The Impact of Social Media Technique on Performance of Tourism Industry
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Added on 2021-02-18
The Impact of Social Media Technique on Performance of Tourism Industry
Added on 2021-02-18
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Table of ContentsTITLE:.............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Research Aim and Rationale............................................................................................11.2 Research Questions..........................................................................................................11.3 Research Objectives.........................................................................................................11.4 Significance......................................................................................................................2of the Research......................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Introduction of Literature Review....................................................................................32.2 Main Body........................................................................................................................32.3...........................................................................................................................................5Conclusion of Literature Review...........................................................................................5CHAPTER 3: METHODOLOGY...................................................................................................63.1 Research Philosophy........................................................................................................63.2 Research Approach...........................................................................................................63.3 Research Strategy/Methods..............................................................................................63.4 Research Instrument/Tools...............................................................................................63.5 Sampling...........................................................................................................................73.5.1 Identifying Population and............................................................................................7Research Site.........................................................................................................................73.5.2 Sampling Strategy.........................................................................................................73.6 Time horizon....................................................................................................................83.7 Ethical Implications..........................................................................................................9CHAPTER 4: FINDINGS.............................................................................................................10Data analysis.........................................................................................................................10CHAPTER 5: DISCUSSION.........................................................................................................12Data interpretation................................................................................................................12CHAPTER 6: CONCLUSION, RECOMMENDATIOS AND IMPLICATIONS FOR FUTURERESEARCH...................................................................................................................................20
Conclusion............................................................................................................................20Recommendations................................................................................................................21Implications for future research............................................................................................21REFERENCES..............................................................................................................................22
TITLE:“To understand the impact of social media technique on performance of tourismindustry.”CHAPTER 1: INTRODUCTION1.1 Research Aim and RationaleAim of this research is:“To understand the impact of social media technique on performance of tourism industry.”Rationale of this research is to understand impact of social media on performance ofassociation. These days there are different social media techniques which helps to conductoperations in effective and efficient manner. With conducting this research, it is easy forresearcher to analyse influence of social media tools (Ainin and et. al., 2015). Researcher hasinterest area in social media, so he will performance this research with more innovative andcollect relevant data which makes research authentic. Social media is vast area for research topic,so it is easy to conduct research with investigation of different sources. 1.2 Research QuestionsWhat types of social media can have a favourable impact on the tourism industry?What are the impacts of social media on the business performance of tourism industry?What are the challenges that the tourism industry is facing to use social media?What are the recommendations for improving the impact of social media in the industry?1.3 Research ObjectivesTo identify types of social media that can have a favourable impact on the tourism industry.To identify the impact of social media on the business performance of tourism industry.To understand the challenges that the tourism industry is facing to use social media.To provide a proper recommendation for improving the impact of social media in the industry.1.4 Significance of the ResearchSignificance of this research is to understand role of social media platform in order togain changes which are taking place in external environment. These days, there is more1
emphasise on use of social media techniques, so with this research knowledge about it can beanalysed. It is easy for reader to interpret the influence of social media technology on operationsand growth prospects of association. Tourism industry is vast so there is more scope of usingsocial media technique which is studied under it (Alalwan, 2018). 2
CHAPTER 2: LITERATURE REVIEW2.1 Introduction of Literature ReviewLiterature review is the detail description about aims and objectives which are selectedby researcher related to research topic. Literature review is the form of collecting secondary data.Literature review is collected with the help of various author's point in books, journals,magazines, etc. which makes collected information authentic and relevant. In this research, there is discussion about impact of social media on performance oftourism industry. In this section of literature review, there is discussion about various types ofsocial media technology through which favourable impact can be achieved, identify impact ofsocial media sites on performance of association, challenges faced by tourism industry inimplementing social media technology and last it discusses about some recommendationsthrough which positive impact can be achieved (Baker, 2012). 2.2 Main BodyTypes of social media that can have a favourable impact on the tourism industryAccording to Dounia Senouci, 2019, in the tourism industry there are mainly two socialmedia platforms which is mostly effective if uses properly i.e., Facebook, Twitter and Instagram.Facebook has more than 1.55 billion users who uses this services on a regular basis. The mainadvantage of using this approach is that it assist potential customers to aware about the placesthat could be visited in the future to explore it. For instance, if a hotel uploads photograph oftheir hotel then it automatically motivates other people to visit that place as the beauty of thepicture attracts people to visit places which leads to higher revenue in the industry. Apart fromthis, twitter role is different as compare to Facebook. According to survey, 37% of the peoplewill purchase from the brand they follow in the platform. Main motto of using twitter is to makethe customer experience engagement so that they would transom into loyal customers. Forinstance, if any customer is having any problem with the reservation of hotel, then they candirectly tweet to the owner or hotel handler so that it would be resolve in less period of time. Atlast, Instagram is a tool of sharing photos with the public so that they can also check the liveupdates of the person customers are following (Coelho, Oliveira and Almeida, 2016). By usingInstagram, hotel can share their premises photos or customer experience so that they caninfluence other people to visit that places. So it can be said that social media assist tourism3
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