Management Research on Whitbread’s Business Strategies to Counter Climate Change

Running Head: MANAGEMENT RESEARCH
Management Research on Whitbread’s Business Strategies to Counter Climate Change

MANAGEMENT RESEARCH
Table of Contents
TASK 1......................................................................................................................................2
Introduction............................................................................................................................2
Background............................................................................................................................3
Aims.......................................................................................................................................4
Methodologies........................................................................................................................4
Plan of Implementation..........................................................................................................5
Conclusion..............................................................................................................................6
TASK 2:.....................................................................................................................................7
Implementing the research project within the specification and procedure...........................7
Data Collection.......................................................................................................................8
Evaluating the research Outcome...........................................................................................8
Recommendations..................................................................................................................9
References................................................................................................................................11
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TASK 1
Introduction
The report would analyse the business management systems undertaken by a firm and
conduct a research based on the findings. The business selected for the study is Whitbread,
the real estate and hospitality business of UK. The report would formulate the specifications
used for the research conducted for the study. In the case of research, the topic which would
be given most stress upon would be the ecological construction that the brand Whitbread has
been able to develop an attraction for ("Annual Report," 2016). This ecological style or
process of running the construction and hospitality business would be given an inward look.
This is in the light of the investor attraction that the brand did achieve in its strategies of
work.
Background
The Hospitality brand of UK, Whitbread is tackling the changing climate of the globe
with an efficient technology. This is to make the buildings eco-friendly and dedicated to
making suitable changes to tackle climate change issues, within the business. This objective
of the business can also be suggested as its strategy to develop its core Unique Selling
Proposition (USP) to the target clients. The benefits of the strategy have greatly affected the
finance of the brand.
The Brand of Whitbread has registered itself as a pioneer attracting investors towards
it. The Costa Eco-Pod, development of the Hob Hotel of the Premier Inn group, were to
suggest its reach and appeal. The brand increases its innovative application of the eco-
friendly designs and models. The Premier Inn has achieved a 40% decrease in its water usage
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along with a reduction of energy usage by 30%. The site also supports the renewable energy
generation projects ("History of Whitbread," 2015). The neutral energy consumption
innovations are unique and one of its kind. They are capable of generating all the energy they
consume via renewable source what they consume. The innovative application of eco-
friendly processes is what the brand wish to percolate in all its current and future ventures
(Hult, 2014).
The Brand Loyalty and consumer experience along with the changing social outlook
towards ‘green' operations to deliver a sustainable future for the operations in the business.
The attractively to the investors and stakeholders at all levels makes the business attractive,
for a long term sustenance and profits. Thus this is an investor confidence builder as well as
an innovation-driven operation. Internationally they have gained the national fame for being
the second largest coffee sellers. The brand is old and has grown over the years with many
acquisitions. The future of the brand is dependent on the innovation they apply in their
operations to make the brand attractive to both consumer and investors (Matobobo &
Osunmakinde, 2016).
Aims
The Aims of the research is to find the USP of the business and thus the consumer’s
perception towards the business. This in other terms the credibility of the business is such that
it is the second largest Coffee shop brand internationally. The other business aspires to be
unique as the success of the Whitbread grows (Mazur, 2013). However, the unique
competence that this brand has strategically achieved is the background for the research. The
business has achieved its success in the London Stock Exchange and had an employee over
50,000 employees for the business operations (Lee, Ahn, Park, & Park, 2016). The brands
attractively are being researched in this project. The aims of the research are as follows:
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- To determine how attractive the eco-friendly structures are in the business operations
of Whitbread
- To determine the attractively the business has created among the investors
- To access the sustainability strategies for Whitbread
The research would give a brief of the aims above identified for the research. The interest
of the stakeholders about the business and its future would be the key aim of the study.
Methodologies
The research would apply the post-modern approach of fact finding. The tools of the
research would be entirely based on the primary as well as secondary data collection and
assessment. The secondary data are those who are already published in the provisos studies
and news or similar sources. The secondary data would be gathered to analyse the attractively
of the investor attraction potential in among the potential investors. Further, the consumer’s
perspectives would be studied as well, from those sources. The primary data is collected from
the people with qualitative and quantitative questions to build the response data findings.
The qualitative analysis would be done where there would be 100 participants in the
survey which would include a mix of consumers as well investors of the Whitbread brand.
The social media would be used to reach the vast community of consumers and investors of
the brand. The primary data would have a questioner of 10 different questions to understand
their response to the brand perception. The range of Good to worse like hierarchy would be
suggested as the answer where there would be one answer for each questions forming the
group response, statistically. The results drawn in from the answers would give a graphical
analysis of the responses. This is the best way to derive the intent of the audience with
graphical representations.
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