Research Project

TASK 4
To compare the effectiveness of non-financial motivational
factors over the financial factors within hospitality industry:
A case study on Hilton hotel.

RESEARCH AIMS AND OBJECTIVES
The main aim of present report is to compare the effectiveness of non-financial motivational
factors over the financial factors in the task of raising the motivation of Hilton employees.
Research objectives
As per the above given aim following aims and objectives for the present study are set:
 To identify different type of financial and non-financial motivational factors used within
hospitality firm.
 To analyse the significance of motivation for employees in hospitality firms.
 To critically evaluate the effectiveness of non-financial motivational factors over the
financial factors.
 To recommend effective measures for raising the motivation of hospitality employees.

RESEARCH QUESTIONS
Following are the questions on the basis of framed objectives:
 What are the different type of financial and non-financial
motivational factors used within hospitality firm?
 What are the significance of motivation for employees in hospitality
firms?
 What are the effectiveness of non-financial motivational factors
over the financial factors?
 What are the effective measures for raising the motivation of
hospitality employees?