attaining higher growth and
success with the integration of innovative ideas, thoughts, perspective and the understanding.
The views evaluation of authors has states that, cultural diversity creates assorted benefits for the
business in terms of increasing profitability, developing organisational performance, strength the
workforce, reducing employees turnover, improver cultural insight, wider market reach and so
on. In addition to this, the authors have also states that, the suitable management of cultural
diversity has direct positive impact over the operations of the business. However, the indepth
analysis of the authors opinion helps in bridging the gap of the literature and determined that, the
suitable assessment of cultural diversity is the potential role of human resources managers and
the management of cultural diversity also helps the business in aiding the innovation, new ideas,
skilled working and extrowart ideas within the business and this create value in the manner to
enhancing the entire operations of the business. hence, the assessement of cultural diversity helps
the business in enhancing collaboration and coordination among employees and develop the
entire operations of the business.
5

Research Methodology and Data Collection
Type of Research: The selection of suitable research methodology is the primary consideration
of the researcher as the entire project is based on suitable recognition of the appropriate tool.
Research is either qualitative or quantitative in nature (De Mel, McKenzie and Woodruff, 2012).
In the context to this present investigation work, quantitative research is being implemented by
the researcher as it is effective in conducting detailed analysis over the aspect of analyze the
benefits of managing cultural diversity in workplace and its impact over the growth of business.
Therefore, quantitative evaluation is imperative in gathering information over the aspect of
cultural diversity with analysing actual facts and figures.
Research Approach: Appropriate selection of research approach is important to guide the work
in right manner. Research approach is mainly categorized into aspects like deductive and
inductive research approach. the context to this existing evaluation deductive approach is being
supplied by the researcher as it is the most appropriate choice for conducting quantitative
analysis and this theories and hypothesis are developed over the aspects that are connected to
analyzing the impact of cultural diversity and its effective management to enhance the operations
of the business (Post and Byron, 2015).
Research Philosophy: The philosophical selection's is based on positivism and interpretivism
Research philosophy. For considering the present investigation work positivism research
philosophy is being applied by the researcher as it is Important in gathering genuine knowledge
that are exclusively derived through the experience of natural phenomena and their properties
and relations (Panicker, Agrawal and Khandelwal, 2018). positivism philosophy is appropriate in
gathering information that real in nature and interconnected with the aspect of analyzing the
importance of managing cultural diversity for the intention to improvise in the operation of the
business.
Data Collection tools: The information accumulation is based on two imperative sources that are
called essential and optional. Primary information will be data assembled through direct or
unique exploration. Secondary research includes the outline, gathering and union of present
investigation. The two sorts of information assortment sources are helpful and significant in
current examination (Gerhart and Fang, 2014). If there should be an occurrence of primary
source, data will be gathered from survey as in this survey is being conducted with the support to
questionnaire. In secondary research, information will be assembled from number of secondary
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sources including, journals, books, newspapers, distribution research and so forth These sources
just utilized for writing audit since it will helps in get-together of secondary information that
outcomes is accomplishment of exploration point just as destinations in effective way. Hence, as
per the current investigation the two sources primary and secondary are significant in
accomplishment of point and goals of the examination.
Questionnaire
Name:
Age:
Gender:
Email:
Address:
Q1) Do you have an appropriate idea about the concept of cultural diversity in the context to
business?
Yes
No
Q2) What do you think, the suitable consideration over diversity maintenance helps the business
to attain growth and success?
Yes
No
Q3) According to you, the suitable assessment of cultural diversity is imperative for Merrie
England Coffee Shop LTD to attain higher growth and success?
Yes
No
Q4) As per your perspective, what are the major significance of managing diversity in the
workplace?
Promotes individuality at workplace
Increasing creativity at workplace
Enhancing productivity
Developing problem solving
Q5) What do you think, are the potential benefits that are attained by Merrie England Coffee
Shop LTD via managing cultural diversity at workplace?
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Reducing employee turnover
Increasing profitability
Improve cultural insights and company reputation
Enhance employee engagement
Wider talent Pool
Q6) According to you, what are the possible challenges that arises in the management of cultural
diversity at workplace?
Ethnic and Cultural Differences
Acceptance and Respect
Unconscious bias
Gender inequality
Q7) According to you, which kind of impact does cultural diversity have over the operations of
Merrie England Coffee Shop LTD?
Positive
Negative
Neutral
Q8) What do you think are the appropriate, strategies those strategies that Merrie England Coffee
Shop LTD can employ to manage culturally diverse workplace?
Suitable Diversity Training
Encouraging Team work
Increasing diversity at workplace
Enforce diversity policy
Uncover and Overcome Unconscious bias
Q9) As per your perspective, is it important for Merrie England Coffee Shop LTD to manage
diversity in their workforce to gain higher growth and success?
Yes
No
Q10) Provide suitable suggestions for Merrie England Coffee Shop LTD to gain higher
competitive edge with the suitable management of diversity at workplace.
8

Data Sampling: Research Sampling defines to the powerful cycle of choosing sample from
absolute populace. There are two basic procedures or strategies for test determination which are
probabilistic and non-probabilistic sampling tools (Ayega and Muathe, 2018). The two methods
of sample choice are fundamental however choosing test for momentum examination,
probabilistic sampling will be utilized by he researcher since it not need greatest time and
furthermore encourage in choice of enormous sample. By utilizing probabilistic sampling 50
respondents are randomly picked from the chosen area. In this customers of Merrie England
Coffee Shop LTD are select to gather valuable information.
Ethical Consideration: In the execution of an investigation work, it is very much important for
the researcher to consider all the ethics and research practices in appropriate action for the
intention to better execution of the project in right manner. The ethics of the research involves
reducing the harm of risk, protect confidentiality, anatomy, avoiding Deception practices, time
management and cost assessment (Velten and Lashley, 2018). These appropriate practices of the
research ethics are needs to be followed by the researcher. At the primary stage, investigator
needs to receive consent of the participants in the manner to providing them consent form. The
researcher also needs to provide assurance to their participants about maintaining confidentiality
of their private information. This needs to be resolved by maintaining the security aspects to
protect the private data. In addition to this for resolving the issue of time the investigator needs to
design a time frame which supports the entire work by conducting research systematically.
Researcher also needs to manage cost and capital to avoid restrictions of the activities like data
collection, transportation, stationary, access of information resources and so on in which cost are
incurred in large extent (Roberson, 2019).
9

Data Analysis and Interpretation
This recognised as the mot imperative aspect of an investigation as it aid the researcher in
the right manner to generate valuable and suitable outcome that are effectively encompasses over
the findings of a specific investigation (Dahanayake and et. al., 2018). In the context to this
present investigation work, thematic analysis is being executed by the researcher as in this
themes are developed over the questions of the questionnaire that are widely covers the aim and
objectives of the research. In addition to this, the representation of the information is based on
developing graphs, charts, diagrams and so on. Therefore, in this frequency table is being
executed to conduct effective analysis as in this MS excel is being applied to develop graphs
over the findings of the information (Mousa, 2018).
Frequency Table
Q1) Do you have an appropriate idea about the concept of cultural diversity in the
context to business?
Frequency
 Yes 95%
 No 5%
Q2) What do you think, the suitable consideration over diversity maintenance
helps the business to attain growth and success?
Frequency
 Yes 90%
 No 10%
Q3) According to you, the suitable assessment of cultural diversity is imperative
for Merrie England Coffee Shop LTD to attain higher growth and success?
Frequency
 Yes 90%
 No 10%
Q4) As per your perspective, what are the major significance of managing
diversity in the workplace?
Frequency
 Promotes individuality at workplace 20%
 Increasing creativity at workplace 25%
 Enhancing productivity 40%
 Developing problem solving 15%
Q5) What do you think, are the potential benefits that are attained by Merrie Frequency
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England Coffee Shop LTD via managing cultural diversity at workplace?
 Reducing employee turnover 20%
 Increasing profitability 25%
 Improve cultural insights and company reputation 15%
 Enhance employee engagement 20%
 Wider talent Pool 20%
Q6) According to you, what are the possible challenges that arises in the
management of cultural diversity at workplace?
Frequency
 Ethnic and Cultural Differences 25%
 Acceptance and Respect 30%
 Unconscious bias 20%
 Gender inequality 25%
Q7) According to you, which kind of impact does managing cultural diversity
have over the operations of Merrie England Coffee Shop LTD?
Frequency
 Positive 80%
 Negative 10%
 Neutral 10%
Q8) What do you think are the appropriate, strategies those strategies that Merrie
England Coffee Shop LTD can employ to manage culturally diverse
workplace?
Frequency
 Suitable Diversity Training 20%
 Encouraging Team work 20%
 Increasing diversity at workplace 20%
 Enforce diversity policy 20%
 Uncover and Overcome Unconscious bias 20%
Q9) As per your perspective, is it important for Merrie England Coffee Shop LTD
to manage diversity in their workforce to gain higher growth and success?
Frequency
 Yes 85%
 No 15%
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Thematic Analysis
Theme 1) Individual have an appropriate idea about the concept of cultural diversity in the
context to business.
Q1) Do you have an appropriate idea about the concept of cultural diversity in the
context to business?
Frequency
 Yes 95%
 No 5%
Interpretation:
An investigation is executed to determine the recognition of people in relation to the
conceptual framework of cultural diversity in the context to a business therefore the analysis is
being executed among 20 participants and out of that 95% people are showing their positive
concern as they are having appropriate idea about the concept and remaining 5% people are not
in connection with the same as they are not having appropriate idea about cultural diversity.
12

Theme 2) The suitable consideration over diversity maintenance helps the business to attain
growth and success.
Q2) What do you think, the suitable consideration over diversity maintenance
helps the business to attain growth and success?
Frequency
 Yes 90%
 No 10%
Interpretation:
The another question is being asked from the participants regarding the aspect that a suitable
consideration over diversity maintenance helps the business to attain higher growth and success
and around 90% of people as 18 participants are agree with the statement and remaining 10%
participants are not as per their view diversity maintenance is not effective for the business to
gain development.
13

Theme 3) The suitable assessment of cultural diversity is imperative for Merrie England Coffee
Shop LTD to attain higher growth and success.
Q3) According to you, the suitable assessment of cultural diversity is imperative
for Merrie England Coffee Shop LTD to attain higher growth and success?
Frequency
 Yes 90%
 No 10%
Interpretation:
According to the detailed analysis of the survey executed among 20 participants and out of
that 90% people are in concerned with the aspect that the suitable assessment of cultural
diversity is important for Merrie England Coffee Shop LTD to gain higher growth and success.
Therefore 90% people are are in favour with the aspect and said cultural diversity is very much
effective for a business to gain growth and remaining 10% people are not in concern with the
same.
14

Theme 4) The major significance of managing diversity in the workplace.
Q4) As per your perspective, what are the major significance of managing
diversity in the workplace?
Frequency
 Promotes individuality at workplace 20%
 Increasing creativity at workplace 25%
 Enhancing productivity 40%
 Developing problem solving 15%
Interpretation:
As per the analysis of the above given graph it has been stated that there are multiple
significance of managing diversity in the workplace. 2o out of 20% participants are been
concerned with promotes individuality at workplace. Another 25% people are in concerned with
increasing creativity at workplace, 40% the sponsors are go with enhancing productivity and
remaining people are going with the aspect of developing problem solving method.
15

Theme 5) The potential benefits that are attained by Merrie England Coffee Shop LTD via
managing cultural diversity at workplace.
Q5) What do you think, are the potential benefits that are attained by Merrie
England Coffee Shop LTD via managing cultural diversity at workplace?
Frequency
 Reducing employee turnover 20%
 Increasing profitability 25%
 Improve cultural insights and company reputation 15%
 Enhance employee engagement 20%
 Wider talent Pool 20%
Interpretation:
From the detailed analysis of the project it has been analysed that there are multiple potential
benefits that are obtained by Merrie England coffee shop LTD by managing cultural diversity at
workplace the potential benefits involves reducing employees turnover, increasing profitability,
improve cultural inside and company reputation, enhance employees engagement and wider
talent pool.
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Theme 6) The possible challenges that arises in the management of cultural diversity at
workplace.
Q6) According to you, what are the possible challenges that arises in the
management of cultural diversity at workplace?
Frequency
 Ethnic and Cultural Differences 25%
 Acceptance and Respect 30%
 Unconscious bias 20%
 Gender inequality 25%
Interpretation:
According to the in-depth analysis executed among the 20 participants it has been analyzed
that there are multiple challenges that arises in the management of cultural diversity at
workplace. Therefore 25% participants are and concern with ethnic and cultural differences as
per their viewed this is the major issue arises due to an appropriate assessment of cultural
diversity. Another 30% participants are in concerned with acceptance and respect, 20%
participants are go with the aspect of unconscious bias and the remaining participants are go with
gender inequality.
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Theme 7) The managing cultural diversity have positive impact over the operations of Merrie
England Coffee Shop LTD.
Q7) According to you, which kind of impact does managing cultural diversity
have over the operations of Merrie England Coffee Shop LTD?
Frequency
 Positive 80%
 Negative 10%
 Neutral 10%
Interpretation:
According to the descriptive analysis of the project it has been analysed that 80%
participants are said that cultural diversity mainly have positive impact over the operations of
Merrie England coffee shop Ltd. another 10% participants are not in connection with the same as
per their view cultural diversity has negative impact over the operation of business and
remaining participants and neutral as they are not providing any concern over the specific
aspect.
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Theme 8) The appropriate, strategies those strategies that Merrie England Coffee Shop LTD can
employ to manage culturally diverse workplace.
Q8) What do you think are the appropriate, strategies those strategies that Merrie
England Coffee Shop LTD can employ to manage culturally diverse
workplace?
Frequency
 Suitable Diversity Training 20%
 Encouraging Team work 20%
 Increasing diversity at workplace 20%
 Enforce diversity policy 20%
 Uncover and Overcome Unconscious bias 20%
Interpretation:
According to the detailed analysis of the survey it has been evaluated that, there are multiple
strategy like Suitable Diversity Training, Encouraging Team work, increasing diversity at
workplace, Enforce diversity policy, and Uncover and Overcome Unconscious bias. Thus, these
are the suitable tools that are effectively employee by Merrie England Coffee Shop to manage
diversity at workplace.
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Theme 9) It is important for Merrie England Coffee Shop LTD to manage diversity in their
workforce to gain higher growth and success.
Q9) As per your perspective, is it important for Merrie England Coffee Shop LTD
to manage diversity in their workforce to gain higher growth and success?
Frequency
 Yes 85%
 No 15%
Interpretation:
From the analysis of the survey report it has been evaluated that out of 20 respondents 85%
people are said that it is important for Merrie England Coffee Shop LTD to manage diversity in
their workforce to gain higher growth and success. Remaining participants are not in concern
with the same.
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Findings and Outcome
Theme 1: The significance of managing cultural diversity in workplace.
As per the detailed analysis of the project it has been discussed that, the objective is
recognised to be appropriate as it is interconnected with the views of the participants and has
stated that, in the dynamic market centre, the most ideal approach to accomplish upper hand is by
diversifying the labor force in association. It is important not just because of it acquire
advantages to business terms of brand assessment, corporate social responsibility and customer
commitment, yet it likewise builds up extra an incentive for organization by pulling in assorted
labor force that drive advancement. Managing cultural diversity in the workplace is significant as
it advances individuality in the workplace. Thus, it recognizes that every individual can
contribute with particular new and innovative thoughts alongside arrangements. Labor force with
assorted encounters and foundations can unite alternate points of view on issues which hence
increment the efficiency in the working environment. Furthermore cultural diversity within a
business upholds in creating more grounded brand and makes it a desirable employer. It likewise
helps in expanding critical thinking and imagination as though an association have various
individuals from differing foundations; at that point it helps in executing innovative answers for
the issues of business.
Theme 2: The benefits of managing culturally diverse workplace in Merrie England Coffee
Shop LTD.
According to the descriptive evaluation of the project it ha been discussed that, the
objectives is appropriate as it is connected with the views evaluation of the participants in
relation to the benefits of managing cultural diversity within Merrie England Coffee Shop LTD.
Therefore, there are different benefits attained by the business like enhancing the profitability,
maximising the productivity, reducing employees turnover, improve creativity, improve cultural
inside, business reputation and so on. Furthermore, managing diversity at workplace also
enhance the engagement of employees within teams and motivate employees to put their
significant efforts in the progress operations of the business.
Theme 3: The impact of managing cultural diversity on growth of business.
The analysis conducted over this aspect is connected with the participant’s opinion as the
participants are also said that, managing cultural diversity has positive impact over the operations
and progression of the business. Thus, an appropriate assessment of diversity helps the business
21

to enhance the operations of the business with the emergence of unique and innovative talent at
workplace. However, people with suitable skills and ability are more liable to attempt business
operations in effective manner.
Theme 4: The strategies that Merrie England Coffee Shop LTD can employ to manage
culturally diverse workplace.
In this evaluation the opinion analysis of author’s views and the participants recognitions are
interconnected with each other, as the outcome attained with both the sources are equal.
Therefore, here are assorted strategies like Suitable Diversity Training, Increasing diversity at
workplace, Uncover and Overcome Unconscious bias, Encouraging Team work, Enforce
diversity policy and so on that can effectively be implement by Merrie England Coffee Shop
LTD to manage cultural diversity at workplace and enhance the operations of the business.
Research Reflection
It is a great opportunity for me as I have received an application to conduct an investigation
over such a big topic related to cultural diversity and its influence over the operations of the
business and how it is required for the business to manage cultural diversity in the manner to
enhancing the operations of the business. execution of the project is helpful for me in enhancing
my academic and professional ability which would be effective in the manner to accomplishing
my future projects and more reliable manner. The project is imported for me in the manner to
enhancing my application regarding the aspect of implementing the appropriate research
methodology in the right place to conduct the project in an efficient manner. therefore as per the
analysis of the project I have been seen that in this existing project analysis is based on a wider
investigation concept and for this quantitative research methodology is being implemented as it
is the best and suitable approach to conducting detailed analysis with considering the aspect of
cultural diversity and in this information is being accumulated with determining actual facts and
figures. In addition to this the quantitative research approach is effective in providing
information in the manner to statistical and numerical aspects which are effectively measurable
in nature. Demerit of this approach is that it is only based on quantitative aspects as in this
emergence of data that are based on theoretical aspects are rare. In addition to this I have also
been seen that primary and secondary both the tools are equivalent to support the work in
efficient manner as the primary research is effective in rendering support to executive survey for
the accomplishment of first and information as in this questionnaire is developed together
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appropriate information. The key merit of this approach is that it is effective in providing specific
information and the demerit of this approach is that it is quite time consuming in nature. On the
contrary side secondary sources like books, journals, articles and so on are important in the
nature to developing theoretical perspective with the assistance of analyzing the views and
opinions of the authors and writers. The key advantage of this approach is in this accumulation
of information easy and it is less time consuming in nature and the key demerit of this approach
is that chances of inappropriate information Is high.
Although, in this investigation primary is the best approach to gather detailed information
and there are assorted tools to gather primary information like interview, focus group, case study,
observation and so on. Therefore, interview is considered as the best alternative source of
questionnaire as this is also imperative to gather information from the opinion evaluation of
participants. In this analysis questionnaire is developed because it is liable for quantitative
analysis and helps in gathering information from the wider population and quicker than interview
process. Because in the interview, a personal round is being conducted in which information
accumulation takes a lot time.
Conclusion
According to the detailed analysis of the project it has been concluded that, cultural diversity
is the imperative aspect for a business to managing equality and diversity at workplace. Thus it is
the key consideration of the management of the business is to manage diversity at workplace in
the manner to avoiding differences on the basis of culture, race, age, gender, colour and so on.
Therefore the analysis of the project has also states that, managing cultural diversity creates
benefits for the business in the terms of enhancing the operations of the business, developing
creativity at workplace, enhancing employee’s engagement, effective decision making and so on.
thus it is important for the businesses to manage diversity at workplace in the manner to
enhancing the operations and progression of the business.
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