Brand Value and Revenue Relationship: A Case Study of Samsung Company

RESEARCH PROJECT

Executive Summary
The report would focus on the brand value and the revenue relationship that exists and how
each of the elements of the two impacts the other’s value. This exploration would explore the
Samsung Company smartphone department and how the company has been impacted by the
brand value of the company and its products. The research would be conducted through the
regressive analysis and the direct as well as indirect relationship of the two element would d
be explored and stated with clear indication of the graphs and other graphical representations.
The research would utilise the various research tools and techniques in order to gain accuracy
in the findings of the result. The research has utilised the secondary data collection
methodology which has provided some justified and authentic results.

Table of Contents
Introduction................................................................................................................................3
Aims and Objectives..................................................................................................................3
Critical Literature Review..........................................................................................................4
Research Methodology...............................................................................................................5
Findings and Analysis: Thematic Analysis................................................................................6
Discussion..................................................................................................................................9
Conclusion................................................................................................................................10
Recommendation......................................................................................................................10
Research Limitation.................................................................................................................11
Future Scope.............................................................................................................................11
References................................................................................................................................12

Introduction
The research has rightly concentrated on the revenue and the brand value relation and how
each of the element has been impacting the other within the organisation has been explored
well. The exploration has utilised the Samsung Group which is manufactures multiple
machinery items, the research has explored its mobile phone sector in concern to the revenue
and the brand image. The research has utilised the secondary data collection method which
has been done through exploring various sources and the accuracy of the information has
been achieved through acknowledging the facts of the company. The technological
innovation plays a vital as well as crucial role in creating the brand image and this has been
reflected through exploring the revenue trend of the organisation (Fischer & Himme, 2017).
The research carried a purpose of identifying each possible connection between revenue of a
company and its brand image which has been met through understanding the Samsung brand
image and the trend of its revenue. The cross check of the two variables has been done which
provided with some useful information. The secondary data has been analysed through
thematic approach and this helped in gaining the view of the various authors concerning the
topic (Liu et al. 2018). The research also provides with some recommendations at the end
which could be utilised by the concerned company in order to maintain a balance between the
two variables of the research. The literature gap has provided with some future scope of the
research which has been clearly outlined and the limitations of the research has also been
marked which helped in creating a balanced research.
Aims and Objectives
Aims
The aim of this research is to, “explore the approach of the consumer regarding the brand
value of the mobile phones regarding their affordability”.
Research Objectives
 To look at the revenue of the company manufacturing mobile phones.
 To explore that whether the cheap mobile phones with new features would help in
increasing the revenue.
 To examine brand value of the cheap mobile phone with the application of innovative
and latest techniques.
 To provide present the link between the brand value and the revenues of the company
Research Questions