Impact of globalisation in driving success of business - Case Study

Research Project

TABLE OF CONTENTS
CHAPTER -1 INTRODUCTION....................................................................................................3
CHAPTER- 2 LITERATURE REVIEW.........................................................................................5
CHAPTER – 3 RESEARCH METHODOLOGY...........................................................................7
CHAPTER- 4 DATA INTERPRETATIONS................................................................................11
P6 REFLECTION..........................................................................................................................20
P7 RECOMMENDATION............................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

Title- Impact of globalisation in driving success of business: A case study on M&S.
CHAPTER -1 INTRODUCTION
About Background study-
Globalization is basically the worldwide trend that help an organization to increase the
performance and efficiency. There are many tools and platforms for gaining the sustainable
competitive advantages which suitable for organization culture. The globalization has led to
increase the competition advantages in marketplace. The competition is related to the cost, price,
product, quick production and response towards the organization (Crane and et.al., 2019).
Emergence of markets are main key component for multinational companies wanting to expand
the business across the world but it may require localizing enterprise to overcome the challenges
in organization.
Globalization is a type of main conceptual framework that help for international market
to increase the productivity and profitability. This trend is unifying and socializing the entire
global community that allows for country to increase the market opportunities. Globalization is
impact on the business operations to maintain the progressive reduce the barriers in the foreign
investment and trade, which leads for opening the new market by international firm such as
Marks and Spencer.
Aim
To analyse the impact of globalisation for increasing profits and sales of retail sector: A
study on M&S.
Objective-
 To understand the conceptual framework of globalization.
 To evaluate the opportunities that globalization creates for M&S.
 To examine the relationship between globalization and increasing profits and sales of
retail sector.
Research question-
 What is the conceptual framework of globalization?
 What are opportunities that globalization created for M&S?
 What is the relationship between the globalization and increasing profits and sales of
retail sector?

Rational of research-
Globalization is a method for integrating with the different people and also used for
describing the growing interdependence of economic, culture and populations of corporate
world. Marks and Spencer exist in the complex environment that directly impact on their aims
and objective of business in way of achieving success. The global changes are necessary for
organization that helps in identifying the need and requirement of business. The demand of
cheaper resources, dynamics of postmodern era and competitive pressure that help for business
leader to focus towards the alternative success of business. The main purpose of globalization is
making competitive advantage in global marketplace. Globalization is an important for
organization that helps for increasing the business process all over the world (Crothers, 2017).
This particular research paper is mainly focused towards the globalization and how they impact
on the business process so it is very important to conduct research on this particular topic which
will lay stress on increasing need and demand of customer. All the demands and needs of
customers would not be able to fulfil by country so it is very much important to include other
companies within economies. As globalisation is current topic many multinational firms are
exploring new markets of world where they are finding suitable customers or growth in their
profits. So this research paper will shed light on importance of globalisation, the opportunities
which it is creating and its interrelationship with performance of company in various parts of
world.
Significance of research-
This particular research will be important for those who are interested to study in topic or
area related to globalisation. This research will also be important for students of PhD who are
pursuing the degree and also for company on which research is going on. The topic globalisation
and its impact on increasing profits and driving success of business will be very essential to
study. As this will help into formulating research aim and objectives and then conducting
research on this topic.

CHAPTER- 2 LITERATURE REVIEW
Conceptual Framework of Globalization
According to O'brien (2019) Globalization is a type of conceptual framework that
changes the enterprise practices across the world. It is focused towards the business process for
increasing the political, financial, environmental, and cultural among the country. Globalization
is a type of interconnection of national economies across the world. It is focused towards the
business issues such as labour, investment, good and services, trade etc. Globalization is the
global integration of business of financial markets. In order to sustain the level of economies, the
government has adopted new policy to attract the foreign capital. It is the internal logic of
process that expressed the overall legislation with the internal environment.
As per author, the concept of globalization provides an appropriate analytical frame work
for accomplishing the business task. Globalization is a key drive in between the companies and
also globalizes the financial market. It should be analyzing the complex system to determine the
knowledge and conceptual logic. Globalization frame work is used as tool to examine the
business and their financial conditions, thereby enhancing the understanding towards the specific
legislation by predictive criteria.
Opportunities that Globalization creates for M&S
According to Phillips and Phillips (2016) Globalization increases the prevalence or speed.
Many organization more opportunities are opened easily and also perform the different task on
the global markets. In M&S, Globalization is basically the worldwide trend through the
economies in the world and connects to each other. It is developed the economic aspects to
increase the production in global marketplace. In order to identify the advantages to company on
the basis of quality and price of products and services.
As per Radović, Marković, Brnjas and Simović(2019)globalization creates more
opportunities because it adopts new technologies, innovation ideas and new initiatives that help
for maintain the culture and economy. Furthermore, an effective integration information
technology enhanced the competitive advantages in the form of international trades.

As per Taneja (2017) globalization create more opportunities for the country to increase
the growth of economy. It can be measured the percentage to change of GDP (Gross Domestic
product). Economy growth and development always increases the amount of good and services
produced. For Example- A measuring of economic growth, a country can created $9,000,000 of
good and services in 2010 and there nominal growth rate increase 1 percent for 2012.
Relationship between globalization and increasing profits and sales of retail sector..
According to Thomé and Medeiros (2016) with the help of globalisation it will be
possible for company that they are increasing their profits and sales. As they will be having
chance of expanding their business into other countries of world as well. This will be expanding
their market share and enabling them to work and trade on both national and international level
as well. If the company is having more number of outlets into global market, then it is very much
essential that their profits are increased with increase in sales and included that with the
increasing trend of globalisation all companies of world will be headed towards working with
other global partners.
According to Taneja (2017) also included that for this it is very much important that
company are able to include all cost and resources for making their firm global.