The Impact of Globalisation on Waitrose

Research Proposal Form
Student Name ..................................................................................... Student number ...........................................
Centre Name .....................................................................................................................................................................................
Tutor ......................................................................................... Date ...........................................
Unit .........................................................................................
Proposed Title The positive, economic, ethical and cultural impact of globalisation on operations of an
organisation. A study on Waitrose.
Section One: Research Title, aim, objectives.
Research Aim
This considered as the most essential part of investigation as it refers as a predetermined statement
which helps the researcher in assisting the research activities in right direction. The potential aim of
this particular research is "To investigate the positive, economic, ethical and cultural on operations of
food retail industry". A study on Waitrose.
Research Objectives
• To determine the impact of globalisation on food retail.
• To collect and analyse secondary and primary data reflecting to benefits of globalisation on
Waitrose.
• To present the clockwise effect of globalisation at Waitrose.
• To investigate the positive economic and cultural influence on the online operations of
Waitrose.
Section Two: Reasons for choosing this research project
A research project is based on some issue and the potential motive of an investigation is to addressing
the issue with the support of relevant data or information. The current area of study is based on the
positive, economic, ethical and cultural on operations of food retail industry. This is wide area of study
that helps the researcher in attaining wide area of knowledge in the chosen area of study. The major
purpose of this research is to understand the concept of globalisation and its influence on food retail
industry.
An another reason for conducting the research is to exploring the idea and knowledge base of learner
or researcher in the area of positive economic, ethical or cultural impact on the operations of food
retail. The wide area of knowledge in the specified area of study helps an individual in attaining their
future objectives in regards to globalised their business operation in appropriate manner.
Section Three: Literature sources searched
Section Three: Literature sources searched
This section of the research is effective in conducting an in-depth analysis on the selected area of study.
In this data and information is gathered through secondary sources like books, journals, published
research articles, newspapers etc. As in this major discussion has been made through analysing the
perspective and opinion of various authors and writers.
The impact of globalisation in food retail: As per the views of Victoria RP Chavez, Feb 2018, states that
Globalisation access the business to expand their market worldwide with qualitative products and enable
them to active economies of scale. The retail food industry contains chain and restaurants encompasses
of fast food, retail supermarkets, grocery stores etc. Globalisation helps food retail to expand and enlarge
effectively. From the past decades globalisation impacted in the success of retail food which are
described bel
• Improve quality of product: Globalisation make retail food to manufacture and provide best

quality product which keeps customer healthy. They have inspections from FSAI departments which
ensure retailers to produce healthy and digestive food. It affect the retail food economy and reduce
infectious disease.
• Increase employment: As globalisation is a source of growth in retail food. It enables them to
enrich their business across the globe which provide employment and reduce poverty.
The benefits of globalisation on Waitrose.
Globalisation is considered as a vast aspect that plays crucial role in growth and development of an
organisational. Globalisation is effective in increasing business operations at wide scale in respect to
attaining higher growth and success within the commercial centre. There are several benefits of
globalisation for every organisation. According to Mike collins , 2015 Globalisation has proved a good
thing for many developing countries. The benefits of globalisation in context to Waitrose can be-
competition between countries is expected to bring down the prices of the products, globalisation will
help in giving new opportunities to new people, it will also boost the productivity of the Waitrose, the
customers of Waitrose will increase and their satisfaction level will also grow which will directly help in
expanding the business of Waitrose and its profitability.
The clockwise effect of globalisation at Waitrose. As per the views of Ristovska Katerina, 2014 signifies
that globalisation is a growth concept whose aim is to provide competitive position for business, increase
country's economy. One of the main reason of company's being globalised is that to attain operational
and strategic needs. Apart from this it benefits the company in terms of expansion of markets, develop
infrastructure etc. In context to Waitrose, which is the chain of British supermarket deals into retail food
division and commenced in the year of 1904. Its headquartered in Bracknell, UK. Its business operated
globally which lead them to expansion in every way such as:
• Market expansion: Globalisation provides positive move and encourage them to enlarge the
business. In relation to Waitrose it began as a small grocery shop but in the year of 2000 it expand
globally and by 2004 it enlarged into 200 shops including acquisitions of branches from other chains.
• Improve per capita income: It enables the country to raise per capita income of an individuals
which impact their standard of living positively.
The positive economic and cultural influence on the online operations of Waitrose.
The economic and cultural aspects have a great impact in the operations of any business organisations.
According to David Grimes- if any organisation wants to increase its business than they must make some
necessary changes in the online operations . The online operations of Waitrose has influenced the
economic and cultural aspects in the positive sense. New online operations started by Waitrose increased
the economic conditions of the company as this helped in attracting new customers and increasing the
profitability of Waitrose. Company gained a lot from this because this strategy was implemented after
analysing the needs, demand ,cultural factors and economic conditions. For making any strategy it is very
necessary to know its positive and negative impact on the business. Online operations helped Waitrose
because of the rapid change in the technology and change in the demand of the customers. It was easy
for the customers to opt for online transactions which the company in creating a positive economic and
cultural environment
Section Four: Activities and timescales (Gantt chart)