Research Project

I need this assignment also twice for me and for my husband

To analysis the impact of digital marketing on
the profits of firm: A case study of Volkswagen
AG
RESEARCH
PROJECT

Research aim and objectives
Aim of research:
To analysis the impact of digital marketing on the profits of firm:
A case study of Volkswagen AG.
Objectives of research
 To interpret the meaning and importance of digital
marketing within Volkswagen.
 To analyse the effect of digital marketing on profits of
Volkswagen AG.
 To give suggestion to increase the use of digital marketing
to make more profits by Volkswagen.

Research Methodology
 Research design: Descriptive concept
 Research approach: Inductive approach
 Data collection: Primary and
secondary sources of data collection
 Sampling: Simple Random sampling
 Sample Size: 5 employees of
Volkswagen
 Data analysis: Qualitative technique

Theme 1: Use of digital technology in marketing of company.
Respondents
0
0.5
1
1.5
2
2.5
3
Yes
No

Theme 2: Satisfaction with use of digital technology in marketing of Vol
kswagen.
Respondents
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
Satisfied
Highly Satisfied
Neutral
Dissatisfied
Highly dissatisfied

Theme 3: Type of digital techniques used by firm in digital marketing.
Respondents
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
Content marketing
Mobile Marketing
Social media channels
Online PR

Theme 4: Amount of profits generated with help of digital marketing.
Satisfied
Highly Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Respondents
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2

Theme 5: Better use of technology helping company in gaining competiti
ve advantage
Respondents
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
Agreed
Disagreed
Highly disagreed
Neutral

REFERENCES
 Aslam, B. and Karjaluoto, H., 2017. Digital advertising a
round paid spaces, E-advertising industry’s revenue engi
ne: A review and research agenda. Telematics and Infor
matics.
 Hanssens, D. M., 2018. The value of empirical generaliza
tions in marketing.
 Islam, N. and Buxmann, P., 218, January. The Role of Co
llaboration between Incumbent Firms and Start-ups on C
ustomers' Adoption of Digital Innovation. In Proceeding
s of the 51st Hawaii International Conference on System
Sciences.