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Research Project Assignment - Impact of Social Media on Customer Attraction in Hospitality

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Added on  2020-10-22

Research Project Assignment - Impact of Social Media on Customer Attraction in Hospitality

   Added on 2020-10-22

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RESEARCH PROJECT
Research Project Assignment - Impact of Social Media on Customer Attraction in Hospitality_1
Table of ContentsPROPOSAL ....................................................................................................................................1INTRODUCTION...........................................................................................................................1Background.................................................................................................................................1Rationale.....................................................................................................................................1Aims and objectives....................................................................................................................1Significance of research .............................................................................................................2Research structure.......................................................................................................................2LITERATURE REVIEW................................................................................................................3METHODOLOGY..........................................................................................................................5TIMELINE AND ACTIVITIES......................................................................................................6REFERENCES................................................................................................................................8
Research Project Assignment - Impact of Social Media on Customer Attraction in Hospitality_2
Research Project Assignment - Impact of Social Media on Customer Attraction in Hospitality_3
PROPOSAL INTRODUCTIONBackgroundE-commerce considers important role in growth of hospitality industry. This is because, itassists to gather major rapid changes at workplace so that high growth and profitability will beaccomplish at workplace. In this regard, customers could easily book their products and servicesanywhere in the world (Leung, Bai and Stahura, 2015). As results, it increases profitability andreduce cost of operations in hospitality sector. Furthermore, online selling of products andservices make several changes in the company which help to build more creative results anddevelop more revenue at workplace. RationaleIn the present study, there are different benefits will take place that assists to meet withaims and objectives. In this consideration, ideas and opinion will help to create global networkwith emergence internet at workplace. In Hilton hotel, there are new tools and activitiesimplemented to face challenges in company. Therefore, it is main advantages for business toascertain marketing opportunities at workplace (Kim, Lim and Brymer, 2015). Aims and objectivesAim: To analysis impact of social media on customer attraction in hospitality industry – A CaseStudy on Hilton Hotel. ObjectivesTo understand concept of social media in hospitality industry.To explore effectiveness on customer attraction in Hilton Hotel. To identify tools and techniques of social media implemented in hospitality industry.To determines ways through activities of social media which assist to develop effectiveresults. Research questionsWhat do you understand concept of social media in hospitality industry?How to explore effectiveness on customer attraction in Hilton Hotel?What are the tools and techniques of social media implemented in hospitality industry?1
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