Research Project on Implications of Digital Technologies on SME's
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Added on 2020-06-05
Research Project on Implications of Digital Technologies on SME's
Added on 2020-06-05
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Research Project
Table of ContentsTITLE: ............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Produce a research proposal...................................................................................................1P2 Appropriate research methods...............................................................................................4TASK 2............................................................................................................................................5P3 Conduct primary and secondary research using appropriate methods...................................5P4 Analytical tools to analyse research finding and data............................................................6TASK 3............................................................................................................................................9P5 Communicate research outcomes..........................................................................................9TASK 4............................................................................................................................................9P6 Reflect on the effectiveness of research methods..................................................................9P7 Consider alternative research methodologies......................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
TITLE: “The implications of digital technologies on SME’s” INTRODUCTIONDigital technology define that term which enhancing at rapid manner in current scenarioand people are interested to used it. There are various changes which has been develop throughby digitization in all over the world so company are capable for communicating with customersregarding services and services by different channels. In addition to this, revolution of socialmedia is very useful for organization in order for attaining and retaining buyers for long timeperiod. This report is based on 4Com which is small company that are dealing intelecommunication and provide services to their clients (Hajli, 2015). Along with this, the reportis stated effective research aims and objectives that are necessary for identifying solution ofspecific issue. For effective understanding on this topic, a literature review has been developed inwhich different scholars and authors are given their views regarding specific topic. Therefore,researcher can also used secondary and primary data for get effective data or information inbetter manner. Research Aim - “To determine the implication of social media on small business enterprise. Acase study on 4Com”. Research objectives:To evaluate the importance of social media in small business enterpriseTo examine the effect of social media marketing on merchandising industryTo determine the development of customer satisfaction while execution of digitaltechnology in 4Com companyResearch Question:What is the importance of social media in small business enterprise?How to examine the effect of social media marketing on merchandising industry?What is development of customer satisfaction while execution of digital technology in4Com company?1
TASK 1P1 Produce a research proposalIt is present research which are conducting for analyzing the impact of social media sitesto increasing customer satisfaction level. In current time period, different methods of socialmedia such as Facebook, Instagram, google, Facebook, twitter, etc. which is vastly increasing.Along with this, social media has providing number of opportunities for enhancing companygrowth or success in which they are established proper business models. Online social medianetworks are also called as appropriate methods that assist in promoting new gods or services inthe large market place (Piercy, 2016). With the help of digitalisation, retailing industry is increasing day by day, so firm requireto change their current marketing strategies and using social media channels which help inattracting large number of customers. Along with this, social media assist in developing effectivemarketing platform for making strong customers relationship in better manner. Most of theretailing company which are used social media campaigns for attracting number of customersand enhancing brand loyalty. 4Com is the small organization which is selected for this research project and it is dealingin telecommunication and serve services to their clients. (Dessart, Veloutsou and Morgan-Thomas, 2015). The firm has adopt various social media sites so this will increasing theircustomers base and also help in satisfying their desired needs and wants in best possible manner. Critical Review – It is that chapter which review certain related literature published thathas been developed on subject of specific study. Along with this, it will assist readers forintroducing concept of competitive strategy, challenges, social media while implementation ofsocial media technology. Importance of social media in small business enterpriseSmall business enterprise are determined as one of the major key to the improvement andprogress of such community (Coombs, 2014). The importance of social media in growingbusiness at speed manner. In current time period, there are numerous of people who are usingsocial media sites for aware about latest services of company introduced in large market place.For successful business organization, each business require to leverage social media channels inbest possible manner. Along with this, social media is very compelling method when it come forgrowing specific brand awareness. Most of the chief marketing officers agree that social media2
has directly impact on brand awareness. Apart from this, there are three social media channelsuch as Facebook, YouTube, Instagram which enhancing awareness among customers. In anorganization, social media help in generating high income and revenue by gaining attention oflarge number of customers. Mainly small business enterprise need to adopt social media channelthrough this they can easily promoting their new telecommute services detail in this site forattracting number of customers. Effect of social media marketing on merchandising industryAccording to the view of Chollet, Géraudel and Mothe, 2014 social media is also knownas group of different sites has develop where various people from several place can discuss theiropinions and views regarding company services at one place. In current time period, retailingindustry is developing day by day because of globalization so company can adopting varioustypes of social media channels that includes Facebook, LinkedIn, twitter, Instagram, etc. due tothis they can improve their brand value and take effective market position. Such networking sitesare appropriate for retaining their customers regarding purchasing company services on dailybasis. Most of the people contain the buying funnel, so the higher lifetime value and companycontribution is related to corporate profitability. Along with this, it will assist people to transfertheir loyalty by single click on sites at international market place. In this, acquisition of socialmedia aid in committing and engaging people towards brand so this will develop strong relationwith their customers towards business corporations. Development of customer satisfaction while execution of digital technology in 4Com companyThere are different types of digital promotional strategies and methods such as virtualmarketing, day per click advertisement, search engine optimisation, public relation and socialmedia so that they can easily attaining with desired customers for long period of time. On theother hand, it is very important for 4Com company is to execute digital methods and techniqueswhich support in enhancing customer trust and loyalty (Fernie, Fernie and Moore, 2015). Alongwith this, such methods or tools can be implemented so it will contribute in gaining highcompetitive edge as if company manager take effective feedbacks or reviews on customersregarding specific telecommunication services So this will assist in making unique services thatare fully satisfy their needs and demand in better manner. Moreover, they are achievingmaximum number of customer satisfaction so they require to alter their strategies and methods3
and make them capable for satisfy with such requirements. In 4Com organisation, customerneeds are fully satisfied if firm provide high quality based services or facilities to their buyers inall over the world. P2 Appropriate research methodsResearch methodology is the collection of required information and data that arenecessary for develop investigation on different topic (Kozlowski, Searcy and Bardecki, 2015).At the time of completing research project, there has been made different research methodologiesthat are explained as follows:Quantitative research – This is one of the major appropriate method that is used byinvestigation with keeping in mind of end goal for acquiring positive results of research.In addition to this, qualitative research is totally based on gaining value added and correctdata and information on particular area so they will get required results or outcomes. Theidea of such judgement is subjective and finding are more exploratory which is basedupon statistical manner. There are different forms of methods which can be used inqualitative research such as sampling, online surveys, questionnaire, online polling, etc. Quantitative research – This is that type of investigation which are getting for gainingmore numerical and mathematical form. Along with this, quantitative research can usedfor gaining high level data and information so through this researcher can developdifferent sorts in proper way. In such method, investigator distribute mathematicalapproach and theories which has been relate quality under various questions. Thetemplate should be objective, evaluated, elaborated and many a times, investigational innature (Andrews and et. al., 2016). Sampling – This is that process which can be used for develop statistical analysis thatrequired for observation to determined on the basis of number of people in better manner.In this report, probabilistic method of sampling is used for developing and makingappropriate conclusion regarding research report. The sample size is 30 respondents inwhich regular people are gives their views and opinions about 4Com company's facilitiesand services. 4
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