Research Report: Cultural Diversity and Its Impact on ASDA's Workplace

This research project investigates the management of cultural diversity within the workplace, focusing on ASDA as a case study. The report begins with an introduction to cultural diversity and its significance, followed by a research proposal that defines research questions, objectives, and the rationale for the study. The methodology section details both primary and secondary research methods, including the use of questionnaires for data collection and random sampling techniques. The report then presents the analysis of research findings, using thematic analysis to interpret responses and identify key themes related to employees' understanding of cultural diversity, the impact of diversity on organizational behavior, the benefits of diversity, and the challenges faced by ASDA. The analysis also explores ways to encourage cultural diversity and the benefits of managing it effectively. The conclusion synthesizes the findings, offering insights into the importance of cultural diversity management for fostering a positive and productive work environment. The report concludes with references to relevant literature.

RESEARCH PROJECT

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Research proposal that defines research questions.............................................................................3
P2 Research methods...............................................................................................................................4
TASK 2.......................................................................................................................................................5
P3 Primary and secondary research.........................................................................................................5
P4 Analytical tools to analyse research findings......................................................................................6
TASK 3..................................................................................................................................................... 12
P5 Communicate research outcomes.....................................................................................................12
TASK 4..................................................................................................................................................... 12
P6 Reflect in effectiveness of research methods....................................................................................12
P7 Alternative research methodologies..................................................................................................12
REFERENCES..........................................................................................................................................13

TITLE: Managing cultural diversity in the workplace.
INTRODUCTION
Cultural diversity is explained as quality of the different cultures, global monoculture,
akin to the cultural diversity. It is having various cultural differences respect to each other. The
cultural diversity is main form of appreciating differences in people (Ayega and Muathe, 2018).
ASDA is super market retailer in Leeds, United Kingdom. It was founded by J.W. Hindell and
Noel Stockdale in year 1949. This company conducts workshops there were participate and
interactive for managing the cultural diversity at workplace. In present report, there will be
discussion about conducting literature review by using secondary sources. Different tools and
techniques will be used to gathering as well as analyzing data and information.
TASK 1
P1 Research proposal that defines research questions
Overview of Research
The cultural diversity refers to form of appreciating differences in people. Differences
can be on the basis of sex, gender, age, sexual orientation etc. At workplace, developing the
cultural competences outcomes is better ability to be understand and communicate with people
and also or with the different cultural schedules. The cultural diversity develops impact on the
organizational behavior (Brown, 2017). ASDA is supermarket and there is large number of
employees working and some of them are belong to different background. ASDA focus on
managing the cultural diversity at workplace for developing positive working environment.
Rationale of Research
The rationale to conduct present investigation is that it gives information regarding
cultural diversity at workplace. This helps in give the information and knowledge regarding
benefits gained by company about managing cultural diversity. It helps in enhancing skills and
capabilities of learner for doing any research in future (Emerson and Murphy, 2014).
Research Aim
To determine impact of the cultural diversity on organizational behavior. A study on
ASDA.
Research Objectives
 To understand cultural diversity and its benefits to organization.
 To identify the impact of cultural diversity on organizational behavior of ASDA.

Research Questions
 What are cultural diversity and its benefits to organization?
 What is the impact of cultural diversity on organizational behavior of ASDA?
Literature review
Cultural diversity and its benefits to organization
On the basis of Katie Reynolds (2017), Diversity concept is based on the interactions for
respect in acceptance. Cultural diversity acknowledges existing of various cultural groups within
culture. These consist language barriers, political views and many other factors. It is necessary
for an organization to managing the cultural diversity at workplace for developing the positive
working environment. There are many benefits company can be seen from cultural diversity
given below:
Positive reputation- The main benefit of cultural diversity is to developing the positive
reputation at workplace. As ASDA organization hires and motivates employees from different
backgrounds to get positive reputation for being the better employer. Potential customers feel
more valuable and give the more business to company (Ferdman and Deane, 2014).
Encouraged wider skills range - When an organization recruits diverse workforce from all the
backgrounds, these staff members bring own specific capabilities. Having broader range of the
knowledge and skills available to them, organization enjoys more diverse products range which
can offer to the respective markets (Hofhuis, van der Zee and Otten, 2015).
Impact of cultural diversity on organizational behavior of ASDA
As per opinion of Nasrine Abushakra (2015), enhancing the globalization needs more
interaction between people from the diverse cultural than ever before. Organizational behavior is
interaction that people at workplace have with another. This interaction can be happen in range
of the situations from working in team, managing project, networking socially after the work. In
ASDA company, cultural terms and organizational behavior of business plays important role in
identifying motivation as well as morale of staff members. On the other hand, organization
behavior helps in the productivity of business while enabling the people to reach at their
perspectives. If culture of A does not take into account its staff members in a specific reason for
this runs list of aching sentiments, losing the business and deliberated insensitive. On the other
hand, organizational culture significantly influences the behavior of employees. It mainly affects
motivation, encourages individual learning, affects communication and strengthens
organizational principles, collective decision-making and conflict resolution.
P2 Research methods

TASK 2
P3 Primary and secondary research
Data collection: This is a method through which the investigator extracts the knowledge
from all available ways to find answers to research question, check the hypothesis and also
measure the findings (Krings and et. al., 2014). There are two different data collection methods
which given below:
Primary method- Through using this method, researcher collects the fresh information
and data that is not used before. The collected information is authentic in nature and also
original. There are various sources to collect information such as questionnaire, observation,
focus groups etc.
In conducting present research, questionnaire has been used to collect the data from in primary
method. The main reason behind using this is that it helps in collect the information from large
number of population within less time (Li and et. al., 2017).
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have knowledge about the cultural diversity?
a) Yes
b) No
Q2) In what manner cultural diversity impact on the organisational behaviour?
a) Positive manner
b) Negative manner
Q3) What benefits ASDA can get from the diversity at workplace?
a) Learning
b) Experience and Knowledge
c) International Skills
Q4) How the cultural diversity impact on the organisational behaviour?
a) Influence employee behaviour
b) Enhance growth
c) Maximize employees morale
Q5) What are the issues faced by ASDA regarding the cultural diversity at workplace?
a) Communication
b) Enhanced conflict
Q6) What are the different ways to encouraging cultural diversity in an organisation?
a) Provide training
b) Practicing Inclusion
c) Education

Q7) What benefits ASDA can get from managing the cultural diversity at workplace?
a) Increased productivity
b) Reduced employee turnover
c) Wider range of skills
Q8) Suggest some ways to develop equality at workplace for getting competitive benefits.
Secondary method- In this method, information is already available on websites, internet
sources, books etc. It is easy to collect the information and data in less time period (Ravazzani,
2016).
Sampling- In terms of research as a sample, it presents the group of people, objects or items
which are taken for measurement from a largest population. Sampling is the procedure used
through the investigator to select a part of the population (Martin, 2014). There have been two
sampling methods, namely probability and non-probability. In this present research, random
sampling technique has been used because this is a main part of probabilistic sampling. The main
reason behind using this sampling method is that it is unbiased and gives the equal chance to all
respondents. Through using this sampling method, there have been 30 respondents selected.
Cost, access and ethical consideration- Cost is a necessary factor in conducting an
investigation. For performing the research activities, researcher requires to meet some expenses.
So, it is necessary to arrange sufficient amount of money so that there will be no issues faced by
researcher while conducting an investigation. Authentic access to collect data from different
sources is necessary. Follow the ethics while conducting an investigation is important for an
investigation. It is necessary to keep the data and respondents of chosen respondents safe and
secure. Other than this, researcher should follow all the research ethical principles such as
authenticity, autonomy, confidentiality, informed consent and others (Offermann and et. al.,
2014).
P4 Analytical tools to analyse research findings
THEME 1: Knowledge about the cultural diversity
Q1) Do you have knowledge about the cultural diversity? Frequency
a) Yes 20
b) No 10

a es) Y b o) N
0
5
10
15
20
25
20
10
Interpretation: It has been stated that cultural diversity is quality of the diverse cultures as
opposed to the monocultures. There are 20 respondents with said that they have the
understanding about the cultural diversity at workplace as there are many employees which
belongs to different backgrounds and countries. On the other hand, there are 10 remaining
respondents which do not have understanding about it.
THEME 2: Cultural diversity impact on the organisational behaviour
Q2) In what manner cultural diversity impact on the
organisational behaviour?
Frequency
a) Positive manner 18
b) Negative manner 12
a ositi e anner) P v m b egati e anner) N v m
0
2
4
6
8
10
12
14
16
18
20
18
12

Interpretation: The cultural diversity impact on the organization behavior in negative and
positive manner. There are 18 respondents which said that cultural diversity impact on
organizational behavior in a positive manner as there are employees who belong to various
backgrounds they have ability to innovate and think about the new ideas. Other than this there
are 12 respondents which said that cultural diversity at workplace develops negative impact as
the organization personnel enter in the interpersonal conflict due to the different thoughts and
beliefs.
THEME 3: Benefits ASDA can get from the diversity at workplace
Q3) What benefits ASDA can get from the diversity at
workplace?
Frequency
a) Learning 10
b) Experience and Knowledge 10
c) International Skills 10
a earning) L b erien e and) Exp c
no ledgeK w nternational illsc) I Sk
0
2
4
6
8
10
12
10 10 10
Interpretation: As per opinion of 10 respondents that learning is a main benefit that company
can get from diversity at workplace. There are 10 other respondents and it is said that knowledge
and experience of person are impacted through their baseline and also culture create that permits
reach staff members to set unique skills and also strength at workplace. 10 remaining as agree
with the international skills benefits.
THEME 4: Cultural diversity impact on the organisational behaviour
Q4) How the cultural diversity impact on the organisational
behaviour?
Frequency
a) Influence employee behaviour 12
b) Enhance growth 10

c) Maximize employees morale 8
a nfluen e e lo ee) I c mp y
be a iourh v b n an e gro t) E h c w h Ma i i e e lo eesc) x m z mp y
oralem
0
2
4
6
8
10
12
14
12
10
8
Interpretation: According to 12 respondents that cultural diversity impact on organisation
behaviour by influencing the employees. There are 10 respondents that cultural diversity helps in
increase organisational growth because different background people will work together and think
about some innovative and new ideas. 10 respondents said that cultural diversity helps in
maximize the moral of staff members.
THEME 5: Issues faced by ASDA regarding the cultural diversity at workplace
Q5) What are the issues faced by ASDA regarding the
cultural diversity at workplace?
Frequency
a) Communication 15
b) Enhanced conflict 15
a Co uni ation) mm c b n an ed onfli t) E h c c c
0
2
4
6
8
10
12
14
16 15 15

Interpretation: From the cultural diversity, there are some issues faced by ASDA Company at
workplace. On the basis of 15 respondents that communication is one of the main issue because
in this organisation there are large number of employees working and belongs to different
background and know about the different languages and without the common language they are
not able to communicate with each other at workplace and face complexities. 15 respondents
said that cultural diversity increase the conflict at workplace due to the differences in perception
and opinion of different background employees.
THEME 6: Ways to encouraging cultural diversity
Q6) What are the different ways to encouraging cultural
diversity in an organisation?
Frequency
a) Provide training 10
b) Practicing Inclusion 10
c) Education 10
a ro ide training) P v b ra ti ing n lusion) P c c I c du ationc) E c
0
2
4
6
8
10
12
10 10 10
Interpretation: It is necessary for ASDA to adopt the different ways for increasing cultural
diversity at workplace for positive working environment. There are 10 respondents which said
that company should provide the training to employees so that they can get knowledge about
cultural diversity and work together at workplace. 10 respondents said that Company should
practicing inclusion because this consists looking at requirements of people to assure that those
requirements on met, respected and supported. 10 respondents said that company should provide
education to employees because some people are unfamiliar with culture of peers at workplace.
THEME 7: Benefits ASDA can get from managing the cultural diversity
Q7) What benefits ASDA can get from managing the cultural
diversity at workplace?
Frequency

a) Increased productivity 10
b) Reduced employee turnover 16
c) Wider range of skills 4
Interpretation: There are different benefits ASDA can get from managing cultural diversity at
workplace. 10 respondents said that through managing cultural diversity productivity of ASDA
company can be enhanced. 16 respondents are agreeing with minimise the employee turnover as
managing diversity helps in sustaining the employees at workplace for long period of time. 4
respondents are agreeing with wider range of the skills of staff members at workplace.