The Impact of Digital Technology on Business Activity: Assignment

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RESEARCH PROJECT
TABLE OFCONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Research Proposal that clearly defining questions and supported by Literature review...1P2 Suitable appropriate research methods and conducting primary and secondary methods5TASK 2............................................................................................................................................5P3 Conducting primary and secondary research through appropriate research methods.......5P4 Using analytical tools and analysis for data analysis........................................................6TASK 3............................................................................................................................................8P5 Communicating research outcomes..................................................................................8TASK 4..........................................................................................................................................15P6 Reflection of effectiveness of research methods implemented to meet objectives.........15P7 Consideration of alternative research methodologies.....................................................15REFERENCES..............................................................................................................................17Appendix........................................................................................................................................19Proposal form.......................................................................................................................21ResearchEthicsApprovalForm.......................................................................................24
INTRODUCTIONTOPIC: IMPACT OF DIGITAL TECHNOLOGY ON BUSINESS ACTIVITYTASK 1P1 Research Proposal that clearly defining questions and supported by Literature reviewDigital workplace is presently driving a wide range of projects across various industries. Digitalization of business and itsactivities is also increasing continuously in various industries or business enterprises. Main objective of organization is maximizedamount of revenue in order to initiate growth and development effectively (Westerman, Bonnet and McAfee, 2014). Rapidimplementation of new and updated digital technologies have revolutionised the processes of hospitality sector organisations toregulate business operations. In past several years, Hospitality organisation was facing challenges in storing their client data andimportant business information.Cloud computing is considered as digital technology paradigm that enables present assess to shared pools of configurablesystems and resources.Higher-level services can be rapidly provisioned with less management efforts often over the internet. It is the most important toolwhich is used by hospitality firms to store their client’s data and important information related to business (Berman, 2012). It is usedto provide direct access to customers about their information and travel bookings by hospitality sector organisations.Implementation of cloud computing has also enabled business enterprise to secure their data systems and software. In thiscontext, proposal aims to explore influence of cloud computing technology on business activities of Thomas Cook Plc , UK. It is aninternational travel and tourism business enterprise which provides its services to various national and international clients (Bharadwajand et.al. 2013). Further, company has its interrelationship with large number of population in overseas nations and large number ofemployees working in different business units. In order to make research more reliable, important aim and objectives have beendeveloped which provide clear direction for completion of research effectively.Research Aim: “To explore the influence of cloud computing on business activities”- A study on Thomas Cook Plc, UK1
Research Objectives:To understand the concept of cloud computing technologyTo analyse relationship of cloud computing and business activities at Thomas Cook Plc , UKTo ascertain the impact of cloud computing technology on business activities at Thomas Cook Plc, UKTo recommend and suggest strategies for effective implementation of cloud computing technology at Thomas Cook Plc ”Research Rationale:For carrying out research, I have initiated own interest within hospitality industry. In this, I have implemented multiplestrategies which help in the improvement of my performance level in an appropriate manner. I have selected this topic after effectiveresearch and identified that I contain wide scope of study. Further, this research project will provide support in creating mycomprehending, technical, reasoning and understanding skills (Onetti and et.al. 2012). I will also get support in continuous growthand development of my career in travel and tourism sector organisation.Literature ReviewAccording toCarlin and Curran, (2012), cloud computing is a part of digital and information technology framework thatenables companies to consume computing resource such as Virtual machine, storage or application, as utility rather than having todevelop and maintain computing infrastructure in house. Further, also considered as method for delivering the information technologyservices in which the resources retrieved from the internet through tools based on web based tools and application as opposed to directconnection to the server. As per view ofXu, (2012), Cloud computing technology has removed obstacles from business operationsfor hospitality sector organisation and provided them competencies to manage database of large number of client population.Lawand et.al. (2013) stated that business activities and cloud computing technology has a direct relationship because it isused for providing support to management and employees for completion of business activities easily and appropriate. Variousimportant activities have been performed by employees in organisation such as marketing, production, sales, operations and human2
resource management (Carcary, Doherty and Conway, 2013). This technology has been used in all departments of organisation tostore and secure database of clients, employees and organisation. It usually covers wide range of options now, from the simplestorage, networking and processing the power through the processing of natural language and artificial intelligence as well as standardoffice applications.In Thomas Cook Plc, management can also use this technology to store to their customers data, bookinginformation and timescale to provide access to clients and employees (DaSilva and et.al, 2013). Company has large number ofbusiness units in different countries therefore it requires a strong network to communicate and storage of data. Thomas Cook Plc coulduse this technology for management of relationship with previous customers and identification of new customers.According toNieves and Segarra-Ciprés, (2015), Cloud computing technologies have reduced requirement of company todevelop own computing infrastructure for business which has resulted in reduction in of operating cost. This technology has offeredaffordable and enhance business communication which may could previously been out of reach for hospitality business enterprise.Faster communication with more option will assist to move in decentralised model. As per view ofBenckendorff, Sheldon andFesenmaier, (2014), technology has also process easy access data and vital business software from various locations within countrywhich provides proper internet connection. Through effective communication and storage of data, Thomas Cook Plc will be able tomaintain effective relationship with their customers. It will tend also increase sale and profitability of Thomas Cook Plc by increasingits consumer’s base and reduction of operating cost. In contrast to this, () stated that cloud computing technology has also createdchallenges for company to provide knowledge their employees. Further, technical problems have also created some issues for ThomasCook Plc Plc and emerged high maintenance cost. They also required trained employees who are able to use this technology and needto pay high salaries which influence on its labour cost.TimescaleActivities1Stweek2ndweek3rdweek4th5thweek6thweek7thweek8thweekSelection of3
researchtopicDevelopmentof aims andobjectivesLiteraturereviewAnalysis ofvariousliteraturesSelection ofresearchmethodologyUsingappropriateresearchmethodologyData analysisCommunicate of researchoutcomes4
P2 Suitable appropriate research methods and conducting primary and secondary methodsFor completion of research proposal, it is important for scholar to use effective techniques, methods and approaches to getrelevant data. It can be used so that research can be conducted effectively and readers will appraise the outcomes.Primary researchDigital technologies play significant role in the organisation, it helps firm in making effective communication with consumersand offering them high quality services. In order to conduct primary research scholar has to gather data by own. For that individualtakes support of questionnaire, survey, interview techniques that assist in gathering first hand information about the topic. In thepresent study on impact on cloud computing on business researcher has applied questionnaire technique. This is most suitable methodand supported in finding actual information about topic.Secondary researchIt is another most essential research method that aids in gathering in-depth detail about topic. In this, scholar uses alreadyavailable literature, books, and journals in order to raise their understanding about subject matter. Scholar has also used secondary datafor evaluating the impact on cloud computing on business unit.TASK 2P3 Conducting primary and secondary research through appropriate research methods.Following are the important methodologies which are used by scholar to complete research on analysis of impact of cloudcomputing technologies on business activities of Thomas Cook Plc.Cost:It is most essential factor in the research project; scholar has to emphasis on allocation of resources in efficient manner. Ifresearch does not concentrate on cost then individual will get fail to complete the project within specified budget. In the present studyon impact on cloud computing on business entity, scholar has used primary research methods and has monitored all tasks properly sothat unnecessary cost can be minimised.Access:Individual has accessed all authoritised link and have not used any link which was not permitted.5
Ethical issues:It is very important to maintain ethical aspect and follow all ethical requirements. It was difficult to take permissionfrom respondents but individual has convinced them and have made them understand with the importance of this research.Furthermore, individual has not forced any individual to share their views. All people were having rights to skip any question if theydo not want to answer it.P4 Using analytical tools and analysis for data analysis.Research methodsResearch PhilosophyIt usually deals with nature, sources and development of effective knowledge. It is the belief of researcher about methods andways through which data can be collected, analysed and used. Basically there are two types of research philosophies which arecommonly used by various researchers such as interpretvitism and positivism (Terrell, 2012). Interpretive philosophy includes scholarto interpret element of study because it integrates human interest in to a study. Positivism involves collection of information throughobservation and measurement to interpret data effectively. In this research, scholar will use interpretvitism philosophy with an aim toexplore impact of cloud computing technology on business activities of Thomas Cook Plc.Research designIt is an important methodology of research that involves research strategies related to data collection and analysis. It is the blue printof research procedure that needs to be followed by scholar completion of research effectively (Methodology Humphries, 2017).Research philosophy has been classified such as exploratory, explanatory, descriptive and case study. In this context, a scholarwill make use of descriptive research design which assists in determining important theories which are related to the topic.Research ApproachIt clearly implies to method used for carrying out research effective through use of various tools and techniques. In this, thereare two important research approaches such as qualitative and quantitative approach (Neuman, 2013). In this project, qualitative6
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