Research Project Assignment - Globalisation (Waitrose & Partners)
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Added on 2020-11-23
Research Project Assignment - Globalisation (Waitrose & Partners)
Added on 2020-11-23
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Research Proposal..................................................................................................................1TASK 2............................................................................................................................................4Introduction............................................................................................................................4Literature Review...................................................................................................................4TASK 3............................................................................................................................................5Research Approaches.............................................................................................................5Methodologies........................................................................................................................6TASK 4............................................................................................................................................8Data Collection.......................................................................................................................8Data Analysis, discussion and presentation..........................................................................15TASK 5..........................................................................................................................................17Conclusion............................................................................................................................17Recommendation..................................................................................................................17TASK 6..........................................................................................................................................17Reflection on the Research Methods....................................................................................17Consideration of Research Methods.....................................................................................18Areas for Further Research...................................................................................................18Appendix........................................................................................................................................18REFERENCES..............................................................................................................................30
INTRODUCTIONGlobalization is a process of operating business at international level and can be a processof integration with the customers with social and cultural aspects. It defines the way by whichcountries and people of the world interact and integrate. It is process by which people andorganisation operate their business internationally to fulfil consumers demands and needs(Agyeman and McEntee, 2014). Globalization is considered as a vast aspect that plays crucialrole in growth and development of an organisation. It is essential and effective in increasingbusiness operations at wide scale in respect to attaining higher growth and success withincommercial centre. This research is related with on Waitrose & Partners which is a chain ofBritish supermarket. It deals in food retail division of Britain's largest employee-owned retailer.This firm established by Wallace Waite, Arthur Rose and David Taylor in 1908 andheadquartered Berkshire, England. The main purpose of this report is to understand differentaim, objectives and required gaols of the research project fro analysing the growth of thecompany. In this research will be covered about the research approach and differentmethodologies such as sampling, data analysis and others. Further will be included about datacollection, ethical consideration and recommendation. TASK 1Research Proposala) Research project descriptionThis project is related to the globalisation which is a chain of activities to interact withpeople and organisation, firm and government of different nations. It can be a process ofinteraction with the international consumers so that the organisation get information about theirlife style and culture or provide products according them. This research will be discussed aboutthe positive economic, ethical and cultural impact of globalisation on operations of Waitrose(Azzimonti, De Francisco and Quadrini, 2014). It is a food retailer which operates a chain ofsupermarkets in England, Scotland and Wales. It sells groceries such as milk, meat fruit, beersand other various products. This company has 353 shops across the United Kingdom, including65 little Waitrose convenience shops. 5.1% share of market making it the sixth largest retailer ofgroceries in the UK. This firm export its products to 52 countries of the world and there are52,590 employees are working under it. 1
b) Research aim and objectivesAim: “To investigate the positive, economic, ethical and cultural impact on operations of foodretail industry”.Objectives: To determine the impact of globalization on food retail (Beck, 2018). To collect and analyse secondary and primary data reflecting to benefits of globalizationon Waitrose.To present the clockwise effect of globalization at Waitrose. To investigate the positive economic and cultural influence on the online operations ofWaitrose. c)Reasons of choosing this research projectThe researcher chose this topic to understand and analyse the impact of globalization onfood retail. d) Activities and time scalesTime scale is a time framework which is necessary and important for measuring andmonstering of time frame while the researcher persuading various activities in a project. Theresearcher, in some operations deciding about aims and objectives, designing management planwith conducting primary and secondary research. These kind of activities consume minimumamount of time in completing in an effective manner. For this, the researcher can use Gantt Chartand time scale to provide a time duration by that all research works and procedures toaccomplish tasks and a specified time duration which is provided to each task. Gantt chart is anchart which bifurcate worsk and activities in small slots so that they can help them. This chartinclude the tasks to be performed on the vertical axis and time intervals on the horizontal axis. Inthe graph, the width of the horizontal bars shows the duration of each activity. This chart isimportant to make plan and schedule projects. It help the researcher to assess that how long theproject should take, monitor the resources needed and make plan according to the project. Work break down structure is a method of organising and completing work in a project. Itis a key project deliverable that organise team's work into manageable sections. It important andessential tool for the project because it describes and organises the work required (Betz and et.al., 2015). It is beneficial to facilitate the fast improvement of a program by assign try estimatesto special sectionsof the work break down structure. 2
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TASK 2IntroductuionLiterature review is an narrative review which is an scholarly article and containingknowledge and information to reach at desirable outcomes. (Chkanikova and Mont, 2015). Inresearch, it is important and necessary to place each work in the context of its contribution tounderstanding and monitoring the research problem being suited. Fro example, in the research ofWaitrose, it is necessary to point the way in fulfilling a need for additional research.Literature ReviewTo determine the impact of globalization on food retailAccording to Victoria Duff, retailing is one of the area that remains primarily local isgrocery stores and globalization advances the retailers interest or the market place providesretailers the new scope of buying functions. Globalization connects the world's whole markets. InUS consumer has become more health conscious and get knowledge and information of ethnicfoods. For example, Waitrose is the six largest food retailer and covered huge marketplace allover the world. It is opening stores in various locations to provide good and ethnic food productsand in order to reverse falling profit. Waitrose provide an effective source which is private labelfor supermarkets to seek or attract expatriate shoppers in several nations.. To collect and analyse secondary and primary data reflecting to benefits of globalization onWaitroseAccording to Nancy Chisholm, globalization encourages producers and consumers tobenefit from deeper division of workers and economies of scale. Cause of globalization the firmcreate or provide awareness about its products worldwide (Costinot and Rodríguez-Clare, 2014).In Wairtrose, with the help of globalization, the organisation operate its business in a globaleconomy where businesses and consumers know no boundaries. It enhanced consciousness4
among customers of challenges from climate happening and financial condition or incomestatus. It generate several ways for expanding the business of the company and earn profit orincrease productivity. To present the clockwise effect of globalization at WaitroseAccording to Nicolas A. Pologeorgis, Globalization create or develop the different waysfor the food retail business of Waitrose. To find out or getting opportunities in internationalsourcing, manufacturing and others, it is required for the retailers that they increase flexibility(Crane, Kawashima and Kawasaki, 2016). The process of globalization provides goldenopportunities for Waitrose to expand its business in different countries or various markets. Withthis, it attract number of consumers by providing several food products according to theconsumers needs and demands. This create clockwise impact in the economic condition of thecompany and increase the productivity also. To investigate the positive economic and cultural influence on the online operations ofWaitroseAccording to Christain Annesley, Waitrose is known as a leading supermarket in The UKwith a strong following of loyal consumers because it provide various products according to itsdifferent consumer's need and wants. This create positive impact on the economic and culturalinfluence on the online operations of Waitrose. This firm operate its business global level andproduces products according to the culture of its consumers and provide satisfaction to theirdesires. It make increment or development in its economic condition. This organisation has someparticular dynamics and concentration of its 350 plus stores in the south east of England whichcreate the positive economic and cultural influence on the online operations of Waitrose. TASK 3Research ApproachesIt can be a procedure, process and plan that include some stages of broad assumptions toexplored or detailed method for gather data, analyse and explanation. For example, in thisresearch project, it is necessary to make plan so that the researcher can easily complete itsresearch (Hirsch and Schiefer, 2016). In context of this research, it can be a plan that span the allthe steps by which data can be collect, analyse and interpret. There are two types of researchapproaches such as:5
Deductive Approach- It is an approach which can be explained by the means of hypotheses.This approach is based on deductive logic, logical deduction from one or more authorities tocomply with a logically confident judgement. It works from the more general to the morespecific and based on theory, statement and hypothesis works. Inductive Approach- This approach also known as inductive reasoning which is based onobservation. It involves the search for pattern from observation and development of explantationtheories which are related to hypothesis (Hirst, Thompson and Bromley, 2015). It is use by theresearcher because it is a method of reasoning in which the premisses are viewed as supplyingsupplying and some information and evidence is based on truth.MethodologiesResearch methodology is a process that is used by the researcher to collect data andinformation for the purpose of completing the research and getting objective of it. It includepublication research, surveys, interviews and other various research techniques thatcan beavailed through the research to collet and collecting substancerelated to the investigating. Thetypes of research methodologies are as respective:Qualitative research- this is a research method by observation to gather or collect dataand information. By using it, the researcher get non numeric data in form of definitions,characteristics, concepts, symbols and others. In thismethodology, substance is gather on thebasis of attribute that accent by examine mental representation of group. In this research project,the research follow qualitative research to gather and collect data or information to achieve theobjective of this research.Quantitative research- this is a method which I use through researcher for gather numericalinformation or data to take appropriate decisions in terms of completing research or attain theobjective of research. By using this research, the researcher can gather appropriate numeric dataand do systematic empirical investigation of observable phenomenon with the help of statistical,mathematical or computational techniques. Primary research- It is a research method which is used by the researcher to collectinformation related to a particular and specific issues and problem within business of theorganisation. It include survey, questionnaire and others method to gather data (Inglis andGimlin, 2015). With the help of primary research, the researcher can get accurate and reliable6
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