Research Project on Implication of Digital Technology on SMEs

Added on - 06 Jun 2020

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RESEARCH PROJECT
Table of ContentsTASK 2............................................................................................................................................1P3 Conduct primary and secondary research using appropriate methods...................................1P4 Appropriate analytical tools, analyse research findings and data.........................................3TASK 3............................................................................................................................................4P5 communication of research outcomes....................................................................................4TASK 4............................................................................................................................................8P6 Effectiveness of research methods applied for achieved research objectives........................8P7 Alternative research methodologies.......................................................................................8REFERENCES..............................................................................................................................10.......................................................................................................................................................11
TASK 2P3 Conduct primary and secondary research using appropriate methodsPrimary research is a kind of research through which researcher collects the data in abetter manner. It is prepared to meet some particular and unique requirements(Schmidt andCohen, 2013). It is kind of new research which is carried out to give answer to particularproblems. Under this includes surveys, focus groups, observations, questionnaires etc. On theother hand in secondary research data is collected with the help of books, journals, internetsources and many others. Under this research, researcher collect information and also data togather relevant and accurate information.Stages that organisations have to go through for digital transformationDigital transformation refers to profound of business transformation and also the process,activities, models andcompetencies to leverage opportunities and chances of digital technology.In order to making the business successful, each and every business firm uses digitaltechnologies in an effective manner(Anderson, 2013). Use of the digital technology providesbusiness with wealth opportunity and also choice. It is helpful in making the business and itsactivities profitable. It is a change which is associated with an application of the digitaltechnology in aspects of society of human. Under this there are six main stages are included thatA One Communication company go through for the digital transformation:Identifying transformation objectives-Under this, it is necessary for business firm todetermine its objectives of transformation. It can be related to enhancing sales, increasingproductivity, making the market share share increased. With the help of this company can givethe good experience to people(Brabham, 2013). There are some transformation objectives aregiven below:Increasing digital consumers and experience of end- user in order to make improvementin loyalty.Transform the process of business.Study technology enablers in market-In this stage, there is a need to aware aboutleverage and enablers of technology at market. Company should have knowledge about thetechnology enablers.1
Visualize future platform for digital business-The foundational enablers of technologycan utilized the assemble high- distributed and virtualised platform eco- system of the demandservices. Firm should identify about future advantages to business from digital technology.Master digital services life cycle-Under this, there is a need to determine those productsand services which need to be transform.Organize for digital business innovation-In this, it is the responsibility of managersbetter digital technology to provide better experience to people.Execute an agile journey to future platform-Under this, it is essential that firm shouldimplement the new digital technology for proving the better future outcomes to business.Implications of digital technology on SMEsOn the basis of view point ofClarkson, 2013Digital technology plays a necessary role inmaking the small business better. Digital communication and small scale business examinesadopting new technologies through small enterprises through get over from all the barriers.Digital technology is helpful in making the business process easier and also attracting the largenumber to consumers in a better manner(Apulu and Latham, 2011). Technology provides betteradvantages to people and firm can make improvement in its business process in an effective aswell as better manner. Implication of digital technology on the business can be negative and alsopositive. There are some of thepositive implicationsof digital technology on small business aregiven below:IT will be helpful in making the business process as well as activities better.Attract more consumers.Provide better experience to customer.Efficiency of business will be improved.Time will be save(Kehoe and Mateer, 2015).Negative implicationsCost of operations can be enhanced.Need to provide training to employees.Complexities can be arise.Challenges of integrating emerging technologies within organisationsEmerging technologies give the opportunities and also challenges for the businesses. Thebusiness provides the better opportunities to business such as increasing productivity of business2
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