Research Project

“The impact of Free Wi-Fi on maximising customer's satisfaction.” A study on Heathrow Airport.
INTRODUCTION
Digital technology refers to the branch of scientific and engineering
knowledge, which deals with creation, and practical knowledge of using
digital or computerized device. In current market, there is use of different
types of digital technology such as social media, free Wi-Fi, etc. For
conducting business operations. Digital technology is crucial because it
assist in marketing activities, research and development activities, etc.
RESEARCH METHODOLOGY
In this research, quantitative research method is used to use scientific data
for collecting and representing data
In this study, descriptive method is used. This is the method in which all
the aspects are disclosed in descriptive manner to acknowledge reader
about impact of free Wi-Fi on consumer satisfaction.
CONCLUSION & RECOMMENDATION
From the overall analysis of the project, it has been concluded that Amazon
is a famous online retail brand, which is famous for its qualitative and fast
services. The Major focused area of Amazon is to attaining higher growth
and success within the market place through providing appropriate
facilities to customers as per their need and demand.
UK is considered as the third largest market for the growth and success of
Amazon, thus company is concern on developing its operations within
United Kingdom as to maintaining the sustainability of customers. Brexit
on UK's enlistment procedure is that organizations having a place with this
nation will concentrate on holding their current staff to diminish odds of
creating deficiency of workers.
RESEARCH OBJECTIVES
• To understand the concept of customer satisfaction.
• To identify the impact of Free Wi-Fi on maximizing consumer
satisfaction.
• To analyses the impact of Free Wi-Fi to departing passengers.
• To analyses the impact of Free Wi-Fi to connecting flights passengers.
• To make recommendations to management of Heathrow Airport On
Theme 1: Customer satisfaction
Yes No
0
1
2
3
4
5
6
7
7
3 Frequency
From the above graph, it is clear
that out of 10 respondents 7
candidates have knowledge about
consumer satisfaction, 3 does not
have. So it is evaluated that mean
is 5, standard deviation is 3 and
range is 7.
Recommendations
From the above discussion, it is concluded that facility of free Wi-Fi at Heathrow
airport assist in improving consumer satisfaction. There is requirement of Wi-Fi
facility to consumers due to entertainment purpose, business purpose, etc.
Therefore, people can use their spare easily. There are some issues as well such
as security measures. So corrective measures has to be planned for it.