RESEARCH PROJECT.

   

Added on  2023-02-02

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RESEARCH PROJECT
RESEARCH PROJECT._1
In the modern competitive environment it is very
important for companies to understand behaviour of
consumers before programming marketing activities.
Consumer behaviour can be defined as actual perception
of buyers towards particular products and services.
Firms have to ensure reaction of customers towards
particular goods and services so that they can offer
satisfactory services to them and can make them positive
towards the brand. Culture, social class, family, status,
age, life style etc. are so many factors that impact on
overall behaviour of customers to great extent.
Introduction
RESEARCH PROJECT._2
Aim
To identify factors that influence buying behaviour of consumers: A study on
McDonalds
Objective
To understand conceptual framework and theories of consumer buying behaviour
To determine several factors that contributes to buying behaviour of customer in
McDonald’s
To identify relationship between buying behaviour of person and performance of
company
To suggest ways to make the customer positive and loyal towards McDonald’s
Aim and Objective
RESEARCH PROJECT._3

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