Impact of Electronic Commerce on Marketing and Selling Activities of Business: A Case Study on Marks and Spencer

This presentation assesses the impact of electronic commerce on marketing and selling activities of business, with a case study on Marks and Spencer. It explores the implications of digital technology on organizational functions and evaluates the benefits and limitations of e-commerce on retail business.

RESEARCH PROJECT
“To assess the impact of Electronic
commerce on marketing and selling
activities of business: a case study on
Marks and Spencer”.

Aims and Objectives
Aim
“To assess the impact of Electronic commerce on marketing and selling
activities of business: a case study on Marks and Spencer”.
Objectives
•To explore implication of digital technology on organisational functions.
•To evaluate the impact of E commerce on marketing and selling activities of
Marks and Spencer.
•To determine benefits and limitation of e commerce on retailer.
Question
•Explain the implication of digital technology on organisational functions?
•How E commerce impact marketing and selling activities of Marks and
Spencer?
•What are the benefits and limitation of e commerce on retail business?

Theme 1 E-commerce is impacting on Marks and
Spencer business

Theme 2 E-commerce is affecting the marketing and
selling activities

Theme 3 Easy transaction and Easy payment method
are the advantages attained by the E-commerce

Theme 4 There are different limitation of E-commerce

Theme 5 E-commerce affects to Whole seller and
Retailer

Theme 6 E-commerce is assessed the selling activity of
business

Theme 7 Electronic commerce is the full form of E-
commerce

Theme 8 E-commerce is beneficial for the business

Theme 9 E-commerce contributes 10% in the growth of
business

Theme 10 Company is transacting through Electronic
sources

CONCLUSION
This is to conclude the current undertaken study that is carried
out to ascertain the impact of e-commerce in the marketing and
sales related activities of UK based retail organisations. For this
purpose, a renowned fashion retailer named Marks and Spencer
has been taken into consideration. It has explored the concept of
e-commerce in the promotional as well as sales related activities
of M&S with a special consideration of defining its benefits as
well as other concerning aspects. Although, on concluding the
acquired results, it has been found that e- commerce is mostly
known to have a positive impact on the businesses.

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