Research Aim & Objectives Aim:To assess the impact of green tourism on tourist decision making while booking holiday – a case study on Thomas Cook, UK To analyse the importance of green tourism for Thomas Cook , UK To evaluate the relation between green tourism and tourist decision making in Thomas Cook while booking holiday To identify the advantages of green tourism for Thomas Cook, UK To recommend different ways other than green tourism that Thomas Cook can use for influencing decision making of tourists
Validity of Methodology It states about the authenticity of information and the extent to which methods and techniques of research can be applied by the scholar so that most effectual results can be gained. It can be said that if data will be valid then it means that the most suitable information has been accumulated by the researcher on assessing the impact of green tourism on tourist decision making while booking holiday offered by Thomas Cook, UK.
Theme 1:There is strong relationship in between green tourism and tourist decision making while booking holiday. Yes No 051015202530 No. of respondents
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Theme 2:For rendering high level of satisfaction to tourists, adopting green tourism practices is important for Thomas Cook, UK. Strongly disagree Disagree Neutral Agree Strongly agree 024681012 No. of respondents
Theme 3: Thomas Cook is running its business in an environmentally responsible manner. Yes No 0510152025 No. of respondents
Theme 4: In order to sustain in the long run, green tourism is highly important for Thomas Cook, UK. Strongly disagree Disagree Neutral Agree Strongly agree 024681012141618 No. of respondents
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Theme 5: Green tourism practices influences decision of tourists the most while booking holiday offered by Thomas Cook, UK. Green tourism practices Offers on packages Prices of services Discount 02468101214 No. of respondents
Theme 6: Improved relationship with tourists is the major benefit that Thomas Cook can have by implementing green tourism. Reduction in costs Reduced negative impacts on society Increased employee’s satisfaction Improved relationship with tourists 02468101214 No. of respondents
Theme 7: Employees of Thomas Cook are offering services in an eco-friendly manner. Yes No 051015202530 No. of respondents
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Theme 8: Improved green tourism practices will lead to increased customer base of Thomas Cook. Strongly disagree Disagree Neutral Agree Strongly agree 02468101214 No. of respondents
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