Impact of Marketing Strategies on Competitive Advantage

RESEARCH PROJECT

CONTENT
• INTRODUCTION
• DATA ANALYSIS
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing strategies plays an eminent role in growth and
success of every business organisations. It helps people in
order to reach their target audiences in a certain time period
time.
• The presentation will be describe the impact of marketing
activities on competitive advantage.

Research Aim: -
To determine the impact of marketing strategies in order to gain competitive
advantage at marketplace. A case study on Iceland.
Research objectives: -
• To identify the uses of marketing strategies in the context of Iceland Ltd.
• To determine significance of competitive advantage
• To evaluate the relationship between marketing strategies and competitive
advantage
• To recommend marketing tools in order to gain competitive advantage
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