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The Implication of Digital Technologies on Small Medium Enterprises

Added on - 08 Dec 2020

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Research Project
Table of ContentsTITLE:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of research..............................................................................................................1Background of research..........................................................................................................1Significance of research.........................................................................................................2Research Aim.........................................................................................................................2Research Objectives...............................................................................................................2Research Questions................................................................................................................3LITERATURE REVIEW................................................................................................................3Issues and barriers occurs during implementation of technology..........................................3Impact of digital technology upon small business.................................................................5Significance of digitalisation in gaining profitability.............................................................6RESEARCH METHODOLOGY.....................................................................................................7Type of Investigation..............................................................................................................7Research Design.....................................................................................................................7Research Philosophy..............................................................................................................8Research approach..................................................................................................................8Data sampling.........................................................................................................................8Data collection........................................................................................................................9Ethical consideration..............................................................................................................9Data Analysis..........................................................................................................................9DATA ANALYSIS........................................................................................................................10Recommendation...........................................................................................................................20Conclusion.....................................................................................................................................21REFERENCES.............................................................................................................................22
TITLE:To determine the implication of digital technologies on small medium enterprises: Acase study on Austin Fraser organisation”.INTRODUCTIONOverview of researchThe digital technology plays a crucial in the contemporary business environment as itassures that practices and processes which are undertaken in an organisation are redefined. Thesmall businesses have been taking reliance of the digital tools to compete effectively in theoperating market. In current time period, an organisation can developing and makinginvestigation before they are taking certain type of actions and steps in the large market placewhich assist in developing effective strategies and policies that can help firm in gaining desiredgoals and targets in better manner. With the assistance of small business enterprise, it isnecessary for firm is to evaluating and identifying the digital technology on their businessoperation and its functions in effective way. Digitalisation and SMEs required to analysing andevaluating the level of techniques which help in developing and making direct effect on theirbusiness organisation. In addition to this, an enterprise need to focus on their latest trends andthis will formulating business operation and its activities (Sweetser, English and Fernandes,2015). There are various nations which are implementing and applied current technologieswhose main purpose is to connecting with people, businesses and latest devices. Austin FraserLtd are recruitment consultants, matching people with occupation in applications, digital,aviation, automation and life science. The important objective of this company is to exploring thebusiness and their major functions and operations in large scale for offering different types ofproducts and services to their desired customers for satisfying their requirements and needs.Background of researchAustin Fraser is an organisation which is known to deliver and support organisationthrough provision of capable human resources. This organisation is also known to delivernetworking and consultancy services to people throughout the country (Hughes, 2012). It isessential to incorporate digital practices for this organisation to make sure that there is anpositive improvement in the manner services are delivered. In addition to this, digital methodsand techniques are very expensive in nature so this will assist in using digitalisation tools andtechnologies through this people can easily fulfilling their customers needs in better manner. As1
a small business of Austin Fraser, they are providing jobs to the country people to sustain themfor long time period. An organisation mainly providing small packs for evaluating andunderstanding about recruitment services or facilities. In current era, people are mainlyconcentrate on giving digital knowledge to their children so this will help in increasing theirability and capability in the digitalisation sector (Drucker, 2012). The main aim of person is toearning best suitable job which assist them in earning high amount of income and revenue.Significance of researchIt is very important to carry out a research in this segment so that change which has beencaused by the digital tools in this contemporary environment can be identified. The additionalinformation in this segment will make sure that better decisions are formulated by themanagement leading to organisation to new heights. Digital technology is help in increasingorganisational performance by executing accurate techniques and methods at right place. Withthe help of implementing digital technology, the firm can manage and maintain their entireperformance that can be used for providing suitable job position in the reputed company.Research AimResearch aim can be explained as potential outcome and specific intervention ofinvestigation that help in providing clear image about investigation study. This is commonstatement that will consist with whole goals, motives and purpose of this particular examination.Along with this, the major aim of this specific research is to determine and analyse wholeresearch aim (Casey and et. al., 2011). The research aim states the cause behind undertaking thisstudy. The purpose undertaken being this study isTo determine the implication of digitaltechnologies on small medium enterprises: A case study on Austin Fraser organisation.”Research ObjectivesThe research objective can be described as the effective results which is sought byinvestigators at the end of entire procedure of research. The main objective of this investigationis to identifying the gap between the actual and expected results in proper manner. This motivewill assist in explaining the summarised project what has to be attained with this specificresearch. Objectives of research helps in making sure that aim of this study is being fulfilled. Themajor objectives for this study are as follows:To ascertain the issues and barriers which occurs in an organisation while implementingdigital technology.2
To examine the impact of digital technology on Austin Fraser company.To determine the significance of digitalisation for gaining profitability.Research QuestionsA research question is effective and valuable for enquiry into particular issues andconcern. This will consist as an initial stage of this investigation study. It is that section ofresearch which is totally connected with the objectives of this research. Along with this, sectionof specific research assist in giving clear views and reviews of literature in effective way. Themajor research questions which will be helpful in attainment of objectives for this study are asfollows:What are theissues and barriers which occurs in an organisation while implementingdigital technology?What is the impact impact of digital technology on Austin Fraser company?State the significance of the digitalisation for gaining profitability.LITERATURE REVIEWThis will determined as an important part of research report that will assist in conductingdepth investigation in regard for analysing and evaluating outcome in better manner. It is textscholar paper that includes present knowledge where substantive results and outcome should beinvolved. Along with this, in this part there are various scholars and authors which help inanalysing and determining the final outcome in better manner. This section of investigation willproviding accurate direction to the specific investigation that required to be carry out the entireresearch work in right direction so this will accumulating towards final and accurate results.Such type of data has been collecting and gathering with the help of secondary method of datacollection so this will play an essential role in going towards right direction (Markham, 2011).Along with this, the major reason of specific research is to overcome with weakness of the pastinvestigation project effectively.Issues and barriers occurs during implementation of technologyIt is said that implementation of latest digital tools in an organisation comes withnumerous disadvantages and challenges as well. The employee working with an organisationwill not be able to completely adjust with change in the circumstances and may experience adecline in the productivity. The complete change in the business culture will be responsible forlack of interest and frustration of employees. Being a SME, it faces constraints on the financial3
grounds as well which are to be countered effectively. In small business enterprise, the firmowners are facing different types of barriers and conflicts that involves employees, organisation,team, groups, etc. in addition to this, there are various problems and issues which will occurswithin the firm that are explained as under:Workers issues– A single person has been facing various issues and conflicts whichcreate difficulty among supervisor, firm structure and other related topic. Themanagement need to resolve various major issues that will try to eliminate all majorissues which occur within an enterprise (Hwang and Wu, 2012). Apart from this, workersneed to provide effective services and facilities to their staff members that can easilymanaging and maintaining entire work which can assist them in achieving desired goalsand targets in better manner.Requirement of skilled employees– Austin Fraser need to hire talented and skilledworkers who are doing work for reaching with potential goals and objectives. This is themajor issue within an organisation so company manager required to select best suitableemployees who handle or manage all types of work properly. With the help of digitaltechnology, it is essential for company is to hire best suitable employees which assist inadopting current methods and techniques in the firm.Occurring Risk factor– If company does not selecting any type of digital technology sothis will create major risk within an organisation. In addition to this, it will assist incontrolling and managing all business operations or its functions in proper manner. Riskfactor help in formulating and developing whole process of business for earning hugeamount of income and revenue in better manner (Howard and Hussain, 2012). Whileimplementing such techniques and methods, there are different risk aspects that canoccurs within an enterprise.Lack of budgets– For using or adopting digital technology, it is essential for company isto manage and control their budget system which will help in maintaining all occurringrisk factors that will create major issues or problems within an enterprise. Along withthis, it is necessary for company is to using new methods and techniques which can assistin gaining high amount of revenue or income in better manner. Also this will supportthem in surviving in the difficult and complex situations.4
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