Advantage of Globalization for Business: A Study on ALDI

This research project explores the advantages of globalization for business, focusing on a case study of ALDI. It examines the conceptual framework of globalization, the benefits of globalization for ALDI, and the relationship between globalization and business success. The study also addresses research questions related to the meaning of globalization, how globalization drives business success, and the relationship between internalization and business success.

RESEARCH PROJECT
(GLOBALISATION)

TABLE OF CONTENTS
RESEARCH PROPOSAL ..............................................................................................................1
RESEARCH PROJECT...................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
RESULTS AND FINDINGS ..........................................................................................................7
DISCUSSION ...............................................................................................................................15
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19
Questionnaire ............................................................................................................................19
Research Approval & Ethics Form............................................................................................20

RESEARCH PROPOSAL
Background
Globalisation plays a very important role in success of every business and to different
national economies. For example in auto mobile industry globalisation effectiveness have been
noticed that is in US imported foreign cars were rare before (Abbas and Yigit, 2015). In the 21st
century globalisation has provided the new opportunities for various businesses globally but at
the same time business need to adapt the new technologies to attain these objectives in the
competitive market at global level.
The report of 2017 says that GDP have increased with 3.5% and due to globalisation
various businesses have the different opportunities that is it developing business relations, offers
innovative technologies internationally. Globalisation have contributed to success of the business
with the help of changing roles of managers like use of new technology at large scale, to manage
the external environment, created specialised labour divisions, minimising the transactional cost
(Morgan, 2017).
Globalisation have also positively impacted on the value chain of the business. Most of
the countries are enhancing global trade, innovation as well as investment. As per the
OECD( Organisation for economic co-operation and development) research have enabled the
businesses in global value chains( GVC) which have resulted into improvement in production
process, increased sales and distribution channels as well as product development, improves
technology at global level (Georgiadis and Mehl, 2015).
Aim
“ To identify advantage of globalization for business: A study on ALDI”
Objectives
 To understand conceptual framework of globalization
 To determine benefits of globalization for ALDI
 To examine relationship between globalization and business success of ALDI
Research Questions
 What is the meaning of globalization?
 How globalization can drive business success?
 What is the relationship between internalization and business success?
Literature Review
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As per the view of Loke, Chia and Gopinathan, (2017) Globalisation refers to the
integration of different economies as well as societies transfer of ideas, new technologies,
services, products, operations as well as information among different countries internationally.
Globalisation combines the several segments social, political as well as economical.
Globalisation in the 21st century has benefited various countries like it has raised the living
standards and have developed many countries which has resulted in increasing job opportunities,
increased the access for products as well as services and have modernised the technologies. It has
benefited various businesses by developing the free international market and improved the work
cultures at the same time various businesses have achieved the competitive advantage
internationally.
According to Zajda, (2015) globalisation is an important part of every organisation
because it helps in the development of the business globally and the outside of the boundaries of
the country. Effectiveness or the importance of the globalisation in different aspect is as follows.
Globalisation allow youngsters to move forward and give them opportunities to have higher
studies and allow them to acquire their own choices even if it is not available in their own
country. Globalisation increase the demand of the education in the country and meanwhile
decreasing lout. economy of a country is affected by the globalisation because if the company
invest outside the country than it brings the foreign money and foreign currency which is
beneficial for the every organisation and its origin country. This will help to increase the GDP
and foreign investment of the country also for the company it increase the sales and develop a
market for the sale of the product which leads to increase in the profit and growth of the
company. trend and the technology means the current technologies which are used by the
company, globalisation helps to bring new technologies and the treads in the country for the
development of the company and the its production techniques. It also helps to bring the best
technologies from the rest of the world. it increase the competition among the rest of the worlds
companies to sustain in the market. This will helps to the increase the investment from the rest of
the world and also it help to the governments supports from the globalisation company start their
business outside the country which help to increase the flow of the capital and the foreign capital
which help in the growth of the country.
Boellstorff, (2016) argued that Due to globalisation, there is increment in the need of
employees which makes companies to hire more number of people which helps in decreasing
2

unemployment from the country. With the help of the globalisation there is increase in the
employment in the country which helps to remove the poverty and unemployment from the
country. Also it increase the living standards of the employees working the in the organisation.
According to Ji and Fan, (2015) from the globalisation it increase to adopt the culture of
the different countries and share the culture and the lifestyles with the other which help to
increase the mutual understandings of the different nations in on platform
According to Hajisoteriou and Angelides, (2016) The emergence of globalisation has
become very important factor for business as well as for the economy internationally. The
globalisation affects all the areas like economy, various businesses as well as the society in
various ways. These changes includes the emergence of new technologies, increasing
competition, transfer of information. And to accept these challenges the company will have to
take care regarding effectiveness of the globalisation.
As per the view of Cartledge and et.al., (2019) With the emergence of globalisation there
is increased number of competition in the market. The competition have raised regarding the
products, price, technological adaption etc. if the business produces the products with less cost
and sells in the market with cheaper rate then it enables the company to increase the market
share. Customers have variety of choices that can affect the behaviour of the consumer and the
customers want the products and services in an effective and manner and also want high quality
of products and at low cost. To fulfill these needs the company need to make the products
accordingly in order to survive in the global market as well as to gain the competitive advantage.
Senses, (2017) stated that Most important aspect of globalisation is the emergence of
new technology for various businesses in order to expand the firm internationally and to
experience new opportunities. E-commerce is playing an important role for SME's to enter in the
global markets. Technology is an important part in order to increase the quality as well as in
improving the quality of services. The company need to make use of the latest technologies in
order to increase the product quality and increases the sales of the company. Due to globalisation
the speed regarding technologies have been increased. Most of the companies faces risks in the
markets like capital intensive that is the reason the company need to adapt the technologies to
meet the needs and expectations of the customers. Information is the another expensive as well
as valuable for the manufacturing factor in the present market. Information is the easy thing that
can be transferred between two or more countries. The company need to transfer the knowledge
3

according to the change in technologies. And if the company have the chance to use the
knowledge then it can adapt the change.
Research specification
Current research will apply interpretivism philosophy, this would be helpful in analysing
actual ways that may help in driving success of business through globalisation. Study will use
theories and models to develop understanding. Furthermore, primary and secondary both data
collection sources will be used. Books and journal’s will be used as secondary sources that
would help in reviewing literatures of other authors on the same topic. And Questionnaire will be
used as primary source to get realistic and current facts related to subject matter. Furthermore,
scholar will apply random sampling method while selecting respondents. This would be better in
selecting right candidates and minimising biasness during research.
Time line
Activities Week 1 Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Selection of
research topic
Framing Aim and
Objectives
Preparing proposal
Data collection
Analyses of data
Drawing
conclusion and
giving
recommendations
Edition as per
necessary
requirements
Final submission
4

RESEARCH PROJECT
RESEARCH METHODOLOGY
Research methodology refers to the systematic study in particular fields to get
knowledge, information for understanding, to solve the problems, etc. by using various methods
and concepts like theoretical model, paradigm, phases quantitative of qualitative techniques in
the research methodology (Corbin, Strauss and Strauss, 2015). The purpose of research is to
describe predict the phenomena explaining and controlling events. These purposes are explained
as below:
EXPLAINING AND DESCRIBING: in this the research concept collecting of
knowledge, ascertaining facts and developing different methods. The ways to understand the
theories are and explaining them with efficiency.
PREDICTION: in this research concept the predictions are done on the research which
can be subjected to the scientific study. In prediction the research is based on the hypothesis
concerning about the various situations (Bell, Bryman and Harley, 2018). .
Various tools and techniques of research methodology are explained below:
RESEARCH PHILOSOPHY: Generally the philosophy deals with the source ,
development in knowledge and nature (Mathur and et.al., 2019 ). research philosophies are
categorised in two types that are positivism and interpretivism. In positivism technique the data
is collected on hypothesis basis by formulating the research topic. In interpretivism technique the
data is collected on the basis of facts and figures that relates to human nature and tendencies. In
the present study on advanatge of globalization for business the researcher used the
interpretivism method because it benefits the researcher to get the qualitative data with the
accurate facts to identify the business driving forces in the global market.
RESEARCH APPROACH: the technique refers to the study of collection of the data in
the particular procedure (Barnham, 2015). Approach technique is being categorise in the two
types that are inductive and deductive approach. Inductive study refers to the procedure of study
through establishment of new theories and general method. In deductive the study is based on the
hypothesis or assumption that are applied in study. present study benefits of globalization in for
buisness conducted by the researcher used the inductive method as it benefits the researcher to
get accurate conclusion of the topic.
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RESEARCH DESIGN: Research design is categorised in two type that are explanatory
and descriptive (McPhail and Lourie, 2017.) In explanatory the researcher uses own imagination
and personal judgement. In descriptive the researcher describes the situation on which the study
is conducted. The present study was conducted by the researcher using the technique of
descriptive method as it collects the data through news paper, articles, benefits to solve the
current problem.
SAMPLING: It is the process of selecting samples from mass audience (Gear, Eppel and
Koziol-Mclain, 2018). Researcher has used random sampling for the present study that has
supported in minimising issue of biasness.
DATA COLLECTION: in data collection method data collected to get information
about the particular field of subject. data collection is done in two ways that are primary data
collection method and secondary data collectible method. In primary data collection method,
data is collected from the primary sources that can be through personally collecting data and
facts (Corbin, Strauss and Strauss, 2015). In secondary data collection method, data is collected
from the sources that that can be through available information from that is being already
researched by the other and using it as the secondary data in the topic. the present study
Questionnaire is used.
DATA ANALYSIS: in data analysis technique the data is being analysed to get useful
information from then use it in the study topic. Data analysis helps to get overall result from the
study that is being conducted. The data analysis is of two types diagnostic and thematic. present
study scholar has used thematic analyses method, use of graphs and themes have helped in
gaining accurate results. (McPhail and Lourie, 2017).
ETHICAL CONSIDERATION: Individual has not copied material and has not forced
any respondent to answer the research questions. Furthermore, investigator has taken permission
from participants before sending them questionnaire, They have given written permission to
scholar and after that they have been involved in this study(Gear, Eppel and Koziol-Mclain,
2018).
RESULTS AND FINDINGS
Theme 1 Company is operating in the market
Less than 1 year 1 6.6%
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Between 5-10 year 12 80%
More than 15 year 2 13%
Interpretation: From the above data it is identified that 6.6% respondents have view that
company is operating in market from less than 1 year. On other hand 80% answers have replied
that enterprise is working between 5-10 years. From the above graphs it can be interpreted that
firm has good experience of working in domestic market. But still it is working as medium size
firm hence it has not entered into many new countries.
Theme 2: ALDI has branches in most of the countries
Yes 5 33%
No 10 66%
7

Interpretation: It is found that 66% answers have viewed that ALDI has less branches in
other countries. It is majorly depended upon the domestic market only that is the reason that its
revenues are limited and it is working as medium size company since longer duration. On other
hand 33% respondents have replied that ALDI has branches in some countries but it is very
limited. Hence it can be interpreted that ALDI needs to work on entering into new markets. This
may help organisation in gaining new opportunities. It will help the firm in gaining competitive
advantage and sustaining in market for longer duration.
Theme 3: Reason why company has not expanded business in major countries
Lack of financial resources 8 53%
Limited consumers 4 26%
Limited market experience 2 13%
Other 1 6%
8

Interpretation: From the above table it is identified that 53% answers have replied that
ALDI company has limited financial resources that is why it is still depending upon domestic
market and has not expanded globally. On other hand 26% respondents have said that company
has limited consumers hence it is unable to work better in other locations that is the reason why it
is still working in UK only. From the above discussion it can be interpreted that poor financial
resources are the major reason due to which ALDI has not planned to expand its business
globally. But in order to raise its profit it will have to enter into new locations so that it can
enhance its consumers and can generate huge sales.
Theme 4: globalization is the key element that may help companies in sustaining in market
for longer duration
Yes 12 80%
No 3 20%
9

Interpretation: It is found that80% answers have replied that yes globalisation is key
element for business to sustain in market for longer duration. On other hand 20% respondents
have said that it is not right. It can be interpreted that Companies can get benefit by entering in to
new market, as this will help in gaining attention of mass audience. By this way firm can raise its
global brand image which will increase sales of organisation. ALDI can get benefit by entering
into global market and this will help in gaining loyalty of buyers and it would be able to sustain
in market for longer duration.
Theme 5: Benefit that ALDI can get through globalization
Competitive advantage 4 26%
Deal with global consumers 5 33%
Reduce dependence on
domestic market
4 26%
Establish international
network
2 13%
10

Interpretation: from the above table it is identified that 26% respondents have replied
that if ALDI enter into global market then firm can get benefit of competitive advantage. As by
working in global market it will be able to improve its services that would help them in creating
its unique brand image which will give competitive advantage to organisation. On other hand
33% participants have replied that company would be able to deal with global consumers. This
would be better in raising sales of firm and enterprise will improve its profitability to great
extent. As new consumers will buy its products which will raise number of consumers and sales
of business significantly. Whereas 26% answers have replied that it reduces dependence into
domestic market, if ALDI enters into global market then it would be better for the firm to deal
with other countries. This will build strong supply chain network etc. Hence dependence on
single market will be reduced hence if it fails to work well in domestic market then also
enterprise will be able to gain profit from other locations. On other hand13% respondents have
replied that globalisation can give benefit to ALDI in establishing international network. This
will help in dealing with foreign suppliers hence it would be able to get high quality raw
material. From the above data it can be interpreted that globalisation is the driver of business
success, if companies enter into new market then sales will be raised and firm will be able to
gain competitive advantage which will raise its sustainability in market.
Theme 6: Major drawback that firm can face while entering into global market
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High risk of failure 4 26.66%
High competition 6 40%
High investments 3 20%
Legal problems 2 13.33%
Interpretation: From the above data it is found that 26.66%answers have viewed that
globalisation is not good for companies because if firm enters into new market then there is high
risk of failure in this market. As company is unaware with the new market hence it may get
failed to identify needs of buyers. In such condition failure risk may get increased to great extent.
On other hand 40% participants have replied that high competition is the major drawback of
globalisation, if companies enter into global market then it would not be able to survive their
because of high completion. People prepare to buy products of big brands then it would be
difficult to sustain in new market. Whereas 20% respondents have answered that high
investments create problem for the firm, as ALDI is the medium size firm and has limited
financial resources. For entering into global market company will have to invest huge amount
which may increase risk of organisation to great extent. On other hand 13% respondents have
said that legal problems are major drawback of globalisation, each firm has to face huge
complexity when entering into new market. From the above data it can be interpreted that ALDI
can face issue of high competition but if it conducts market research before entering into that
12

market then it would be able to identify needs of local buyers which will help in offering them
products as per their requirements. This will enhance popularity of company in global market
and entity will be able to get success in Newmarket.
Theme 7: Globalization impacts on profitability of organization
Strongly agree 8 53.3%
Agree 5 33.33%
Disagree 1 6.66%
Strongly disagree 1 6.66%
Interpretation: From the above data it is found that 53.33% respondents are strongly
agreed that globalisation definitely help in raising profit of company. Whereas 33.33% answers
have said that they are agreed that globalisation raise profit of company. It can be interpreted that
when company enters into global market then it gets chance to make connection with new
consumers and offer them products as per their need. firm gets success to offer them satisfactory
products and gaining their trust then people will buy its products. In such condition brand image
of the firm will be raised and it would be able to raise its number of consumers as well. Hence
globalisation drive success to business as it is beneficial in order to raise profit of organisation to
great extent.
Theme 8: Globalization helps in improving supply chain relationship of firm
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To great extent 12 80%
To some extent 2 13.33%
No help 1 6.66%
Interpretation: From the above table it is highlighted that 80% participants have viewed
that globalisation helps in improving supply chain relationship of firm to great extent. On other
hand 13.33% respondents have said that to some existent it helps in improving supply chain
management. From the above data it can be interpreted that by entering into global market ALDI
can improve its logistic activities. It would help in making relationship with new suppliers and
getting high quality raw material. That would be better for business to gain success in the market.
By this way enterprise can be able to sustain in market for longer duration.
Theme 9: Strategy should ALDI implement to get success in global market
Effective marketing 6 40%
Market research 6 40%
Improvement in products
designing
2 13.33%
Other 1 6.66%
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Interpretation: From the above data it is highlighted that 40% respondents have viewed
that effective marketing is the best way through which enterprise can enter into new market and
can gain success in global market. On other hand 40% answers have replied that if company
conducts market research then this will be better for business to know about external and internal
market situation and accordingly take decision to enter into particular market. Whereas 13.33%
participants have said that improvement in product designing can support in getting success in
global market. Form the above data it can be interpreted hat effective marketing strategies and
conducting market research can give benefit to firm in getting global brand image. This would
help in gaining competitive advantage and sustain in market for longer duration.
DISCUSSION
From the above study it can be discussed that globalisation plays a very important role in
success of every business and to different national economies. Globalisation of various
businesses have different opportunities that is it developing business relations, offers innovative
technologies internationally. Globalisation have contributed to success of the business with the
help of changing roles of managers like use of new technology at large scale, to manage the
external environment, created specialised labour divisions, minimising the transactional cost.
Globalisation have also positively impacted on the value chain of the business. The research is
been conducted on “ To identify effectiveness of globalization in driving business success”. The
objective behind conducting the research was to understand conceptual framework of
15

globalization, to determine effectiveness of globalization for ALDI, to examine relationship
between globalization and business success of ALDI. The report contains research questions
such as What is the meaning of globalization? How globalization can drive business success?
and What is the relationship between internalization and business success?
Further report also includes some literature review where previous research has been
taken as support, it has been useful for researcher to carry out the present report. As per the
literature review it is discussed that globalisation is integration of different economies and
societies which share their ideas, skills, knowledge, technologies, synergies and other resources
to expand their business. It is beneficial for ALDI to develop its business by using synergies of
different countries in order to gain competitive advantage.
It has also been discussed that economic conditions of the of the country affect the
environment of business such as change or fluctuation in interest rate, if there is fluctuation in
interest rate than investors will not prefer to invest in the company. Fluctuation in inflation rate
will decrease or increase the purchasing power of the economy. This will increase the GDP of
the country and development of economy as well. Technological change, environment change
and cultural change affect the business. Adopting the change fast will increase the productivity
and profitability of the company.
In the above study it is discussed that emergence of technology is a challenge faced by
companies who want to expand globally. Globalisation also helps company to increase its supply
chain management by building relation with the suppliers of large scale. ALDI have opportunity
in attracting new customers and provide them products.
In this research interpretivism philosophy is used, it is beneficial for company to analyse
the collected data and driving business through globalisation. Study has also used some models
and theories which is useful for researcher to understand the aim of the report. Primary and
secondary data is collected to find out the results. Interpretivism philosophy is the most suitable
philosophy because it helps in collecting qualitative data with facts and figures which is useful in
data analysis and interpretation. Further in the research methodology, inductive research
approach is used. It refers to the establishment of new theory and models. Patterns, trends and
regularities is observed then conclusion is made.
In the present research descriptive research design is beneficial to conduct the report
smoothly. It defines that situation for which study has been conducted. This type of research
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used to answer what, who, when types of questions or problems. In the study 15 managers are
taken as sample to collect the data. Data is collected from qualitative method which include
questionnaire. It is beneficial for company to use this method because it collects accurate data. In
this study both primary and secondary data is collected. Primary data is collected from 15
managers through questionnaire and secondary data is collected from books, journals,
newspapers and magazines. Questionnaire is very effective in collecting data. Researcher has
also consider ethical standards and maintain secrecy of data collected.
From the data analysis and interpretation it is discussed that ALDI is operating in the
market between 5 to 10 years. Company has good experience in its home country. Organisation
does not have many branches which means it is working as medium size and not entered in
different countries. Company lacks competitive advantage, it may be increased when company
enters in new markets. From the data collected it is discussed that the main reason company has
not expanded its business is limited financial resource and limited consumers. This is one of the
most important factor needed to develop business in new markets. It is also difficult top raise
funds in different economy because there may be fluctuation in their economic conditions which
creates difficulty for company. There are various benefits that firm get through globalisation is
increase consumer base, gain competitive advantage and increase market share internationally. It
will benefit ALDI in sustaining in the market for longer time. There are some disadvantages or
drawbacks that firm faces while entering in the global markets are high risk of failure, high
competition and legal problems. This factors affect company in entering. Globalisation also
impact on profitability of the company but it also improves and build relation with suppliers to
increase supply chain so that its products are available at everywhere. Lastly it is discussed that
ALDI need to use effective marketing strategies and do market research to identify customers
needs, market trends their preferences and innovate their products accordingly.
CONCLUSION
From the above study it can be concluded that globalisation is key factor for the growth
of the business effectively in international market. The scholar researched that ALDI company
drive success through globalisation as it encourages the consumer and producers with the large
economies of scale. The company operation in the global market is for less then 1 year was
identified 6.6% answered and between 5-10 years the company operating 80% answered , more
then 15 years the company operating 13% answered, hence the company is operating at medium
17

size not able to enter in its business operations in new countries. The company is able to get the
labours at cheap rate from different countries. The scholar researched that when ALDI company
globalise its business it able to share the new technology skills and creative ideas for the further
development of business in the international market. While it was interpreted that 66% answered
ALDI branches was not available and only 33% answered of the branches were in the available
in other countries which was due its medium scale organisation. Researcher gets the knowledge
about the competitive market as it reduces the monopoly profit and profits in the form of
incentives which leads to reduce the cost innovation in the international market by different
companies. It was interpreted that company is not able to expand its business in the global
market due lack of financial resources which was answered by 53%, limited consumers 26%
answered, limited market experience 13% answered and 6% answered some other reasons.
Researcher concluded from the study that globalisation challenges to increases the awareness
among consumers due the dynamic environment from wealth/ income and inequality. In
globalisation the competition pressure improves the government rules and labour protection act
for the company. The researcher studied that the ALDI company leads to grow the per capita
income due to which the company is able to achieve the economic growth with the exertion of
the poverty in the country. Researcher studied some of the factors that were not suitable and
riskier for the ALDI company like inflation, higher demand for the food causes to increase the
price. Some measure drawbacks faced by the company are risk of failure 26.66%
answered ,competition 40% answered, high investment 20% answered and legal problems
13.33% answered. Effectiveness of the business in the globalised economy leads the company to
increase the brand dominance by the other company which increase due to the use of superior
technology used by the company. The supply chain improves to the great extent of 80%
answered, some extent 13.33% answered, needs no help in supply chain answered by 6.66%.
when ALDI hire employee from other country at low cost and highly talented employees, it
causes the brain drain for the country. When business enters in the globalised market it creates
the the imbalance of trade in the country which causes the pressure for the trade surplus and new
policies to control the import.
RECOMMENDATIONS
The ALDI company is recommended to improve the strategies for marketing in the
global market and research is highly required for the increasing and understanding its
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competitive level in global market. The company need to improve design of product in highly
effective manner to attract the costumers and give them standard product. The company is
recommanded for the proper strategic planning to enter in the global market which will reduce
the risk of failure for the company. The company needs to increase its competitive capabilities to
get the competitive advantages which can happen when the company is able to provide the
quality product to its customer which enables the company to get customer satisfaction. The
company is recommanded to analysis its financial resources for the growth and make proper
investment to increase the financial resources of the company through which the company is able
to get the funds to expand its business from medium scale to large scale company. The company
is recommended to use the advance technology for faster development in the global market and
increase its competitive spirit. Through innovative technological advancement the company is
able operate its business operation with confidence and it able to reduce its risks in the global
market.
REFELECTION
From the above report I realised that there are many things which I need to improve in
my research report. In research philosophy method I can conduct data collection with positivism
approach which can help to get the hypothesis data on the basis of logic that are generally
acceptable. The reflection on the report will be that I can study in many fields and it will save the
lot of time in research topic. In research approach technique I can use the deductive method
through which the data can be easily interpreted and I can communicate the available content
with effectiveness in my study. The technique used in the design tool can be used explanatory
method through which I can able to describe and explain my topic in detailed manner. Sampling
method is conducted to understand and analysis data on the observations in sampling systematic
sampling tool can be used to study the observation in the systematic manner which will produce
the accurate result in the research. In data collection technique reflection was I can collect the
data through the secondary sources so that it can be easy to study through the available sources
which were researched before from other researcher. Secondary data are easily available to the
researcher and primary data collection took more time in research as the investigation was done
personally by the me. In data analysis technique the reflection can be analysing of the data on the
basis of diagnostic tool it can able to understand the business success in the effective manner to
me. In ethical consideration I can give more focus on how to increase the the customer
satisfaction so that business can provide standard quality product to its customers and able to
19

compete in the global market. The consumer awareness in the global market are more which
reflects the business to follow the ethical values towards the society.
Through the above research report I realised that my communication skills were weak to
explain the data that I have collected and make public to understand my study. And evaluation
technique needs to be improved which can be with help of analysing and proper data
knowledge .
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Nation-building and history education in a global culture (pp. 29-50). Springer, Dordrecht.
21

APPENDIX
Questionnaire
Name
Age
Gender
Since how long company is operating in market
 Less than 1 year
 Between 5-10 years
 More than 15 years
Does ALDI has branches in most of the countries
 Yes
 No
Why company has not expanded business in major countries?
 Lack of financial resources
 Limited consumers
 Limited market experience
 other
Do you think globalization is the key element that may help companies in sustaining in market
for longer duration?
 Yes
 No
What are the benefit that ALDI can get through globalization?
 Competitive advantage
 Deal with global consumers
 Reduce dependence of domestic market
 Establish international network
What are the major drawback that firm can face while entering into global market?
 High risk of failure
 High competition
 High investments
 Legal problems
Do you agree globalization impacts on profitability of organization?
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 Strongly agree
 Agree
 Disagree
 Strongly disagree
To what extent globalization helps in improving supply chain relationship of firm?
 To great extent
 To some extent
 No help
What strategy should ALDI implement to get success in global market?
 Effective marketing
 Market research
 Improvement in product designing
 Other
Research Approval & Ethics Form
Section 1: Basic Details
Proposed topic title: .................................................................................................................................................................................................................................................................
...................................................................................................................................................................................................................................................................................................
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
School: ...................................................................................
Intended research start date: ............................................. Intended research end date: .............................................
Section 1: Proposal
You must complete all parts of Section 1 & 2 and present to your lecturer for a brief discussion
and approval of your topic before embarking on writing a full proposal.
23

What are the research objectives?
Research project objectives
Aim
“ To identify effectiveness of globalization in driving business success: A study on ALDI”
Objectives
 To understand conceptual framework of globalization
 To determine effectiveness of globalization for ALDI
 To examine relationship between globalization and business success of ALDI
Explain your reasons for your choice of topic
Reasons for choosing the project
Interesting area of research
Adequate data availability
Future planning of researcher
Section 3: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998) Yes: No:
Who will have access to the data and personal information? Only researcher and higher
authorities
During the research:
24

Where will the data be stored? Personal computer
Will mobile devices such as USB storage and laptops be used? Yes:
No:
If yes, please provide further details:
After the research:
Where will the data be stored? Personal computer
How long will the data and records be kept for and in what format? Till its completion
Will data be kept for use by other researchers? Yes: No:
If yes, please provide further details:
Section 4: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline how you will deal with these.
no
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns
may include, but are not limited to the following:
25

 Informed Consent
 Potentially Vulnerable Participants
 Sensitive Topics
 Risks to Participants and/or Researchers
 Confidentiality/Anonymity
 Disclosures/limits to confidentiality
 Data Storage and Security both during and after the research (including transfer,
sharing, encryption, protection)
 Reporting
 Dissemination and use of your findings
Section 5: Declaration
I have read, understood and will abide by The Pearson College Research Ethics Policy:
Yes: No:
I have discussed the ethical issues relating to my research with my Module Tutor:
Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that
may arise in the course of my research.
Name:
………………………………………………………………………………………………
……………………
Date: …………………………………
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Please submit your completed form to ………………………….
Section 3: Approval (To be completed by the lecturer)
Checklist Yes No
1. Is the proposed research title related to the theme?
2. Is the research scope realistic? (i.e. not too broad)
3. Is the research feasible? (i.e. could be done)
4. Is there a research question or hypothesis?
5. Is there a rationale or clear reason for choosing the research
title?
6. Has the student considered how the data will be collected?
7. Has the student considered where the data will be collected?
Comment (If any)
Agreement from project proposal checker (if applicable)
27
b

I confirm the learner has met and discuss their topic with me and is appropriate to the theme
provided.
Name & signature:
28