logo

Research Project

11 Pages438 Words55 Views
   

Added on  2023-04-17

Research Project

   Added on 2023-04-17

ShareRelated Documents
RESEARCH PROJECT
TASK 4
Research Project_1
Aim and objective
Aim
To analyze the impact of digital marketing in enhancing customer satisfaction: A case
study on Easy Jet
Objectives
To identify the impact of digital marketing in enhancing customer satisfaction of Easy
Jet
To evaluate the link between digital marketing and customer satisfaction
To identify the importance of digital marketing on customer satisfaction
To recommend different ways through which Easy Jet can make the customer satisfied
Research Project_2
Research methodology
Research design: Exploratory
Research approach: Inductive
Data collection: primary (Questionnaire),
Secondary (books, journals as well as
online articles)
Sampling: 20 students of UKCBSC
Data analysis: Qualitative
Research Project_3
Theme 1: Easy Jet provides information through digital marketing
Yes No
0
2
4
6
8
10
12
14
16
18
Does Easy Jet provide information through digital marketing?
No of respondents
Research Project_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Project
|13
|346
|1

Enhancing Brand Awareness and Customer Satisfaction through Mobile Marketing: A Study on Ryanair
|17
|614
|77

Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton
|12
|537
|27

Training and Development for Consumer Satisfaction in Airline Industry
|17
|902
|42

Research Project
|1
|463
|74

Research Project
|10
|409
|67