To determine impact of generation gap on organizational culture

RESEARCH PROJECT

Table of Contents
INTRODUCTION.......................................................................................................................................2
LO1.............................................................................................................................................................2
P1 Produce a research proposal, supported by a literature review...........................................................2
P2 Research methods and conduct primary and secondary research........................................................7
REFERENCES............................................................................................................................................9

TITLE: To determine impact of generation gap on organizational culture.
INTRODUCTION
Managing cultural diversity at workplace is related to developing the cultural
competences outcomes in an ability to understand, interact and communicate with the people
across the culture. The goal of managing cultural diversity at workplace is related to developing
the effective working relationships. This research is based on the cultural diversity issue related
to generation gap at workplace. Generation gap is difference of attitude among people of the
various generations which leading to lack of understanding (Anitha and Aruna, 2016). At
workplace, generation gap is evident as seniors are tending to be work beyond traditional age for
the retirement. Mining advantages that this presents provide the company unique opportunity to
truly multidimensional. The literature review will be supported by the secondary sources of data
collection. In present research, there will be discussion about the research methods which mainly
used for collection of data and also analysis in an appropriate manner for gaining the positive
outcomes. For analysis of collected data, there will be thematic analysis techniques used through
an investigator.
LO1
P1 Produce a research proposal, supported by a literature review
Background of Research
Generation gap is related to chasm that separated through expressed through people of
two various generations. It is mainly explained differences in beliefs, opinions, actions and
working styles that exhibited through people of the young generation than older. For making the
business successful, generation gap plays a necessary role; firms should search the effective
ways to balance views of people and their requirements from various age groups. It is necessary
that business should be cognizant of fact that the changing demographics of client base
consisting typical genders of patrons which can impact business cycle. H&M is Swedish
multinational clothing organisation and known for fast fashion clothing for women, men,
children and teenagers. It was established 1947 through Stefan Persson. This company
manufactured the clothes for the all generation people. At workplace, it treats the older and