Food Industry Research Project 2022

Running head: RESEARCH PROJECT
Research project
Name of student
Name of University
Author note

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RESEARCH PROJECT
Table of Contents
Research overview and justification..........................................................................................3
Condensed Literature review.....................................................................................................3
Research objectives....................................................................................................................4
Methodology..............................................................................................................................5
Significance of the research of the project.................................................................................6
References..................................................................................................................................6

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RESEARCH PROJECT
Project Title: To conduct research on the attitudes and behaviours towards
consumption of health food within the food industry
Research overview and justification
Considering the fact that research is being done for analysing the attitudes and
behaviours of individuals towards healthy food consumption within the food industry, it is
important to discuss about the various aspects that have been focused on by the business to
introduce healthier food options for catering to the needs of people effectively. Though price
is an important factor that influences consumer behaviours, still, nowadays, consumers have
been willing to provide a premium amount of money for the healthy food options that are
made available in the marketplace (Lee & Yun, 2015). The rising health issues such as
obesity, heart related problems and overweight are major issues experienced by people
nowadays and thus the behaviours and attitudes among people have changed towards
consumption of healthy food items that can improve their health and wellbeing, furthermore
influence their buying behaviours too within the food industry.
Condensed Literature review
According to Basha et al. (2015), with the emergence of numerous healthy related
issues and problems, consumers have become aware of maintaining healthy lifestyles and at
the same time, focus on the selection of healthy food items that could improve their health
and wellbeing largely. Not only the price, but also the health consciousness among the
customers has largely influenced them and it is a major factor that has driven them towards
choosing healthy food items and fulfil their needs and preferences largely (Basha et al.,
2015). To ensure fulfilment of the interests and preferences, the food industry has also
managed this trend by introducing a wide range of new food items consisting of health
related claims and images, which are considered as organic and functional because of the