How Globalisation Drives Business Success in TESCO

Research Project

Table of Contents
TITLE: “How globalisation can drive business success in TESCO”..............................................4
INTRODUCTION ..........................................................................................................................4
Background of the study ............................................................................................................4
Significance of the study ............................................................................................................4
LITERATURE REVIEW ...............................................................................................................5
Contribution of globalisation in Tesco's success ......................................................................6
Problems that Tesco face when operating in foreign countries .................................................6
Role of globalisation in improving Tesco's operational activities ...........................................7
Different strategies for global success of Tesco ........................................................................7
RESEARCH METHODOLOGY ....................................................................................................7
Research philosophy...................................................................................................................7
Type of investigation...................................................................................................................8
Data collection............................................................................................................................8
Research Approach.....................................................................................................................9
Research Strategy........................................................................................................................9
Ethical consideration.................................................................................................................10
DATA ANALYSIS AND INTERPRETATION ..........................................................................10
DATA ANALYSIS AND INTERPRETATION ..........................................................................13
RESEARCH OUTCOMES ...........................................................................................................24
RESEARCH OUTCOMES ...........................................................................................................24
REFELECTION AND RECOMMENDATION ...........................................................................24
CONCLUSION .............................................................................................................................24
.......................................................................................................................................................24
REFERENCES .............................................................................................................................25

TITLE: “How globalisation can drive business success in TESCO”
INTRODUCTION
Globalisation is intra-relations of different nations across globe, that resulted as
explorations of international, cultural, economic and political activities. It has been said that
there various advantage and disadvantage of globalisation. There are several type of
globalisation such as financial, technological, financial, ecological and sociological
globalisation. It is interaction of people and integration of commodities to various countries.
Globalisation came into highlight due to advancement of technological gadget at global platform.
Most of firm, used these technology for enhancing business and generating revenues in
competitive business environment in any industry. As per recent scenarios, positive image of
brand is profitable in attracting potential buyers, towards product that are being offered by firm.
This report is focusing on Tesco which is third largest retailer in manufacturing industry across
globe. Tesco are operating their business activities in different outlet at international boundaries.
It is general merchandise retailer in local and global market place. The Tesco firm was
established by Jack Cohen. This company has expanded globally since 1990 and operating in
more than eleven countries. The goal of formulating this report are having in-depth assessment
on particular topic in an effective way. This report explains the effect of globalisation in success
of business by describing literature review which contains reviews and opinions of different
authors and scholars.
Background of the study
Tesco firm was established by Jack Cohen in 1919. Their headquarter are situated in
Welwyn Garden City, Hertfordshire, England and UK. The firm is considered to be third largest
retailer in manufacturing industry across globe. The first outlet was inaugurated in 1931 and

further expanded their business operations in eleven different geographical locations all over
globe. Tesco are offering products in supermarket, hypermarket, superstore and convenience
shop. As per current stats(2019), Tesco have captured market revenues of £63,911 million.
Significance of the study
Tesco should diversify its business activities across national boundaries, to grab market
opportunities and to have overall development of company . This study will help investigator in
identifying root cause of problem which firm are recently dealing, while operating business
activities in other countries. The organisation can drive high success and growth, through
increment in quality of product and services being rendered to potential customers in local and
global market.
Aim: “To have in depth assessment on influence of globalisation on operations of business
activities in an organisation”.
Research Objectives:
 To determine contribution of globalisation in Tesco's success
 To understand problems that Tesco face when operating in foreign countries
 To analyse major role of globalisation in improving Tesco's operational activities
 To interpret different strategies for global success of Tesco
Research Questions:
 What is the contribution of globalisation in Tesco's success ?
 What are the problems that Tesco face when operating in foreign countries?
 What is the major role of globalisation in improving Tesco's operational activities ?
 What are the different strategies for global success of Tesco ?
Gantt Chart
Gantt chart is a type of bar chart that are been visualised on two dimensions, that
represent dependency networks between time durations and current actions of task in project
(Letaifa, 2015). There are two axis vertical and horizontal and vertical axis represents schedules
of activities that have to be operated and horizontal axis represent work period. Lastly, Gantt
chart represents starting and ending dates of terminal and summary elements of activities.

LITERATURE REVIEW
This is a research which is concept that includes discussions about the facts and figures
over a specific topic. The comprehensive sum-up of methods and it uses defined procedures that
are being followed by any firm. The literature review integrates with summary and concept of
the research topic. In the following literature review, there is discussion of globalisation based on
opinions and reviews of different authors and writers. LR is a scholarly paper that include current
knowledge about qualitative and quantitative finding on specific topics.
Contribution of globalisation in Tesco's success
According to the viewpoint of Wrigley, and Wood, (2018),The global marketing is
explained as procedure of adjusting marketing strategies of any firm to adopt changes in different
nations. It is complete process of planning, creating, positioning and promoting goods or service
in international market. There are several benefits of global marketing, it can improve
effectiveness of product or services, increase customer awareness about brand, commodity or
services and maximum competitive advantage is being grabbed by firm. There are various global
strategies that are being adopted by many organisation. In context with Tesco, management have
given emphasis on two most important marketing strategies, such as creating a consistent and
strong brand culture and another one is market as there is no limit in capturing competitive
advantage in target market place.
Problems that Tesco face when operating in foreign countries
According to the viewpoint of Brar, nd Et. Al, (2018), Globalisation is a refined
procedure of international integration that arises from interchange of views, commodity, and
other aspect of culture all over world. Most of firm are using global market to expand their
business in competitive market in specific industry. There are various advantage and
disadvantage of firms, exploring their business activities at overseas market. In context with