Social Media Role in Hospitality Industry
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Added on 2021-02-19
Social Media Role in Hospitality Industry
Added on 2021-02-19
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Table of ContentsTITLE:.............................................................................................................................................4Chapter 1: Introduction....................................................................................................................4Background.................................................................................................................................4Statement of research problem....................................................................................................4Research aim...............................................................................................................................4Objective of research...................................................................................................................4Research Questions.....................................................................................................................5Purpose and scope of research ...................................................................................................5Rationale for selection of topic ..................................................................................................5Research specifications...............................................................................................................6Gantt chart...................................................................................................................................6Work breakdown structure..........................................................................................................6Research Time Line....................................................................................................................7LITERATURE REVIEW................................................................................................................8Positive and negative impact of social media over customer base of Travelodge hotel.............8Influence of social media over improving customer retention for Travelodge...........................8
Chapter 3. Research Methodology...................................................................................................9Research Design..........................................................................................................................9Research approach .....................................................................................................................9Chapter 4: Data Findings, Analysis and Discussion......................................................................14Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................24Recommendation......................................................................................................................24Reflection..................................................................................................................................25Conclusion.................................................................................................................................25REFERENCES..............................................................................................................................27
TITLE:“ To identify social media role in order to attract and retain high base of customers inhospitality industry for long duration of time”. A Case Study on Travelodge Hotels Limited.Chapter 1: IntroductionBackgroundSocial media is a combination of different types of applications and websites with thehelp of which sharing of content can be done in vast level (Ahmad and Musa, 2016). There aredifferent types of social networking tools that effectively facilitates sharing of ideas, interests,information and any other types of expressions through virtual networks and communities. Withthe help of social media Travelodge Hotels Limited can effectively able to perform theiroperations in hospitality industry of UK in well effective way. Present case study has beenconducted on, Travelodge Hotels Limited, company offer their services in hotel and hospitalityindustry. Organisation have more than 40, 847 beds and is being listed as second largest budgethotel in UK. Statement of research problemTravelodge Hotels Limited is going through the phase of decrease in sales ratio. Incontext with this, hotel manager communicated with organisation marketing department as toevaluate overall factors and ascertain customers behaviour towards products and services as toinfluence them with the help of social media. Research aimThe research aim for the current study is ““ To identify social media role in order toattract and retain high base of customers in hospitality industry for long duration of time”. ACase Study on Travelodge Hotels Limited”Objective of researchTo have proper in depth understanding of social media concept.To identify social media negative and positive influence on Travelodge Hotels LimitedConsumer base.
To determine social media influence on retaining customers of Travelodge HotelsLimited for long duration of time.To ascertain methods with the help of which negative influence of social media onTravelodge Hotels Limited can be avoid. Research QuestionsDefine in depth understanding of social media concept?What are the social media negative and positive influence on Travelodge Hotels LimitedConsumer base?How social media influence on retaining customers of Travelodge Hotels Limited forlong duration of time?What are the methods with the help of which negative influence of social media onTravelodge Hotels Limited can be avoid?Purpose and scope of research Main purpose that has been hold with the conduction of this research is to effectivelyincrease level of knowledge and understanding of marketing team on the concept of social mediain order to increase sales performance and retention of customers for long time period. Inaddition with this, present research offer wide understanding knowledge of hospitality industry.Thus, with the in depth evaluation of present research business organisation can effectively ableto increase their profitability and proficiency. Rationale for selection of topic The main aim of choosing this topic in present investigation report is to grab competitiveadvantage in hospitality industries. While gathering informations on preferences as well ascurrent life style adopted by consumers in society. This helps in generating new leads witheffective marketing promotions which in-turn improves buying behaviour of customers.Henceforth, this research creates a sense of satisfaction and increase brand loyalty in hospitalitysector.
Research specificationsThe present research methodology taken in considerations different sections that arebeen merge for preparing an accurate summarised report. While conducting this experiment ananalyst initially gives major emphasis on scope and set objectives, then raw informations is beencollected through the chosen research design, framed in form of questionnaires which are takenas feedbacks from target sample in overall populations. At last a conclusion is been designed byresearcher, for achieving reasonable result for company.Gantt chart A gantt chart is graphical visualisation which represent relationships between activitiesthat is under process or which have been completed and scheduled time taken to finish the task.This chart is in form of two-dimensional, where horizontal axis indicates required time spanwhich have start and end time thereafter vertical axis represent list of activities that are assignedby team leader for completing any project. The width of bar shows specific task finished in settime durations. A project is categorised in a systematic structure which include short as well aslong term objectives in managing allotted work (Saeidi, 2015). Gantt chart helps executive inmonitoring events, handling all resources like land, labour, cost and machineries that are neededin operating the work flow and scheduling each activities to workforce in regards with theirskills. Optimal utilisations of these resources helps project leader to gain investments, taking intoconsideration health as well as safety of workforce indulged in completing any task assigned byany company or government officials. The benefits which Gantt chart shows current positions of project in timelines whichinclude tasks which might requires more time while performing any work that are under processfor completions. Most industries as well as sectors utilises this chart for all type and size ofproject, which are required for developing any software tools used by IT sectors or constructingdams and bridges in connecting national and international highways. While analysing currentposition most company uses project software like SharePoints, MS excel and SPSS for designinggantt chart for any allotted project. Work breakdown structureA work breakdown structure is dividing difficult project in small subsections task thatare easily managed by team leader while performing any activities in scheduled time durations. Itgives effective result, when an executive utilises this method for identifying urgency of work
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