Research Project

NEED TASK 1 for submission by sunday 7th May.

TASK 4

RESEARCH METHODOLOGY
Research design- Descriptive research
Research approach- Inductive approach
Research philosophy- Interpretivism research
philosophy
Data collection- Primary and secondary
sources
Data analysis- Qualitative methods

Theme 1. Promote of products through social media
Facebook
Twitter
FarmVille

Theme 2. Enhance customer base through social media
Google
Twitter
Facebook
Blogger
You Tube

Theme 3. Refer to friends and relatives through social media
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree

Theme 4. Increase your knowledge regarding online information towards customer
with social media
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree

Theme 5. Age group affected through social media
6 to 15
15 to 30
31 to 45
More than 45

Theme 6. Factor is affected through social media in Mark and Spencer
Traditional advertisement
Modern advertisement
Both

Theme 7. Social media affect to your customers when they are purchase product
and services from the business
Yes
No
Don't Know

Theme 8. What benefits Mark and Spencer getting when customer are purchase
from online website?
Cost saving
Time saving
Quick response

Theme 9. Social media affecting to customer loyalty to make differentiating
products from competitors
Yes
No
Don't Know

Theme 10. Element of the company is promoted through social media
Finding new product and services
Information towards customer choice
Connection with new potential customer

Theme 11. Social media that affect to customer choice
Yes
No
Don't Know

Theme 12. Advertisement effect to customer choice
Brand name
Details about
products
Enhance information
related with products
and services

THANK YOU