Research Project

RESEARCH PROJECT
Introduction
Customer satisfaction has been considered
as marketing term which can be analysed
or measures how goods and services
supplied by company in order to meet
basic needs and demand of people. The
present report is based on EasyJet which is
British airline, operating under the low
cost carrier model.
Aims and objectives
Aim: To identify the impact of best
quality services of EasyJet on customers’
satisfaction.
Objectives:
• To critically evaluate the concept
of customer satisfaction.
• To investigate the importance of
best quality services with in
airline industries.
• To evaluate the impact of best
quality services of EasyJet on
customers’ satisfaction.
• Recommend the ways to meet
customer satisfaction.
In this chapter, researcher use information which person
collects from people through ask related question with them.
In this report investigator prepare thematic analysis. In which
person use all his efforts and prepare different themes on
several questions.
Conclusion
Findings- From the above finding it is depicted that in this
modern era, large number of use airline services of Easy Jet.
Company provide best quality services to people in
international market at reasonable price. Furthermore, firm
charge less money as comparison with other airline
industries. From the above mentioned statement it is clear
that 8 respondents are highly satisfied with the services of
company. Out of 20 6 people are just satisfied which means
this also good sign for firm. 3 persons neither satisfied nor
dissatisfied means they are neutral. Another 2 persons
dissatisfied and remaining 1 is not happy with quality service
of firm.
Yes No
0
5
10
15
15
5
Theme 2
Series1
Findings- On the basis of above findings it is clear that large
number of respondents thinks that Easy Jet is able to meet
customer needs and demand through provide best quality
services to them. Out of 20 people 15 persons are satisfied with
statement and remaining 5 are not.
Thematic analysis
From the above based research report it can be concluded that when
high quality service is being provided by the Airlines company then it
is easier for them to achieve higher level of consumer satisfaction.
0
4
6 5 4 3 2
Theme 3
Findings- As per above mentioned graph it is clear that numerous
person is using services of Easy Jet. Out of 20, 6 respondents are
agreeing with the statement company offer best quality services to its
targeted customers. 5 people are just agreeing; 4 persons are neutral as
they do not want to say anything. But 3 are disagree and remaining 2
are strongly disagree.