The Benefits and Challenges of Globalisation for Mummy Yum Limited

Research Proposal

Table of Contents
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of study...................................................................................................................2
Significance of study...................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Positive effect of globalisation with respect to the operation of the organisations. ...................3
Global business market affecting to the development of Mummy Yum Ltd. ............................4
Challenges that Mummy Yum Ltd faces considering globalisation. .........................................5
RESEARCH METHODOLOGY.....................................................................................................6
Types of investigation.................................................................................................................6
Research Design..........................................................................................................................6
Research approach......................................................................................................................7
Research Philosophy...................................................................................................................7
Ethical consideration...................................................................................................................7
Definition of population..............................................................................................................7
Random sampling.......................................................................................................................8
Findings.......................................................................................................................................8
.........................................................................................................................................................9
REFERENCES..............................................................................................................................10

Title
“The Benefits and Challenges of Globalisation for Mummy Yum Limited considering
developing markets”
INTRODUCTION
Overview of research
In current time period, companies of all sizes are establishing business operations and its
functions in the international market place. There are various benefits and drawbacks of
globalisation which affect business operations effectively. The main advantages of globalisation
is to increasing sales and profitability of the company. This will allow businesses to reduce
dependence on their local and national economies. On the other hand, at the time of enter in the
global market, businesses require to being aware that gains does not seen in the short term. Most
of the companies hire additional employees which assist in launch their organisation in the global
market area. Globalisation is defined as the interaction and integration of the individuals,
industries and government worldwide for the movement of goods and services across countries.
It promotes a sense of social and cultural awareness of different countries and making the
international trade easier. For an organisation, globalisation is important for expand their
business operations and its functions in better manner. With the help of globalisation, it will
reduces the rate of poverty and unemployment in different countries (Globalization Challenges
for Businesses. 2018). Despite the popularity of globalisation, there are some challenges which
directly affect on business operations and its functions effectively. It includes inconsistent moral
standards, increasing in customer expectations, costs and cultural rifts which affect business.
This topic is interesting which help in identify various advantages and disadvantages of
globalisation where company can easily expand their business operations and its functions. It
help an organisation for analyse whole market place in which they can easily identify customers
needs and wants in proper manner.
Global business environment can be defined as the environment in different sovereign
nations along with different factors to the domestic environment of an organisation which
influence on decision making on resources use and capabilities. There are two type of business
environment that includes internal environment and external environment.
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Benefits – With the help of globalisation, company can easily encourage their producers
and consumers to gain benefit from deeper division of workers and economies of scale. In this,
competitive market reduces the monopoly profits and it will help firm in gaining growth which
can lead towards gaining high income and profitability.
Drawbacks – Globalisation has been linked in order to increasing inequalities among
income and wealth. There are various issues and problems occurs while enter in new market
place so that thy can easily establish their business operations. If respective firm does not
develop accurate structure as per the demand and requirement of country so this will create
major issue for smoothly run of business functions effectively. Another is leadership in which it
can be complex for businesses is to find effective organisational leadership with the appropriate
knowledge and skills.
Globalisation is the process of interacting, communicating and processing the business
operations while dealing with another country people. The global business environment help in
expanding business functions and activities in order to gain attention of large number of
customers. On the other hand, the major drawback of global business environment is to follow
all government rules and regulations in proper manner. When Mummy Yum Ltd enter in new
market place so they are face various challenges regarding organisational structure, different
culture, leadership, change in technology and so more.
Background of study
This report is going to discuss about the benefits and drawbacks of expanding the
business operations globally (Briscoe, Tarique and Schuler, 2012). Considering this, organisation
Mummy Yum Ltd has been taken in this project which is planning to expand its business
operations at international level. It is private limited firm which is situated in London, United
Kingdom. They provide best services and facilities to the hospitality industry which includes
mobile food stands and take away food stores. The main purpose of this assignment is to analyse
the impact of globalisation on Mummy Yum Ltd.
Significance of study
Globalisation is the free movement of products, services and people in all over the world
in integrated manner. It is important for an organisation is to adopt globalisation method which
help them in easily expand business operations and its functions at international market place.
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