Research Project on Globalisation and its Impact on Business Environment

RESEARCH PROJECT

Cover Content
 Introduction
 Research Aims and Objectives
 Thematic Analysis
 Conclusion
 References

Introduction
 Globalisation, itself is a very wide concept and with the change in
course of time every person knows about the concept and how it is
providing benefits to an organisation.
 In simple words globalisation is defined as a process which provides a
great opportunity to companies in interacting with people, countries and
regulatory bodies across the world.

Research Aims and Objectives
 Research Aims: “To determine the benefits and drawbacks of a global
business environment. A Case Study on Waitrose.”
 Research Objectives:
 To determine the concept of globalisation.
 To determine the benefits and drawback of global business environment
on Waitrose for expanding its business activities.
 To analyse major challenges which can be faced by Waitrose while
expanding its business activities.