Research Project

All task are in doc

Research project
(To investigate the
impact of online
marking practices on the
business performance, A
case study of Tesco Plc)

Research Techniques
 Thematic Technique
 20 Respondents (Managers of Tesco)
 Effective Questionnaire
 Examining and recording the patterns of the
responses

Theme 1: Majority of the respondents are involve
d in online marketing practices
Yes
No
Sometimes

Theme 2: Majority of the respondents are involve
d in direct mailing technique of online marketing
Facebook
Pay per click strategy
Twitter
Direct Mail
Blogging
Other

Theme 3: Majority of the managers update their o
nline sources once in a week
Daily
Once in a week
Once in a month
Once in 6 months
Once in a year

Theme 4: Majority of the respondents thinks that t
he customers have raised between 10% - 20%
5% -10%
10% - 20%
20% - 40%
More than 40%

Theme 5: Majority of respondents says that sales
have increased by 10% - 20%
Under 5%
5% -10%
10% - 20%
20% - 40%
More than 40%

Theme 6: Majority of the customers thinks online
marketing have increased the brand awareness of
Tesco
Yes
No
Neutral

Theme 7: Cyber security is the main issue faced
by majority of the respondents
Lack of knowledge
Cyber Security
Lack of personal touch
Other

Recommendations
 To increase the awareness level of online mark
eting among various departments.
 To provide training session to the employees
 To make their online portals active
 To update cyber security in order to keep the d
ata of the customers safe.