How Globalisation Can Drive Business Success
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About This Document
This research project aims to analyze the impact of globalisation on driving success and growth of business at the international market place, with a case study on Marks and Spencer. The objectives include evaluating the concept of globalisation, determining the challenges faced by Marks and Spencer in expanding their business in Europe, examining the role of globalisation in the success of the organization, and ascertaining the strategies adopted by M&S to gain more success in their business.