Data Interpretation in CSR Activities: A Case Study on Volkswagen

This presentation focuses on the data interpretation of CSR activities in Volkswagen. It explores the impact of CSR activities on companies' growth, the company itself, various products, and ethical aspects. The aim is to implement CSR activities for sustainable objectives.

Research Project
(Data Interpretation)

Table Of Contents
• Introduction
• Research Aim
• Data Interpretation
• References

Introduction
In order to conduct the research, there are various kinds of
methods which are being utilised for enabling and
supporting the factors and other various kind of elements.
Volkswagen is the company who has unique structure and
thus they applied Corporate Social Responsibilities
activities within their procedure along with activities and
surveys.

Research Aim
Aims: To implement CSR activities in the organization to
achieve sustainable objective: A case study on Volkswagen.
There are various kind of CSR activities which are being
implement by Volkswagen for gaining attention of
customers. Company mainly focuses upon applying those
kind of activities so that their level of reputation can
mainly increase.

Data Interpretation
A very important part of every research is analysis of
various information which gather from diverse number of
sources. It is essential for business and association to take
appropriate actions on the basis of data interpretation .

Theme 1: CSR activities for companies
growth
Yes No
0
5
10
15
20
25
30
35
35
15 Column B
Q 1) Does CSR activities are beneficial for
companies growth?
Frequency
Yes 35
No 15

Theme 2: Impact of CSR activities on the
company
Q 2) What is the impact of CSR activities on the
company?
Frequency
Growth 45
Attracting customers 5
Agree Disagree
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 3:Impact of CSR activities on
various products
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B
Q 3) What is the impact of CSR activities on various
products provided by company?
Frequency
Positive 40
Negative 10

Theme 4: Carrying out CSR activities
Q 4) What are the major sources needed to carry
out CSR activities?
Frequency
Funds 35
Employees 15
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Theme 5:CSR activities are being implement by
Volkswagen
Child Education
Serving one meal to poor individuals
Job opportunity
Poverty reduction
0
5
10
15
20
25 22
8
14
6
Column B
Q 5) What kind of CSR activities are being implement
by Volkswagen for gaining attention of customers?
Frequency
Child Education 22
Serving one meal to poor individuals 8
Job opportunity 14
Poverty reduction 6

Theme 6:Ethical aspects of Volkswagen
Q6) As per your opinion, are ethical aspects of
Volkswagen are satisfactory?
Frequency
Satisfied 38
Dissatisfied 12
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Theme 7:Positive attribute towards business
Satisfied Dissatisfied
0
5
10
15
20
25
30
35
40
38
12
Column B
Q7) Do you think this will reflect positive attribute
towards business and its working?
Frequency
Yes 38
No 12

References
• Lin, A. and Chen, N.C., 2012. Cloud computing as an
innovation: Percepetion, attitude, and adoption.
International Journal of Information Management.
32(6). pp.533-540.
• Shang, S.S., 2012. Dual strategy for managing user
resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-
925.
• Smith, A.D., 2011. Successfully managing
manufacturing supplier integration and procurement
issues: case studies in recessionary environments.
International Journal of Procurement Management.
4(2). pp.121-138.

THANK YOU