Importance of Digital Technologies : Case Study on Telecom Plus

RESEARCH
PROJECT

Table of Contents
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1) Research proposal which clearly define question and hypothesis with literature review 3
P2) Research methods and approaches to primary and secondary research...........................8
TASK 2....................................................................................................................................11
P3 Conduct primary and secondary research by using appropriate methods and techniques
..............................................................................................................................................11
P4 Apply appropriate analytical tools, analyse research finding and data...........................14
TASK 3....................................................................................................................................22
P5 Communicate research outcomes in an appropriate manner for the intended audience. 22
TASK 4....................................................................................................................................23
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project......................................................................................................23
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes
..............................................................................................................................................23
CONCLUSION........................................................................................................................24
REFERENCES .......................................................................................................................25

TITLE
To identify the importance of digital technologies on enhancing organisational
performances and productivity ratios. A case study on Telecom Plus.
INTRODUCTION
Digital technologies are greatly enhanced and people can easily take advantages of the
new technologies In this modern world each business are focusing on expanding their
business operations all around the globe in order to enhance their sales and profitability
ratios. Most of the firms are using modern technologies in order to carry out their business
operations and satisfying customers thus maximizing their profitability ratios. Firms are using
new tools and technologies in order to achieve growth and success thus increasing their
revenues. As digital have implemented workers are able to do more productive work and
those who are working in Information technology departments are developing innovative
ideas by which firms can achieve success in their operations. It has result in achieving of
competitive advantages by firms thus retaining themselves for long time at market places.
Technological advancement have helped firms in order to gain satisfied customers who will
use their products and services. Organisations are able to retain loyal customers who will
increase their revenues and profits. Telecom Plus are firms which are running their operations
at smaller level in the economy and they are offering various products which are dealing in
electronically, gas, mobile services products etc. These firms have offered various services
like Wi-Fi facility, internet, . The main focus of firms are linked with development of new
products with value added features this is valuable in order to achieve gain attention of large
group of customers thus their sales and profitability ratios which are offered by firms.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review
The research report are evaluated on the efficiency and effectiveness of using digital
technologies by firms as they are helpful in maximising performances of employees thus
firms can attain profits by their operations. As there is advancement in technologies so firms
are focusing on using need tools and technologies for performing business operations thus
their performances will be enhanced. As there is growth in economy so firms are focused
towards adopting digital technologies in order to expand their operations and government are
making plans in order to make all organisations adopt digital technologies in order to gain
success in their operations. High authorities who are involved in business operations are

having the main responsibilities in order to analyse trends at market place thus products can
be developed according to needs and wants to customers thus retaining loyal customers who
will buy their products and products thus profits will be maximised. All the activities of
business are classified according to various sections which are working thus enhancing
growth and profitability ratios. Research and development activities are valuable for firms in
order to adopt technologies according to demands of people in the economy. The main
outcome of research is linked with evaluating outcomes of modern technologies by using
various tools and techniques by which growth can be achieved.
Aims and Objectives:
This is the most vital elements which are involved in research projects as all the
activities which are involved in research are involved in analysing the main aims of research.
This is valuable factors as they are giving guidance to research person in order to carry out all
their business operations in right directions thus achieving growth and development. The
main aim of this report is related with Determining the effectiveness of using digital
technologies thus performances of business organisations can improved. A case study on
Telecom Plus.
Research Objectives:
The research objectives are reflected as the most valuable outcomes of the project that are
helpful for research person in order to develop recommendations and suggestions by
analysing the whole situation. This can be achieved if the major components are related with
the aims of the project. The main objectives of research are evaluated below as:
 To evaluate the importance of digital technologies on modern era.
 To determine the methods or strategies which are adopted by Telecom Plus in order to
improve organisation performance.
 To ascertain the effectiveness of digital technology on developing organisation
Productivity and Performance
 To recommend various ways by which Telecom plus can improve their performances
thus gaining competitive advantages.
Research Questions:

The present research is based on evaluating effectiveness of modern technologies in
order to enhance performances of organisations. The digital tools and techniques are
beneficial in order to gain high competitive advantages at market places. The research
contains questions which are prepared on the basis of the predetermined objectives which are
valuable in order to identify the strong points which are advantageous in order to carry out
research activities in right direction. The main research questions are described below as:
 How to analyse the importance of digital technologies on the modern world?
 What are the different tools adopted by firms in order to enhance performance of
organisations?
 How to measure effectiveness of using digital technologies on working on Telecom
Plus?
 What are the different methods adopted by firms in order to gain competitive
advantages?
Research Issues:
At the time when research activities have been carried out the research investigators
had faced many problems which were not predictable by nature. The problems are inevitable
by nature and these can arise at any time and place, thus it is essential for researcher in order
to make effective back up plans by which issues can be easily resolved which affecting
activities of business organisations are. The most critical issues which are faced by researcher
is the time duration sin which activities had to be completed. The time of conducting research
was less thus they were not able to collect accurate information’s in desired time frames. On
another hand the other issue is related with cost factor as they were not having money in
order to carry out effective research. It is most vital factor for researcher in order to arrange
funds and capitals as most of activities which are involved in research are very much time
consuming and they were playing effective role in completing research activities. Issues are
also faced while collecting valuable information’s through respondents as it is very hard to
evaluate their nature, attitude and behavioural aspects.
Introduction results:
This is one of the most important parts of the research projects. It is very useful in
order to carry out all the elements of research in planned ways thus results can be effective.

The data which is gathered is applied by the researcher in order to do in depth analysis by
collecting data with the help of secondary sources. This is the most vital factors of research
which is linked with research person so he can move towards the right path by collecting data
and information from various sources which are available in the economy. In this part
decisions have been carried out by analysing the views which are given by investigators and
authors.
Analysing growth of digital technology in modern world:
In this modern world people are living very much busy life thus they are mostly
focused towards their personal life. The technological factors have greatly affected
performance of firms in both positive and negative ways. According to views of Shultz and
Adams, (2012) technological are valuable as they are giving ideas about how working will be
executed effectively in order to achieve success in their operations. Digital Technologies
have enhanced the overall sales and profitability index of firms as customers are aware about
the products which are sold by firm. Digitalization has resulted in proper knowledge about
the new products which are available at market place. Ideas are developed about how skills of
employees can be enhanced at work places and these can make organisation grow in specific
areas. Effectiveness of technologies are evaluated below as:
Maximising Knowledge Level: There are various tools and techniques used by
individuals in order to keep their life busy and enhance their present knowledge. The
development of electronic gadgets have made life of persons more comfort and reliable.
Internet has people to stay connected with one another and share their knowledge all around
the globe. They can easily get data on those topic on which have they interest to know new
things.
Ave time and cost: The innovation of technologies have helped people in order to
save their precious time and cost which they would have wasted on availing their basic needs
and desires. The online websites have helped customers to buy products in one click thus
their time is preserved of going to stores and then buying the products.
Identifying tools by which performance of business can be enhanced:
From the views of Ford, (2014) it can be evaluated that major aims of firms is linked
with making plans in order to enhance their sales and profitability ratios. This can be
achieved if performances of business are enhanced. Firms are more focused towards

establishing their strong images at market places as it helps them to gain competitive
advantages. There are different elements which are adopted by business in order to enhance
performances of organisations which are evaluated below as:
Enhancement in tools and techniques: Each firms are focused on adopting new tools
and techniques which are valuable in order to enhance performances of employees thus their
productivity and profitability factors can be easily enhanced. Thus employees are using their
skills in order to perform all their operations in effective ways.
Recruitment and selection: The main aims of each business organisation is related
with hiring talented employees who have skills and capabilities in order to achieve all the
targets which have been allotted to them. Telecom plus are running their business operations
on smaller scales and they have made plans according to which they will select the
employees for their business operations.
Performance Management: The sole responsibilities of managers at work place are
linked with monitoring performance of each individual who are working hard in order to
achieve all their goals. The performances of employees can be measured if they are making
comparison with other workers according to their past year performances.
Evaluating impact of digital technologies on Telecom Plus:
Technological advancement helps management to use appropriate techniques and
equipment’s to deliver creative and innovative products and services to people. Digital technology is
tactic which helps firm to enhance capabilities of subordinates. Employees create new and distinct
ideas which are implemented in system to provide unique things to customers. Telecom Plus is firm
which provides various services that is electricity, broadband, land-line, gas and mobile to public and
organisation. For providing these services, digital technologies help manager to deliver quality and
quick facilities to customers. Along this, organisation is even able to establish competitive advantage
and attract large number of people by providing them good network. Thus, these are various impact of
digital technology which are as follows:
Enhance sales and revenue: Telecom Plus uses digital technologies which define that customers get
good connectivity and services that is electricity, broadband. This helps firm to have adequate
customer base and attract large number of people to increase sales volume and profitability.
Increase innovation: Employees uses digital technologies and constructs unique ideas which are
implemented in system to provide creative facilities and services to customers. Telecom Plus uses
quality technologies which help firm to provide fast and adequate connectivity of mobile, electricity
and internet to customers.

The firms had to focus on designing plans and structures according to change in
business environment. According to views of Moser, (2012) there have been great changes in
business due to innovation in technologies and digitalisation. This factors have made easy
understanding of various factors thus stakeholders can perform all their business operations in
effective and planned ways. Digital technologies were valuable in order to enhance
performance of Telecom Plus which are evaluated below as:
It have made improvement in enhancing business operations, consistency and
flexibility in offering quality products to their customers.
It is valuable in order to keep record of clients
All the tasks are executed in desired time frames by which organisation can achieve
success in their operations.
The cost factors of producing different goods are secured in manufacturing firms.
It had made easy communication between buyers and sellers.
Employees can enhanced their knowledge level as they are using new technologies in
order to perform their business operations.
Digital technologies have given opportunities to firms in order to enhance their market
shares by developing innovative ideas for manufacturing their goods thus gaining competitive
advantages.
Tools by which firms can enhance their performance in order to achieve competitive gains
The main aims of business is linked with achieving target customers who will buy
their goods thus enhancing their sales and profitability ratios. The products which are offered
by firms should easily satisfy needs and wants of all their customers in order to gain trust.
The taste and preferences of customers are always changing by nature according to trends
which are arising at market places. The different ways by which performance of organisation
can be improved thus achieving competitive gains are evaluated below as:
Timely and effective services to customers: The main aims of each business is related
with satisfying customers by giving them quick response. Firms are offering online products
to customers thus their time and cost factor can be saved.