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Importance of Social media tools for growth and development

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Added on  2020-11-12

Importance of Social media tools for growth and development

   Added on 2020-11-12

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Research Project
Importance of Social media tools for growth and development_1
Table of ContentsTitle: ................................................................................................................................................3CHAPTER 1: INTRRODUCTION.................................................................................................31.1 Research aims:......................................................................................................................31.2 Research Objectives..............................................................................................................41.3 Research Questions...............................................................................................................41.4 Significance of the research..................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Introduction to the literature review......................................................................................42.2 Main Body.............................................................................................................................52.3 Conclusion of the literature review:......................................................................................7CHAPTER 3: METHODOLOGY...................................................................................................73.1 Research Philosophy: ...........................................................................................................73.2 Research Approach:..............................................................................................................83.3 Research Strategy/Methods:..................................................................................................83.4 Research Methodology:........................................................................................................83.5 Research Instrument/Tools:..................................................................................................83.6 Research sampling:...............................................................................................................93.7 Ethical Implications:.............................................................................................................9CHAPTER 4: Findings (Data Analysis & Presentation).................................................................9Questionnaires.............................................................................................................................9CHAPTER 5: Discussion (data interpretation)..............................................................................16CHAPTER 6: ................................................................................................................................17Conclusion:...............................................................................................................................17Recommendation:.....................................................................................................................17Implication for further research:...............................................................................................18REFERENCES..............................................................................................................................19
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Title: “To determine the importance of Social media tools for growth and development offirms”. A case study on Sainsbury's CHAPTER 1: INTRRODUCTIONIn a today's era, social media is currently under process of becoming renowned platformwhich has efficiency to make people to interact with each-other and share own idea, views andopinions to have common and long worth relationship (Dimitriadis, 2014). This comes underelements of digital tech with support of accuracy to different individual person to bringeffectiveness in their process of working. In personal context, social media is only a mean totransform and share information from one person to another, but in context of business entity thisis a way to build long term relationship with other people or customer to sell them or deal withthem ethically. Research project will be cover on “Sainsbury's” is a third largest chain ofsupermarket in an entire UK. It shares almost 16.9 percent share of the supermarket sector. Theydeals in supermarket, hyper market and store to sell different products or valuable goods. Apartfrom this, report will cover importance of social media for growth and development of theSainsbury's, which is necessary for their business operation and increased profitability This willbe possible with help of small scale in which various activities such as research aim, objectivesor questions have major role and interpretation of data and its analysis will also be done with thehelp of developed questions. 1.1 Research aims:For this research project, aim is “To identify importance of Social Media tools for growthand development of the firm”. ACase Study on Sainsbury's .Rationale of this project: Role of social media has been increased in an society as a greater context and has led roleof revolutionary change for an individual and business entity for some specific purpose. Businessentity are now eligible to invest money in empowerment of digital technology along with processfor supportive structure to overcome any kind of legal issues (Tsimonis, 2018). This researchproject has have conducted to evaluate an importance of social media in concept of growth anddevelopment of Sainsbury's. For example: In order to know how sales and profitability can be
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acquired, after strategic planning & decision making, This will be taken into process just afterthis project. 1.2 Research ObjectivesTo determine the concept of Social Media.To evaluate advantage of Social Media tools for enhancing business growth ofthe firm.To identify the major challenges of implementing Social media for Sainsbury's.1.3 Research QuestionsWhat is the concept of Social Media.What are the advantage that can be gained from Social Media tools for enhancingbusiness growth of Sainsbury's.What are the major challenges of implementing Social media for Sainsbury's.1.4 Significance of the researchSocial media is this current era has almost 1.8 Billion users, who are active 24*7 hours.This has its own separate advantages to be undertaken, but there are certain weakness of it suchas increasing case of fraud, defamation, wrongly intention or way to any other people (Krishnan,2012). Also, it was noticed that social media has become wrong choice for business firm, but hasnot proved right towards the business process of Sainsbury's. Through this research project,major focus will be given for how these issues can be removed and overcome to led suitable andvalid outcomes from this research project. In order to overcome these issues, it is necessary tohave complete analysis of the market scenario, wants currently running into a market structure.Also, how growth and development can be acquired with support of the social media.
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