How Globalisation Can Drive Business Success

Research Project

TITLE : “How globalisation can drive business success”
Aim : “To analyse the impact of globalisation in driving success and
growth of business at international market place”. A case study on
Marks and Spencer.
Research Objectives :
 To evaluate the concept of globalisation.
 To determine the challenges faced by Marks and Spencer in
expanding their business in the market of Europe.
 To examine the role of globalisation in the success of the organisation.
 To ascertain the strategies adopted by M&S to gain more success in
their business.

Research Outcomes
REFLECTION
This is to state that during conducting this research, I gain the huge
knowledge about the specific topic of the research by which i will
further be able to conduct any research easily. Along with this, I also
faced many issues regarding my communication and analytical skills,
I was too bad in asking the questions from the respondents by which I
had not gain the proper reviews of the peoples. Also my presentation
skills of putting the questions and presenting myself in front of the
respondents was not good. Also the cost and time estimated by me
was not sufficient to complete this research. While on the other hand,
this research has given me lots of experience through which I will be
able to improve my skills and conduct the better research in future.