Research Project

Research Project
“The influence of technology on business activities. A case study on Thomas Cook”
Technology is known as one of the factor that affect the way
a business is operated. Any variation or development in
technology impact on commercial operations of a firm.
Therefore, a little variation in technology affect the way an
enterprise carry out its activities. Travel and tourism is a
sector that has developed on as fast speed as the development
take place in the technology.
Aim: To identify the influence of technology in travel and
tourism sector: A case study on Thomas cook”
Objectives:
 To ascertain the impact of technology on travel and
tourism sector.
 To identify the contribution of technology on
customer satisfaction in travel and tourism sector.
 To analyses the relationship between technologies
and customer’s satisfaction within tourism sector.
 To recommend various ways which are essential in
attaining higher position at market place.
Theme 3: Benefit that technology provide to
travel and tourism organisations
Aims and Objectives
Theme 1: Use of technology impact on business
operations of travel and tourism firms
Yes No
0
5
10
15
20
25
30
35
40
Yes No
0
5
10
15
20
25
30
35
40
45
Support in get customer satisfaction
Enhance efficiency
Increase profits
0
5
10
15
20
25
INTRODUCTION
Theme 2: Effective use of technology support in
satisfy the needs of its customers
Agree Disagree
0
5
10
15
20
25
30
35
40
Theme 4: Essential for Thomas cook to use
technology
Theme 5: Relationship in use of technology
and customers satisfaction
Yes No
0
5
10
15
20
25
30
35
40