Research Methodology for Globalisation in Tesco

This presentation discusses the research design, philosophy, approach, data collection, sampling, and analysis methods used in a research project on globalisation in Tesco. It also includes the communication of research outcomes and presents the findings on the impact of globalisation on Tesco's operations, sales and profits, strategies, operational efficiency, cost reduction, and customer base.

RESEARCH PROJECT

Research Methodology
 Research design - Here, researcher will use exploratory design to generate more
theories about globalisation.
 Research philosophy - In context to research, positivism approach will be applied.
 Research approach - . In this research, inductive approach will be used. It will help in
generating new theories from topic.

Cont..
 Data collection - In present research, both methods will be used by researcher. In
primary questionnaire will be used and in other previous articles, journals, etc. will be
searched to gather data. With help of it, accurate r
 Data sampling- for this research, the researcher will select random sampling method.
In this 15 employees of Tesco will be selected.
 Data analysis . In this researcher, data will be interpreted by using thematic analysis
technique.
.

P5 Communicate research outcomes in an appropriate
manner for the intended audience.
 Data analysis

Theme 1 Globalisation have enabled Tesco to operate
freely in other countries
Q-1 do you think that
globalisation has enabled Tesco
to operate freely in other
countries
Frequency
Yes 8
No 4
Not sure 3
Total 15
0
2
4
6
8
10
12
14
16
Frequency
Yes
No
Not sure
Total
0
2
4
6
8
10
12
14
16
Frequency
Yes
No
Not sure
Total

Theme 2 Tesco generate more sales and profits as
compared to previous year
Q-2 is Tesco able to generate more
sales and profits as compared to
previous year?
Frequency
Yes 10
No 2
Not sure 3
Total 15
0 5 10 15
Frequency
Not sure
No
Yes
0 5 10 15
Frequency
Not sure
No
Yes

Theme 3 Tesco is follows effective strategies to emerge as
global brand
Q-3 do you think that Tesco is
able to follow effective
strategies to emerge as global
brand?
Frequency
Yes 12
No 1
Not sure 2
Total 15 0
2
4
6
8
10
12
Frequency
Yes
No
Not sure
0
2
4
6
8
10
12
Frequency
Yes
No
Not sure

Theme 4 with use of advance technology the operational
efficiency of Tesco has increased
Q-4 with use of advance
technology the operational
efficiency of Tesco has increased
or not ?
Frequency
Yes 7
No 3
Not sure 5
Total 15 0 2 4 6 8
Frequency
Not sure
No
Yes
0 2 4 6 8
Frequency
Not sure
No
Yes

Theme 5 Business function in Tesco is highly benefited
due to globalisation
Q-5 which business area or
function in Tesco is highly
benefited due to globalisation ?
Frequency
Operation 5
Marketing 4
R&D 3
HR 3
Total 15 0
1
2
3
4
5
Frequency
Operation
Marketing
R&D
HR
0
1
2
3
4
5
Frequency
Operation
Marketing
R&D
HR

Theme 6 the cost of producing various types of products
has been reduced
Q-6 the cost of producing various
types of products has been
reduced or not?
Frequency
Yes 13
No 1
Not sure 1
Total 15 0
2
4
6
8
10
12
14
Frequency
Yes
No
Not sure
0
2
4
6
8
10
12
14
Frequency
Yes
No
Not sure

Theme 7 the customer base increased due to creating
awareness at global level
Q-7 has there been rise in
customer base of Tesco due to
creating awareness at global
level?
Frequency
Yes 11
No 2
Not sure 2
Total 15 0
2
4
6
8
10
12
Frequency
Yes
No
Not sure
0
2
4
6
8
10
12
Frequency
Yes
No
Not sure

THANK YOU