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Impact of Globalisation on Business Activity - Marks and Spencer

   

Added on  2021-01-01

16 Pages3321 Words369 Views
RESEARCHPROJECT

Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................4Overview of research..............................................................................................................4Significance of research.........................................................................................................4Research Aim.........................................................................................................................4Research objectives................................................................................................................5Research question...................................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................5Concept of globalisation.........................................................................................................5Issues and challenges of globalisation....................................................................................6Impact of globalisation on business activities within marks and Spencer.............................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7Type of research.....................................................................................................................7Research approach..................................................................................................................7Data sampling.........................................................................................................................8Data analysis...........................................................................................................................8Ethical consideration..............................................................................................................8CHAPTER 4: DATA ANALYSIS..................................................................................................8CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................14Conclusion............................................................................................................................14Recommendation..................................................................................................................15CHAPTER 6: PERSONAL REFLECTION STATEMENT.........................................................15Reflection.............................................................................................................................15REFERENCES..............................................................................................................................16

TITLE:“To determine the impact of globalisation on business activity”. A study on Marks andSpencer. CHAPTER 1: INTRODUCTIONOverview of researchGlobalisation is the procedure of combining and integrating among people, organisationand government in all over the world. It has grown due to advances in communication andtransportation technology. With the enhancement in international interactions come so thegrowth of global trade, ideas and culture. It is force that shapes and formed contemporary worldthat will directly affects on business, environment and society. Along with this, this is leadtowards enhancing competition level (Audretsch and Belitski, 2017). This competition can berelated with goods and services cost, price and price, target market, technological adaptation andquick decision making process by an organisation. This research report is based on Marks andSpencer which is international retail company and it is situated in United kingdom. Along withthis, understand the impact of globalisation on business activities and conduct data analysis foranalysing respondents views and perceptions. Significance of researchIt is important for determining research aims and objectives so that they identify thereason behind smoothly running of business operations in the market place. Research has itsspecial significance in order to resolve different planning and operational issues of businessconcern. Market research is the investigation of structure and development of whole marketwhich main purpose is to formulate effective policies or strategies for purchasing, selling andproducing goods and services (Deichmann, Goyal and Mishra, 2016). In this, the main purposeof research is to gain accurate knowledge and information regarding specific topic in bettermanner. Research AimAim:“To analyse the implications of globalisation on marketing activities of an organisationoperating in UK. A study on Marks and Spencer”.

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