Analysis of ICT Adoption and E-commerce Impact on SMEs

The assignment is based on a comprehensive review of existing research on the impact of Information and Communication Technologies (ICT) adoption and e-commerce on Small and Medium-sized Enterprises (SMEs). The document covers various aspects, including the effects of ICT on SME performance, business model dynamics, and entrepreneurship growth. It also touches on digital economy and tourism impacts, as well as the role of social media in business communication among SMEs. The analysis is based on a thorough examination of empirical studies and literature reviews from reputable sources.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Research proposal which clear define question with hypothesis and literature review.........1
P2 Research method with primary and secondary sources of information.................................3
TASK 2............................................................................................................................................5
P3 Conduct primary and secondary by having an use of method and techniques......................5
P4 Apply accurate tools and research findings and data.............................................................6
TASK 3..........................................................................................................................................10
P5 Communicative research outcomes are done in appropriate manner with intended
audience.....................................................................................................................................10
TASK 4..........................................................................................................................................10
P6 Reflection of effectiveness of research method and techniques..........................................10
P7 Determine alternate research methodologies for the project...............................................11
TASK.............................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
Research is crucial part for every kind of business whether it is at large or small scale.
Basically it is required to conduct and research to collect the needed and important information
from market which is appropriate for producing strategy and decision in proper way, so that
perfect result and outcome can be accomplished (Alshamaila, Papagiannidis and Li, 2013).
Report is based on “Impact of digital technology on Business activity in scenario of Eden
Training Solution Limited. Therefore, digital technology is that which is having an great impact
on business activity of small company as this help them to gain growth and bring innovation in
there services in great way. Even though, aims and objectives also get framed and analysed with
the critical aspect of various authors in organising with literature reviews. Moreover, by
collecting various information from market can result into having an appropriate judgement that
do help in carrying down with the analyses and interpretation as well.
P1 Research proposal which clear define question with hypothesis and literature review.
This report is based on Eden Training Solution Limited who is looking forward to
introduce and having an implementation of digital technology in there business for having an
effective and better result which can be managed. Firm provide there services related to training
to various clients like- team leading, customer service, fitness and social media qualification.
Hence, digital technology is used by company to cover the large market and can let know people
about there firm (form of Advertisement). Even though the entity manages to conduct research to
gather information related to how many people and entities are there who needs an proper
training so that effectively work can be done accordingly (Apulu, Latham and Moreton, 2011.
Each and every project needs to consider few of the target which needs to be attained by the
company in better way. Although the Eden Training Limited is thinking to use the digital
technology to bring effectiveness in there activities and make firm to earn higher profits too.
Topic:- “Impact of digital technology on business activity”. A case study on Eden Training
Solution Limited.
Aims and objectives:
Every organization and industry who is in market having some aims and objectives for
which they work hard and try to attain those in great way.

Objectives:
 To analyse the impact of digital technology on business performance.
 To determine changes in services of firm after implementation of technology.
 To analyse impact of digital technology on profit of firm.
Objectives are those for which company do formulate many plans and procedures so that
they can accomplish same in effective way and goals with objectives can be attained in proper
way (Awa, Ojiabo and Emecheta, 2015). Objectives thus help in bringing up the questions for
research and help firm to collect accurate data with information so that better decision can be
attained.
Research Questions:
 What is the impact of digital technology on business performance?
 What changes could be there on services of firm after having an implementation of
technology?
 What impact would be there on profit after implementing digital technology?
Basically, all these aspects needs to be considered by organization so that effective
research can be conducted and firm can gain competitive advantage in market. Even though, it is
required by entity to collect needed information related to questions so that proper working can
be seen in better way. Hence, literature review is required to be there so that an specific
information by different authors can be gained in better and effective way too.
a.) Impact of digital technology on business performance.
Every organization in market is established to earn money and it is being considered as
the main objective of companies. In earlier times use of digital technology was not there but in
today's scenario use of technology is there for every kind of activity which do help in enhancing
the business activity in great way. Eden Training Solution has used mobile and digital
technology to cover large market and to bring effectiveness in firm performance, so that entity
can lead to accomplish there goals and objectives in huge manner. If modern equipments are
used in innovative and creative manner then company can gain an competitive advantage in
market too.
In contrary to this Miranda Brookins says that technology is such which also bring up
various thing in organization that help to complete the task and activity in perfect and in within
time period too. Even though the use of digital technology is that which leads to have an instant

connections with direct ultimate customers, also leads to have an flexible environment and help
in sharing and collaboration in effective way too. As, all such aspect make firm to perform in
great way and to earn higher income as well.
b.) Changes in services after having implementation of digital technology.
Digital technology is used by company to bring innovation and creativity in there
activities, Eden training solution firm has used digital technology to bring effectiveness in there
service as mainly they deal in with providing training to different clients in regards to team
leading, fitness and social sites etc. Moreover, having changes in services like bringing
innovation and creativity in proper manner so that they can satisfy clients needs and demands in
perfect way. Even though with the help of such firm can also provide an offers with services so
that they can attract large number of people in perfect way as well.
According to Tony D’Emidio, says that digital technology is helping in collecting
important data and information which do help in creating the innovation in services to satisfy
clients needs and wants. For having such, it is required that company should focus on the
customer and clients needs even not over there own internal processes as well. Hence, author
says environment in changing on daily basis and many firm is there who bring in imaginations
while having struggling to adopt the more digital in competitive world. Basically, all such
scenario is that which do help in attaining the goals and objectives in great way.
c.) Impact on profit after implementing digital technology.
According to Baines, Lightfoot and Smart says that, digital technology is such which do
help every company to earn higher income and profit as well, even though modern equipment is
that which do help in bringing the effective working and also leads to complete the working on
time and leads to increase in productivity as well that make them to attain the goals and objective
in great way . Basically, implementing digital technology is that which do help management and
leaders to bring in effective policy and procedures for employees in organization so that they can
work in right direction so that quality services can be provided to customer and client as
accomplishment of target and earning higher profit can be attained.
P2 Research method with primary and secondary sources of information.
Research methodology also describe for using some other method in better way with the
appropriate outcome which can be gained. Different methods are there which do include project
of Eden Training solution and some of those are as follows:

 Qualitative research method: It is such which do help in collecting, interpret and also
lead to analyse accurate and effective frame (Bayo-Moriones, Billón and Lera-López,
2013). It is considered as collecting data and select the needed one so that gain could be
promoted in right context. They are considered as exploratory in frame which do consider
in open minded. Although, random sampling frame is descriptive approach and
exploratory consideration in beneficial result.
 Quantitative method: It is such which is based on some numerical figures which do
support in gaining an also provide some best and suitable outcome. It is considered as
gaining in future oriented result in making valid with suitable comparison. Normally.
Having an mathematical model, approaches and hypothesis for having an particular
concept in order to maintain great outcomes. Primary and secondary sources of data is
such which can easily apply by quantitative research method.
 Primary method: It is such that include primary method of study where all the
questionnaire survey do take place and also define, clarify raw information too. Primary
data also facilitate in order to derive some beneficial outcome in nature with frame view
having an personal interaction with many respondents.
 Secondary method: Basically, other aspects are those which consider the time of project
with secondary source of information (Burns, 2016). It is such which do include the
books and journals under which responses of various authors do get included and used. It
do help in making assumptions in effective way.
 Sampling: For conducting an survey, sample size is such which do play in having an
important role in having an project which is used to get organise in better way. Sample
size is such which needs to be selected with study and has to make it easy and
appropriate. Basically, different kind of sample size is such which needs to get evaluate
random sampling, cluster sampling etc. even though for this sample size is taken as 20
which is selected on basis of random sampling frame. It is such which could gain better
and signified outcome for having an enhancement that could become possible in better
way.

TASK 2
P3 Conduct primary and secondary by having an use of method and techniques.
Primary and Secondary data collection is not having an easy task which also include
certain type of aspects and attribute as well in great way. Thus, Eden Training solution is that
company under which techniques and tools are better and having an efficient outcome which do
estimate as well. A survey was done in market with the help of questionnaire and randomly 20
respondent was attained and taken feedback from them.
Questionnaire
Name:
Address:
Gender:
Email Id:
1.) Do digital technology is considered as important for effectiveness and earning profits?
 Yes.
 No.
2.) Is Eden Training is spending huge amount on digital technology?
 Agree
 Disagree
3.) Eden passed in brining innovation and creativity in services using technology?
 Yes
 No
4.) Digital Technology helped Eden training to expand there business?
 Yes
 No
 May Be
5.) Is digital technology has helped in having effective relation in between customer and
company?

 Yes
 No
6.) Better competitive advantage is attained from market in right context?
 Yes
 No
7.) Any recommendation?
…......................................................................................................................................................
.................................................................................................,,
P4 Apply accurate tools and research findings and data.
Theme 1:
1.) Do digital technology is considered as
important for effectiveness and earning
profits?
Observation
 Yes. 18
 No. 2
Interpretation: Digital technology is considered as the main thing for having an effectiveness
and earning by firm. Entity needed to collect information for the same and result for such was
like out of 20 people 18 individual said that Yes technology is important for having earn of
profits as well. Apart from such 2 person said that No Eden has not considered digital technology
important for them.
18
2
Yes.
No.

Theme 2:
2.) Is Eden Training is spending huge
amount on digital technology?
Observation
 Agree 15
 Disagree 5
Interpretation: Many Company are there who spend a large amount on digital technology and
Eden wanted to know that whether they are doing such or not. Out of 20 people around 15
individuals said that they are Agree that firm is spending a good amount of money on firm and
apart from such 5 individual said that they are disagree as firm is not spending a huge amount on
digital technology.
Theme 3:
3.) Eden passed in brining innovation and
creativity in services using technology?
Observation
 Yes 12
 No 8
Interpretation: Many firm bring innovation and creativity in there services, even though firm
wanted to gather information related to this only and out of 20 people a group of 12 person said
that Yes they passed in bringing an innovation and creativity in there service and somewhere
15
5
Agree
Disagree

client are satisfied with this and apart from such 8 individual person said that no entity failed in
bringing innovation and creativity in right context.
Theme 4:
4.) Digital Technology helped Eden training
to expand there business?
Observation
 Yes 11
 No 5
 May Be 4
Interpretation: Every firm wants to expand its business and Eden training also leads for same
and it is required by firm to collect information related to this only and outcome was like Out of
20 people 11 individuals said that Yes digital technology can help them to expand there business
in great way and other group of 5 person said that digital technology will not help them to come
up and remaining 4 person said that may or may be not Eden training can expand there business.
12
8
Yes
No
11
5
4
Yes
No
May Be

Theme 5:
5.) Is digital technology has helped in having
effective relation in between customer and
company?
Observation
 Yes 16
 No 4
Interpretation: Eden training solution is that company who wants to make an perfect relation in
between customer and them for such the result from was as out of 20 people 16 person was like
saying as Yes digital technology does help them to have an perfect relation between those. Apart
from such 4 individual people were there who said that No effective relation are being made by
them in great way.
Theme 6:
6.) Better competitive advantage is attained
from market in right format?
Observation
 Yes 13
 No 7
16
4
Yes
No

Interpretation: Eden Training limited is having an better strategy for competitive advantage in
market. It was required by them to know this specifically and after survey the result is out of 20
people around 13 individuals were there who said that Yes digital technology is helping them to
have an competitive advantage in market and apart from such 7 person were there who said No
digital technology does made firm to attain an competitive advantage in right format too.
TASK 3
P5 Communicative research outcomes are done in appropriate manner with intended audience.
TASK 4
P6 Reflection of effectiveness of research method and techniques.
Research approaches and techniques are those which is considered as the beneficial
attribute of project which is having an facilitation and also support in having an suitable outcome
in frame too. Moreover, digital technology implications are such which gain growth and
efficiency in working. Basically, different kind of method are such which could be utilised in
project which do define and signify such as:
Qualitative method: I analysed that qualitative data is something which is based on
quality standard that do develop in having evaluation of better and effective outcome is there.
Qualitative method enable me to understand some appropriate standard of outcome as beneficial
thing and attribute could be drawn is there in managerial frame too.
Quantitative method: Approach is such which is being estimated by me in order to have
an maintenance and efficiency in result with quantitative way. Therefore, different kind of thing
is such which do include various thing in project that needs to be understand by me properly.
Basically, approach is being considered as beneficial in concluding better and proper outcome
13
7
Yes
No

from project. Henceforth, is such which would result in defining an better and in supportive way
so effectiveness and efficiency could be there and reflected in right and signified frame.
Collection method: I have analysed that there are different kind of data collection tool is
there which do facilitate in gathering data and circulate information in proper way. Basically,
there are only two methods which has come out as primary and secondary data. These two
methods are there which help in collecting accurate data which could help in attaining goals and
objectives in perfect way.
Sampling: It is such in which randomly various people is being picked up and leads to
have an outline that also deal in with having an objectives accommodating trademark which
could be pulled in indicated way. This is that which do enhance and reinforce in enlarging
suitability and capability in having an wander through choosing a better result which can could
be put up. Examination is having an certain number of layout is be like having an group testing,
self assertive etc. I have used proper strategy and thing which revamp abilities of association in
better outline format.
P7 Determine alternate research methodologies for the project.
Research Strategies are considered as the study which needs to have an evaluation in
better way and in decided way too. Such examination is be like having an requirement in
appropriate manner with the goals for better even in productive manner (Dai, 2010). Different
and various strategies and decision are there which is being used in drawing a better and implied
result in nature of casting with other goals that have an quality drawn as well.
Basically, elective strategy is having an standard for where the social examination is must
in great way. At the last point when having an venture characterize and also decide with culture
of having an viewpoint in right format and that aids in point odds of having an determination
with helpful and appropriate pick which could be improved in better way. Basically, it will lead
to have an investigation with statistical data and having an data points with having an goal that
decide destination and point of thing could be satisfied in proper way. It is such that having an
investigation of statistical data point with having an goal which do decide some destination point
could be done. Investigation, of internet managing an account and also customer loyalty that also
incorporate perspectives in right context and having an characterise model of working in right
way too (Cavalcante, Kesting and Ulhøi, 2011). Hence, research methodologies are such which

is used by company to have an appropriate research in market, and such thing also make them to
earn higher profit and lead to attain the goals and objectives in great way.

REFERENCES
Books and Journals
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